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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Orlykovskyi M., Wicki L. Znaczenie sektora agrobiznesu w Polsce i na Ukrainie
| Autor | Mykola Orlykovskyi, Ludwik Wicki |
| Tytuł | Znaczenie sektora agrobiznesu w Polsce i na Ukrainie |
| Title | Agribusiness Sector in Poland and Ukraine |
| Słowa kluczowe | agrobiznes, handel zagraniczny, wydajność pracy, struktura agrobiznesu, Ukraina |
| Key words | agribusiness, foreign trade, labor productivity, agribusiness structure, Ukraine |
| Abstrakt | W artykule podjęto próbę oceny porównawczej znaczenia agrobiznesu w gospodarce na Ukrainie i w Polsce. Analizą objęto lata 2001-2015. Dane pochodziły z oficjalnych źródeł statystycznych. Stwierdzono, że znaczenie agrobiznesu w Polsce w całym okresie zmniejszało się, a jego udział w wartości dodanej brutto w gospodarce wynosił w 2015 roku 6%, podczas, gdy na Ukrainie było to aż 15% i w ostatnich latach wzrastało. Agrobiznes miał też wysoki udział w eksporcie. W Polsce było to 15%, a na Ukrainie aż 38% w 2015 roku. W strukturze zatrudnienia w agrobiznesie dominowało rolnictwo z udziałem około 80% w obu krajach. Wewnętrzna struktura agrobiznesu była nowocześniejsza w Polsce, gdzie aż 58% wartości dodanej brutto było generowane w sektorze przetwórstwa żywności. Na Ukrainie było to tylko 24%. Znaczenie agrobiznesu w gospodarce ukraińskiej było wyższe niż w polskiej, ma on też tam bardziej surowcowy charakter. Na Ukrainie większy jest potencjał dalszego rozwoju wynikający z dużych zasobów ziemi rolniczej i możliwości wzrostu przetwórstwa żywności i jej eksportu. |
| Abstract | The article attempts to compare the importance of agribusiness in the economy in Ukraine and Poland. The analysis covered the years 2001-2015. The data came from official statistical sources. It was found that the importance of agribusiness to the Polish economy decreased over the entire period considered, its share in GVA in whole economy in 2015 was 6%, while in Ukraine it was as much as 15% and in recent years has been increasing. Agrobusiness also had a high share in exports. In Poland, it was 15, and in Ukraine as much as 38% in 2015. The employment structure in agribusiness was dominated by employment in agriculture with a share of about 80% in both countries. The internal structure of agribusiness was more modern in Poland, where as much as 58% of gross value added of agribusiness was generated in the food processing sector. In Ukraine, it was only 24%. The importance of agribusiness in the Ukrainian economy was higher than in Poland, it also has there a more raw character. The bigger potential for further development of agribusiness is in Ukraine, due to the large agricultural land resources and the large potential for increased production and processing of food and its exports. |
| Cytowanie | Orlykovskyi M., Wicki L. (2019) Znaczenie sektora agrobiznesu w Polsce i na Ukrainie.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 210-223 |
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Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2019 |
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Lane P., Wyrobek J. IMPACT OF INTERNATIONALIZATION ON THE CAPITAL STRUCTURE OF COMMERCIAL COMPANIES
| Autor | Paul Lane, Joanna Wyrobek |
| Tytuł | IMPACT OF INTERNATIONALIZATION ON THE CAPITAL STRUCTURE OF COMMERCIAL COMPANIES |
| Title | |
| Słowa kluczowe | multinational companies, indebtedness, corporate finance, capital structure |
| Key words | |
| Abstrakt | International enterprises (in this paper, international companies are understood as companies that sell their products and services abroad) are precious for the national economy because, through their experience in international sales, they stimulate the development of other companies in the same industry and their subcontractors. The knowledge that these companies have gained on international markets through the spillover effect spreads on their suppliers, as well as through imitation or cooperation on their competitors. Also, international companies (in the meaning: domestic export companies) are often the first to use new technological solutions and product innovations, which contributes to the modernization of products in the entire business sector. Dynamic and robust international companies usually also build networks with entities from different countries in order to cooperate on development, negotiation, and sales, which also encourages similar activities of their competitors. For all these reasons, national governments should take action to help to export companies, or at least monitor the problems that such entities report. The purpose of the publication is to draw attention to the higher demand for the debt that exists in such enterprises and to discuss the reasons for this. In particular, the purpose of the publication was to verify 2 research hypotheses: H1: Internationalization increases indebtedness of a company measured with the debt to equity ratio, and H2: The scale of internationalization (measured with the share of foreign sales to total sales) is positively related to the level of indebtedness (measured with the debt to equity ratio). For both hypotheses we found no grounds to reject these hypotheses. In the opinion of the authors, the demand for debt from exporters should be monitored, especially in terms of the availability of this form of financing for exporters from the SME sector. The paper used the Arellano-Bond model and data downloaded from the Orbis database for years 2007 – 2017. |
| Abstract | |
| Cytowanie | Lane P., Wyrobek J. (2019) IMPACT OF INTERNATIONALIZATION ON THE CAPITAL STRUCTURE OF COMMERCIAL COMPANIES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 250-267 |
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Florkowski W., Klepacka A. The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland
| Autor | Wojciech Florkowski, Anna Klepacka |
| Tytuł | The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland |
| Title | The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland |
| Słowa kluczowe | renewable energy, wood pellet stoves, raw material, imports, quality, rural household |
| Key words | renewable energy, wood pellet stoves, raw material, imports, quality, rural household |
| Abstrakt | Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing. |
| Abstract | Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing. |
| Cytowanie | Florkowski W., Klepacka A. (2019) The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 9-18 |
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Góral J., Rembisz W. Marże marketingowe i wartości dodane w łańcuchu dostaw żywności w Polsce
| Autor | Justyna Góral, Włodzimierz Rembisz |
| Tytuł | Marże marketingowe i wartości dodane w łańcuchu dostaw żywności w Polsce |
| Title | Marketing Margins and Added Value in the Food Supply Chain in Poland |
| Słowa kluczowe | marża marketingowa, wartość dodana, łańcuch dostaw żywności |
| Key words | marketing margin, added value, food supply chain |
| Abstrakt | Zagadnienie udziału producenta rolnego w finalnej cenie żywności budzi zainteresowanie naukowców oraz polityków. Komisja Europejska (2014, 2016) podjęła działania mające na celu wzmocnienie sektora rolnego w ramach łańcucha dostaw żywności. W Polsce zintensyfikowano promocję sprzedaży bezpośredniej. Działanie te mają na celu skrócenie łańcucha dostaw żywności oraz poprawę siły rynkowej producentów rolnych. Siła rynkowa oznacza zdolność przedsiębiorstwa do podniesienia ceny własnego produktu bez obniżenia poziomu sprzedaży na rzecz konkurentów. Celem badań było wskazanie tendencji w zakresie kształtowania się marż marketingowych oraz wartości dodanych w łańcuchu dostaw żywności. Pomiar ten służył poszukiwaniu odpowiedzi – które grupy produktów cechuje najwyższy poziom wartości dodanej i największa zdolność poprawy dochodów producentów rolnych? Szacowanie wartości dodanej obrazuje - gdzie trafia „złotówka żywnościowa” finalnego konsumenta? |
| Abstract | The issue of agricultural producer participation in the final food price is of interest to scientists and politicians. The European Commission (2014, 2016) commissioned the preparation of expertise in this area, as a result of which actions were taken to strengthen the agricultural sector. In Poland, for example, the promotion of direct sales has been intensified. These activities are aimed at shortening the food supply chain and improving the market power of agricultural producers. Market power means the ability of an enterprise to increase the price of its own product without reducing the level of sales to competitors. The aim of the research was to indicate trends in the area of marketing margins and added value in the food supply chain. This measurement served the search for the answer - which product groups have the highest level of added value and the greatest ability to improve the income of agricultural producers? The estimation of the value added illustrates - where does the "food zloty" of the final consumer go? |
| Cytowanie | Góral J., Rembisz W. (2019) Marże marketingowe i wartości dodane w łańcuchu dostaw żywności w Polsce.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 47-57 |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Pasińska D. Konkurencyjność krajów Unii Europejskiej w handlu zagranicznym produktami wołowymi
| Autor | Dorota Pasińska |
| Tytuł | Konkurencyjność krajów Unii Europejskiej w handlu zagranicznym produktami wołowymi |
| Title | Competitiveness of European Union Countries in Foreign Trade in Beef Products |
| Słowa kluczowe | eksport, import, wołowina, międzynarodowa konkurencyjność |
| Key words | export, import, beef, international competitiveness |
| Abstrakt | Głównym celem artykułu jest próba oceny konkurencyjności krajów Unii Europejskiej w handlu zagranicznym produktami wołowymi w 2017 r. w porównaniu z 2005 r. Realizując cel opracowania wykorzystano analizę porównawczą wartości eksportu, importu, sald handlu zagranicznego produktami wołowymi, wskaźnika ujawnionej przewagi komparatywnej RCA, wskaźnika przewag komparatywnych Lafaya oraz wskaźnika Grubela-Llyoda. W 2005 r. i w 2017 r. następujące kraje posiadały przewagę komparatywną w handlu produktami wołowymi: Austria, Francja, Irlandia, Luksemburg oraz Polska, a przewagi komparatywnej nie posiadały: Bułgaria, Cypr, Dania, Finlandia, Grecja, Włochy, Malta, Hiszpania, Szwecja, Portugalia i Wielka Brytania. W 2017 r. większość krajów UE realizowała model handlu wewnątrzgałęziowego. W 2017 r. w porównaniu do 2005 r. niektóre kraje UE zmieniły model realizowanego handlu z międzygałęziowego na wewnątrzgałęziowy lub odwrotnie. W 2017 r. Polska zajmowała piątą pozycję wśród największych eksporterów produktów wołowych w UE, a udział produktów wołowych zaimportowanych do Polski w przywozie produktów wołowych krajów UE był bardzo niski (i wynosił ok. 1%). |
| Abstract | The main purpose of the article is an attempt to assess the competitiveness of European Union trade in foreign trade in beef products in 2017 compared to 2005. In order to achieve the objective of the study, a comparative analysis (for exports, import value, balance of foreign trade in beef products, the index of revealed comparative advantage of RCA, the comparative advantage of Lafay and the Grubel-Llyod indicator) was used. In 2005 and 2017, the following countries had a comparative advantage in trade in beef products: Austria, France, Ireland, Luxembourg and Poland. Those which did not have a comparative advantage: Bulgaria, Cyprus, Denmark, Finland, Greece, Italy, Malta, Spain, Sweden, Portugal and Great Britain. In 2017, most EU countries implemented the intra-industry trade model. In 2017, compared to 2005, some EU countries changed their trade model from inter-industry to intra-industry or vice versa. In 2017, Poland was fifth among the largest EU exporters of beef products in the EU, and the share of beef products imported to Poland in the import of beef products of EU countries was very low (and amounted to about 1%). |
| Cytowanie | Pasińska D. (2019) Konkurencyjność krajów Unii Europejskiej w handlu zagranicznym produktami wołowymi .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 80-92 |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Pawlak K., Poczta W. Handel wewnątrzgałęziowy w wymianie produktami rolno spożywczymi UE z USA
| Autor | Karolina Pawlak, Walenty Poczta |
| Tytuł | Handel wewnątrzgałęziowy w wymianie produktami rolno spożywczymi UE z USA |
| Title | Intra-industry Trade in Agri-food Products between the EU and US |
| Słowa kluczowe | handel wewnątrzgałęziowy, indeks Grubela-Lloyda, indeks krańcowego handlu wewnątrzgałęziowego, handel wewnątrzgałęziowy poziomy, handel wewnątrzgałęziowy pionowy, produkty rolno-spożywcze, UE, USA |
| Key words | intra-industry trade, Grubel-Lloyd index, index of marginal intra-industry trade, horizontal intra-industry trade, vertical intra-industry trade, agri-food products, the EU, the US |
| Abstrakt | Celem artykułu było zbadanie intensywności i określenie typu handlu wewnątrzgałęziowego produktami rolno-spożywczymi UE z USA. Analizę przeprowadzono na podstawie danych pochodzących z bazy Comext-Eurostat, na 6-cyfrowym poziomie klasyfikacji HS w latach 2007-2018. Na podstawie zrealizowanych badań można stwierdzić, że handel produktami rolno-spożywczymi UE z USA rozwija się głównie zgodnie z modelem specjalizacji międzygałęziowej, która w latach 2007-2018 utrwalała się i pogłębiała. Wymianę wewnątrzgałęziową, częściej pionową niż poziomą, obserwowano przede wszystkim w obrotach produktami o wyższym stopniu przetworzenia. |
| Abstract | The aim of the paper was to examine the intensity and to determine the type of intra-industry trade in agri-food products between the EU and US. The analysis was based on data from the Comext-Eurostat database and it was carried out at the 6-digit level of HS classification in 2007-2018. Based on the conducted research, it can be concluded that trade in agri-food products between the EU and US is developing mainly in accordance with the model of inter-industry specialisation, which in the years 2007-2018 was strengthening and deepening. Intra-industry trade, vertical rather than horizontal, was primarily observed in the exchange of products with a higher degree of processing. |
| Cytowanie | Pawlak K., Poczta W. (2019) Handel wewnątrzgałęziowy w wymianie produktami rolno spożywczymi UE z USA.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 93-102 |
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Kiełbasa B., Popa D., Sargo A., Trojak M. New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
| Autor | Barbara Kiełbasa, Daniela Popa, Aliona Sargo, Mariusz Trojak |
| Tytuł | New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries |
| Title | New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries |
| Słowa kluczowe | agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency |
| Key words | agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency |
| Abstrakt | Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK. |
| Abstract | Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK. |
| Cytowanie | Kiełbasa B., Popa D., Sargo A., Trojak M. (2019) New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 103-112 |
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Zawadzka D. Wybrane aspekty rynku prosiąt w Polsce, Niemczech i Danii
| Autor | Danuta Zawadzka |
| Tytuł | Wybrane aspekty rynku prosiąt w Polsce, Niemczech i Danii |
| Title | Selected Aspects of the Piglet Market in Poland, Germany and Denmark |
| Słowa kluczowe | rynek prosiąt, import, ceny, Polska, Niemcy, Dania |
| Key words | piglet market, import, prices, Poland, Germany, Denmark |
| Abstrakt | Celem artykułu jest analiza wybranych aspektów rynku prosiąt w Polsce, Niemczech i Danii. Kraje te wyodrębniono na podstawie wielkości importu i eksportu żywej trzody na wspólnotowym rynku. Szeroko pojęty rynek prosiąt jest stosunkowo słabo rozpoznany, choć prosięta stanowią ważną fazę produkcji trzody. Trudność analizy tego rynku polega głównie na braku odpowiedniej statystyki. W niniejszym opracowaniu o produkcji prosiąt i podstawowych jej cechach (rozproszenie) wnioskowano na podstawie danych dotyczących natężenia chowu loch w gospodarstwach. Chów loch nie odzwierciedla jednak krajowej podaży prosiąt, która korygowana jest poprzez obroty handlu zagranicznego. Wyrazem dostosowania popytu do podaży są ceny. |
| Abstract | The aim of the article is to analyze selected aspects of the piglet market in Poland, Germany and Denmark. These countries were distinguished on the basis of the volume of imports and exports of live pigs on the Community market. The broadly understood piglet market is relatively poorly recognized, although piglets are an important phase of pig production. The difficulty of analyzing this market is mainly due to the lack of appropriate statistics. Piglet production and its basic characteristics (dispersion) were inferred on the basis of data on sow farming in farms. However, sow farming does not reflect domestic piglet supply, which is adjusted by foreign trade turnover. Prices are an expression of adjusting demand to supply. |
| Cytowanie | Zawadzka D. (2019) Wybrane aspekty rynku prosiąt w Polsce, Niemczech i Danii.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 113-125 |
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Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2019 |
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Bludova T., Kudenko O., Tokar V., Wasilewska N. EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES
| Autor | Tatiana Bludova, Oleksiy Kudenko, Volodymyr Tokar, Natalia Wasilewska |
| Tytuł | EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES |
| Title | |
| Słowa kluczowe | market segmentation, psychographic factors, relevant factors, questionnaires, respondents. |
| Key words | |
| Abstrakt | The purpose of the article is to substantiate the emergence of new – and the development of existing – factors and segmentation criteria for meeting consumer needs and increasing the efficiency of marketing activities for Ukrainian enterprises under modern market conditions. The object of the research is to analyze the process of development and any increases in the effectiveness of marketing segmentation. The subject of research is the theoretical, methodical and practical provisions of the formation of targeted marketing segmentation for the markets of Ukrainian enterprises. The goal of the research is to evaluate the direction and type of market segmentation that determines future target segments for enterprises and their share of existing markets. We present the characteristics of enterprises that work on market relations for the production and sale of computer devices that provide network connections. Our method was to estimate the direction and type of market segmentation in order to determine the prospective segments for such enterprises and their share of the existing market. In order to evaluate the attractiveness of target segments for Ukrainian enterprises, a survey was conducted to validate customer reactions. The analyzed variables included: the length of time a person uses his/her computer device; the reasons for possible changes and important settings when choosing a computer device; the timeframe for buying a computer device. The results of the questionnaire are separated by gender, social and geographic factors, as well as by family composition and age of respondents, taking into account the stages of their life cycle, as well as their educational level and professions – for three enterprises. Particular attention was paid to the psychographic factors of occupation and social class. The questionnaire also contained a self-assessment section on the psychological qualities of the consumer and on their psychography, which we analyzed. The hypotheses presented by individual factors and the consumer segment, separated by the results of the survey, and the analysis of the respondents' answers, are presented. Confirmation of the hypotheses and isolation of the consumer segment are given. |
| Abstract | |
| Cytowanie | Bludova T., Kudenko O., Tokar V., Wasilewska N. (2019) EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 223-237 |
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| Pełny tekst | PEFIM_2019_n71_s223.pdf |
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Świetlik K. Zmienność światowych cen żywności w latach 2000-2018
| Autor | Krystyna Świetlik |
| Tytuł | Zmienność światowych cen żywności w latach 2000-2018 |
| Title | Changeability of World Food Prices During 2000-2018 |
| Słowa kluczowe | żywność, ceny żywności, indeksy cen, niestabilność cen, rynek światowy |
| Key words | food, food prices, price indices, instability of prices, global market |
| Abstrakt | Celem artykułu jest przedstawienie głównych kierunków zmian światowych cen artykułów rolno-spożywczych w latach 2000-2018, określenie stopnia ich zmienności i wskazanie przyczyn tych zjawisk. Głównym źródłem danych były średnie roczne indeksy cen żywności FAO. Przeprowadzone analizy pokazały, że w 2011 r. światowe ceny żywności osiągnęły poziom ponad dwuipółkrotnie wyższy niż w 2000 r., a w całym badanym okresie zwiększyły się o 85%. Najbardziej wzrosły ceny olejów roślinnych na skutek rozwoju produkcji biopaliw. Największe fluktuacje cen odnotowano na rynkach cukru i produktów mlecznych, a najmniejsze na rynku mięsa. Stwierdzono, że w długim okresie decydujący wpływ na kształtowanie się światowych cen żywności miały uwarunkowania popytowe, natomiast w okresach krótkich – szoki podażowe. |
| Abstract | The aim of the paper is to present the main direction of change in global prices of farm and food products during 2000-2018, determination of the level of change and indication of the reasons for these phenomena. The main source for the data was average annual indices of food prices from the FAO. The analyses showed that in 2011 global food prices reached a level over two and a half times higher than in 2000, but during the period under investigation they increased by 85%. The greatest increase was in the price of vegetable oils due to the development of biofuels. The largest fluctuations in prices were noted in the sugar and dairy markets, and the smallest in the meat market. It was concluded that during longer periods demand had the greatest influence on global food prices, while during shorter periods it was drastic changes in supply. |
| Cytowanie | Świetlik K. (2019) Zmienność światowych cen żywności w latach 2000-2018.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 196-209 |
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| Pełny tekst | PRS_2019_T19(34)_n2_s196.pdf |
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Bieńkowski J., Holka M. Environmental Assessment of the Life Cycle of Bovine Compound Feeds from a Feed Milling Plant in a Large Commercial Farm in Wielkopolska Region, Poland
| Autor | Jerzy Bieńkowski, Małgorzata Holka |
| Tytuł | Environmental Assessment of the Life Cycle of Bovine Compound Feeds from a Feed Milling Plant in a Large Commercial Farm in Wielkopolska Region, Poland |
| Title | Environmental Assessment of the Life Cycle of Bovine Compound Feeds from a Feed Milling Plant in a Large Commercial Farm in Wielkopolska Region, Poland |
| Słowa kluczowe | environment, life cycle analysis, impact category indicator, compound feed, feed mill, Poland |
| Key words | environment, life cycle analysis, impact category indicator, compound feed, feed mill, Poland |
| Abstrakt | In recent years, the importance of environmental threats associated with intensive livestock production has been emphasized. Compound feeds make up a part of the animal production chain. A complete assessment of the animal production system with regard to environmental criteria is therefore impossible without considering the environmental consequences of feed production. The goal of this research is to fill the gap in an environmental assessment of production processes of compound feeds in Poland. The study presents an assessment of production impacts of bovine compound feeds according to Life Cycle Analysis (LCA) methodology. The data for analysis were based on the set of information obtained from the feed milling plant located in a commercial agricultural enterprise in the Wielkopolska region in the years 2015-2016. An inventory table of inputs was prepared in relation to the functional unit of 1 ton of compound feeds and two phases of production processes, i.e. upstream and core. For average compound feed, the impact category indicators for the global warming potential, acidification, eutrophication, photochemical ozone formation, consumption of mineral resources, fossil fuel resources and the emission of the respirable particles were respectively: 605.9 kg CO2 eq, 8.73 kg SO2 eq, 3.32 kg PO4 eq, 0.73 kg ethylene eq, 3.4x10-3 kg antimony eq, 5141.1 MJ and 2.25 kg PM2.5 eq. The upstream phase had the greatest effect on investigated impacts, while the core processes phase had a relatively low impact on environmental threats. It is recommended to broaden the scope of the research for a larger group of feed milling plants with more complex manufacturing processes, with a more branched supply structure and a wide range of compound feeds for different animal types. The obtained data can be a valuable source base in prospective analyses of the life cycle of various animal products in Poland. |
| Abstract | In recent years, the importance of environmental threats associated with intensive livestock production has been emphasized. Compound feeds make up a part of the animal production chain. A complete assessment of the animal production system with regard to environmental criteria is therefore impossible without considering the environmental consequences of feed production. The goal of this research is to fill the gap in an environmental assessment of production processes of compound feeds in Poland. The study presents an assessment of production impacts of bovine compound feeds according to Life Cycle Analysis (LCA) methodology. The data for analysis were based on the set of information obtained from the feed milling plant located in a commercial agricultural enterprise in the Wielkopolska region in the years 2015-2016. An inventory table of inputs was prepared in relation to the functional unit of 1 ton of compound feeds and two phases of production processes, i.e. upstream and core. For average compound feed, the impact category indicators for the global warming potential, acidification, eutrophication, photochemical ozone formation, consumption of mineral resources, fossil fuel resources and the emission of the respirable particles were respectively: 605.9 kg CO2 eq, 8.73 kg SO2 eq, 3.32 kg PO4 eq, 0.73 kg ethylene eq, 3.4x10-3 kg antimony eq, 5141.1 MJ and 2.25 kg PM2.5 eq. The upstream phase had the greatest effect on investigated impacts, while the core processes phase had a relatively low impact on environmental threats. It is recommended to broaden the scope of the research for a larger group of feed milling plants with more complex manufacturing processes, with a more branched supply structure and a wide range of compound feeds for different animal types. The obtained data can be a valuable source base in prospective analyses of the life cycle of various animal products in Poland. |
| Cytowanie | Bieńkowski J., Holka M. (2019) Environmental Assessment of the Life Cycle of Bovine Compound Feeds from a Feed Milling Plant in a Large Commercial Farm in Wielkopolska Region, Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 22-36 |
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Komorowska D. Wyniki produkcyjne i ekonomiczne gospodarstw nastawionych na produkcję zwierzęcą
| Autor | Dorota Komorowska |
| Tytuł | Wyniki produkcyjne i ekonomiczne gospodarstw nastawionych na produkcję zwierzęcą |
| Title | Production and Economic Results of Farms focused on Animal Production |
| Słowa kluczowe | produkcja zwierzęca, wyniki produkcji rolniczej, efektywność gospodarowania zasobami w rolnictwie |
| Key words | animal production, results of agricultural production, resource efficiency in agriculture |
| Abstrakt | Celem opracowania jest ocena wyników gospodarowania zasobami produkcyjnymi w gospodarstwach nastawionych na produkcję zwierzęcą, które były objęte rachunkowością rolną w systemie FADN w 2016 roku. Analizie poddano wyniki produkcyjne i ekonomiczne oraz produktywność i dochodowość zasobów ziemi, pracy i kapitału gospodarstw nastawionych na chów bydła mlecznego, trzody chlewnej oraz bydła rzeźnego, owiec i kóz. Zaprezentowane w opracowaniu wyniki badanych gospodarstw wskazują na znacznie wyższy poziom wyników produkcyjnych i ekonomicznych oraz efektywności gospodarowania zasobami w gospodarstwach trzodowych, zwłaszcza w odniesieniu do gospodarstw prowadzących chów bydła rzeźnego, owiec i kóz, co wynikało z ich większej skali i intensywności produkcji. Gospodarstwa specjalizujących się w chowie bydła rzeźnego, owiec i kóz uzyskały ujemny wynik ekonomiczny, dlatego dopłaty do działalności tego typu gospodarstw warunkowały ich dodatni wynik końcowy oraz efektywność ekonomiczną gospodarowania zasobami. |
| Abstract | The aim of the study is to assess the results of managing production resources in farms focused on animal production, which were covered by agricultural accounting in the FADN system in 2016. The analysis covered the production and economic results as well as the productivity and profitability of land, labor and capital resources of farms focused on dairy cattle, swine and slaughter cattle, sheep and goats. The results of the researched farms presented in the study point to a significantly higher level of production and economic results as well as resource management efficiency in pig farms, especially in relation to farms keeping cattle for slaughter, sheep and goats, which resulted from their larger scale and intensity of production. Farms specializing in slaughter of cattle, sheep and goats obtained a negative economic result, therefore subsidies for the operation of such farms were conditioned by their positive final result and economic efficiency of resource management. |
| Cytowanie | Komorowska D. (2019) Wyniki produkcyjne i ekonomiczne gospodarstw nastawionych na produkcję zwierzęcą .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 68-78 |
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Dubicki P., Kułyk P. Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej
| Autor | Piotr Dubicki, Piotr Kułyk |
| Tytuł | Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej |
| Title | Determinants of Consumer Behavior on the Organic Food Market |
| Słowa kluczowe | świadomość ekologiczna, żywność ekologiczna, zachowania konsumentów |
| Key words | the ecological awareness, organic food, consumer behaviour |
| Abstrakt | Poznanie zmieniających się potrzeb konsumentów jest ważnym elementem budowania przewagi konkurencyjnej przedsiębiorstwa. Celem artykułu jest przedstawienie zachowań konsumentów na lokalnym rynku produktów ekologicznych. W artykule przedstawiono zagadnienia związane z rynkiem żywności ekologicznej. Zdefiniowano i scharakteryzowano pojęcie produktu ekologicznego, omówiono kontrolę i certyfikację produkcji ekologicznej oraz czynniki wpływające na jakość żywności i popyt na produkty ekologiczne. Przeprowadzono badanie ankietowe na rynku lokalnym mające na celu scharakteryzowanie uwarunkowań zachowań konsumentów na rynku żywności ekologicznej. Na podstawie przeprowadzonych badań ankietowych i analizy danych statystycznych można zauważyć, że współczesny konsument jest świadomy tego co kupuje. Jakość i skład produktu to najważniejsze czynniki, które wpływają na podejmowane przez nich decyzję. Konsumenci coraz częściej rezygnują z konsumpcji żywności tradycyjnej na korzyść produktów ekologicznych. |
| Abstract | Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products. |
| Cytowanie | Dubicki P., Kułyk P. (2019) Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 79-87 |
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Piwowar A. Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers
| Autor | Arkadiusz Piwowar |
| Tytuł | Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers |
| Title | Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers |
| Słowa kluczowe | low carbon agriculture, agricultural biogas plants, Poland |
| Key words | low carbon agriculture, agricultural biogas plants, Poland |
| Abstrakt | The activity and efficiency of agricultural biogas plants are important issues in the field of low-emission development in rural areas and in agribusiness. The essence of the problems concerns mainly sustainable waste management in agricultural production. The main purpose of this study is to analyze the volume of agricultural biogas production in Poland and the structure of consumption of raw materials used for production of agricultural biogas. The analyses were carried out in the period of 2011–2017. The paper also presents results of empirical research on the agricultural practices as part of the subject area of the development of the agricultural biogas market in Poland. The aim of the questionnaire surveys of agricultural holdings was to obtain information on the use of the biomass from field crops and grasslands for energy purposes and the interest in the development of agricultural production towards the cultivation of energy crops. The results of the analyses were presented in the spatial arrangement of research. |
| Abstract | The activity and efficiency of agricultural biogas plants are important issues in the field of low-emission development in rural areas and in agribusiness. The essence of the problems concerns mainly sustainable waste management in agricultural production. The main purpose of this study is to analyze the volume of agricultural biogas production in Poland and the structure of consumption of raw materials used for production of agricultural biogas. The analyses were carried out in the period of 2011–2017. The paper also presents results of empirical research on the agricultural practices as part of the subject area of the development of the agricultural biogas market in Poland. The aim of the questionnaire surveys of agricultural holdings was to obtain information on the use of the biomass from field crops and grasslands for energy purposes and the interest in the development of agricultural production towards the cultivation of energy crops. The results of the analyses were presented in the spatial arrangement of research. |
| Cytowanie | Piwowar A. (2019) Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 88-97 |
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| Pełny tekst | PRS_2019_T19(34)_n1_s88.pdf |
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Kurdyś-Kujawska A., Strzelecka A., Zawadzka D. Kapitał obcy a potencjał wytwórczy i wyniki produkcyjno-ekonomiczne towarowych gospodarstw rolnych
| Autor | Agnieszka Kurdyś-Kujawska, Agnieszka Strzelecka, Danuta Zawadzka |
| Tytuł | Kapitał obcy a potencjał wytwórczy i wyniki produkcyjno-ekonomiczne towarowych gospodarstw rolnych |
| Title | Debt Versus Production Potential as Well as Production and Economic Results of Commodity Farms |
| Słowa kluczowe | kapitał obcy, potencjał produkcyjny, wyniki produkcyjno-ekonomiczne, towarowe gospodarstwo rolne, test U Manna-Whitney’a |
| Key words | debt, production potential, production and economic results, commodity farm, U Mann-Whitney rank sum test |
| Abstrakt | Celem badania jest odpowiedź na pytanie: czy wykorzystanie kapitału obcego przez towarowe gospodarstwa rolne przyczynia się do zwiększenia potencjału wytwórczego oraz poprawy warunków produkcyjno-ekonomicznych? Badania przeprowadzono w oparciu o dane zebrane w ramach Polskiego FADN dla 2015 roku. Próba badawcza liczyła 12 021 towarowych gospodarstw rolnych, w tym blisko połowa (48,61%), obok kapitału własnego korzystała także z zewnętrznych źródeł finansowania działalności rolniczej. Ze względu na silną asymetrię, do opisu cech charakteryzujących badane podmioty wykorzystano miary pozycyjne. Do oceny istotności różnic rozkładów zastosowano test sumy rang U Manna-Whitney'a. Uzyskane wyniki badań wskazują na występowanie istotnych różnic w potencjale produkcyjnym oraz efektywności produkcyjnej i ekonomicznej podmiotów finansujących działalność rolniczą kapitałem obcym i gospodarstw, które korzystają wyłącznie z kapitału własnego. Podmioty, które wykorzystują do finansowania działalności rolniczej, obok kapitału własnego, także kapitał obcy, charakteryzują się wyższym potencjałem wytwórczym oraz uzyskują wyższe wyniki produkcyjno-ekonomiczne, niż gospodarstwa korzystające tylko z kapitału własnego. |
| Abstract | The aim of the research is to find an answer to the question: Does the use of debt by commodity farms contribute to the increase of production potential and improvement of production and economic conditions? The research was based on data collected as part of the Polish FADN for 2015. The research sample consisted of 12021 commodity farms, of which almost half (48.61%), apart from equity also used external sources of financing agricultural activity. To describe the features characterizing the studied entities, positional measures were used due to strong asymmetry. The U Mann-Whitney rank sum test was used to assess the significance of differences in distributions. The obtained research results indicate the existence of significant differences in production potential as well as production and economic efficiency of commodity farms financing agricultural activity with debt and farms that use only own capital. Entities that use debt to finance agricultural activities, apart from equity, are characterized by a higher production potential and obtain higher production and economic results than farms using only equity. |
| Cytowanie | Kurdyś-Kujawska A., Strzelecka A., Zawadzka D. (2019) Kapitał obcy a potencjał wytwórczy i wyniki produkcyjno-ekonomiczne towarowych gospodarstw rolnych.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 110-119 |
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Jankowski P., Tul-Krzyszczuk A. The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises
| Autor | Paweł Jankowski, Agnieszka Tul-Krzyszczuk |
| Tytuł | The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises |
| Title | The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises |
| Słowa kluczowe | innovation, competitiveness, meat, dairy, enterprise, global market, Poland |
| Key words | innovation, competitiveness, meat, dairy, enterprise, global market, Poland |
| Abstrakt | The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers. |
| Abstract | The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers. |
| Cytowanie | Jankowski P., Tul-Krzyszczuk A. (2019) The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 120-132 |
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Karwowska K., Skotnicka M., Śmiechowska M. Tea Production and its Forecasts, and the Possibility of Tea Cultivation in the Context of Environmental Requirements in China
| Autor | Kaja Karwowska, Magdalena Skotnicka, Maria Śmiechowska |
| Tytuł | Tea Production and its Forecasts, and the Possibility of Tea Cultivation in the Context of Environmental Requirements in China |
| Title | Tea Production and its Forecasts, and the Possibility of Tea Cultivation in the Context of Environmental Requirements in China |
| Słowa kluczowe | tea, plantations, crop types, climate changes, local ecosystems |
| Key words | tea, plantations, crop types, climate changes, local ecosystems |
| Abstrakt | The present study demonstrates the reasons for the foundation of tea plantations and conditions of their cultivation. The limitations and negative consequences of cultivation of tea plants along with the ideas for their minimization are shown. Plantations were created to optimize the harvest. However, it has been found that they negatively influence local ecosystems. The global demand for tea leaves is constantly growing. Due to the specific climate requirements of tea plants and progressive climate changes, the arable land area suitable for their cultivation is constantly decreasing. New solutions should be implemented as soon as possible, ensuring a constant supply of raw material. Otherwise, in the next few years tea may become a luxury product. FAO has presented the activities that could reduce the losses. At the moment, the best solution might be to change crop types and diversify sources of raw material. It is also highlighted that there is a need to carry out research aiming at developing varieties of Camella sinensis with lower climate requirements. |
| Abstract | The present study demonstrates the reasons for the foundation of tea plantations and conditions of their cultivation. The limitations and negative consequences of cultivation of tea plants along with the ideas for their minimization are shown. Plantations were created to optimize the harvest. However, it has been found that they negatively influence local ecosystems. The global demand for tea leaves is constantly growing. Due to the specific climate requirements of tea plants and progressive climate changes, the arable land area suitable for their cultivation is constantly decreasing. New solutions should be implemented as soon as possible, ensuring a constant supply of raw material. Otherwise, in the next few years tea may become a luxury product. FAO has presented the activities that could reduce the losses. At the moment, the best solution might be to change crop types and diversify sources of raw material. It is also highlighted that there is a need to carry out research aiming at developing varieties of Camella sinensis with lower climate requirements. |
| Cytowanie | Karwowska K., Skotnicka M., Śmiechowska M. (2019) Tea Production and its Forecasts, and the Possibility of Tea Cultivation in the Context of Environmental Requirements in China.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 180-191 |
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Grabowska B., Radzymińska M. Ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych
| Autor | Bożena Grabowska, Monika Radzymińska |
| Tytuł | Ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych |
| Title | Evaluation Consumers Health Attitudes Purchasing Food in Specialist Shops |
| Słowa kluczowe | sklepy specjalistyczne, postawy prozdrowotne, konsument, żywność wysokiej jakości, cechy socjodemograficzne |
| Key words | specialist shops, health attitudes, consumer, high quality food, socio-demographic characteristics |
| Abstrakt | Celem pracy była ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych. Określono rodzaj i częstotliwość zakupu żywności oraz dokonano klasyfikacji respondentów ze względu na prezentowane postawy prozdrowotne. Badania zrealizowano metodą pomiaru sondażowego, techniką bezpośrednią. Ogółem przeprowadzono 190 wywiadów. Wyniki badań wskazują, iż dla klientów sklepów specjalistycznych zdrowotność spożywanej żywności ma duże znaczenie. Zwracają uwagę na jej skład kupując produkty naturalne z jak najmniejszą ilością konserwantów, jak najmniej przetworzone. Konsumenci ci są skłonni zapłacić więcej za produkty gwarantowanej jakości. Wyodrębniono trzy skupienia zróżnicowane pod względem postaw prozdrowotnych reprezentujące odpowiednio: 22, 18 i 60% badanej populacji. Skupienie 1 reprezentowane było w większości przez mężczyzn nie dbających o ilość zjadanych kalorii oraz nie zgłębiających wiedzy na temat zdrowego odżywiania, z kolei zwracających uwagę na jakość kupowanej żywności, gotowych zapłacić więcej za produkty gwarantowanej jakości. Natomiast skupienie 2 skupiało głównie mężczyzn o umiarkowanych postawach prozdrowotnych, niezainteresowanych tematyką zdrowego odżywiania. Najliczniej reprezentowane skupienie 3 w przewadze stanowiły kobiety cechujące się silnymi postawami prozdrowotnymi, dbające o ilość spożywanych kalorii, poszukujące i zgłębiające informacje dotyczące zdrowego odżywiania. |
| Abstract | The aim of the paper was to assess pro-health attitudes of consumers purchasing food in specialist stores. The type and frequency of food purchase was determined and respondents were classified due to pro-health attitude. The research was conducted using personal interview. A total of 190 interviews were gathered. The results showed that for customers of specialist stores, healthiness of consumed food is significant. They pay attention to its ingredients buying natural products with low content of preservatives, less processed. These consumers are willing to pay more for guaranteed quality products. Three clusters of pro-health attitudes representing: 22, 18 and 60% of surveyed population were distinguished. Cluster 1 was represented mostly by men who do not care about the amount of calories consumed and do not interested in knowledge about healthy eating. This group pay attention on purchased food quality, and they are able to pay more for guaranteed quality products. Whereas cluster 2 focused mainly men with moderate pro-health attitudes, not interested in expanding nutrition knowledge. The most-represented cluster of 3 was predominantly women with strong pro-health attitudes, counting consumed calories, seeking and exploring healthy eating knowledge. |
| Cytowanie | Grabowska B., Radzymińska M. (2019) Ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 192-203 |
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| Pełny tekst | PRS_2019_T19(34)_n1_s192.pdf |
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Bakos I., Khademi-Vidra A. Alternative Local Food Shopping Communities in Hungary
| Autor | Izabella Bakos, Anikó Khademi-Vidra |
| Tytuł | Alternative Local Food Shopping Communities in Hungary |
| Title | Alternative Local Food Shopping Communities in Hungary |
| Słowa kluczowe | local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis |
| Key words | local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis |
| Abstrakt | As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined. |
| Abstract | As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined. |
| Cytowanie | Bakos I., Khademi-Vidra A. (2019) Alternative Local Food Shopping Communities in Hungary.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 7-21 |
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| Pełny tekst | PRS_2019_T19(34)_n2_s7.pdf |
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Bartha Á., Horváth B. Effects of Certain Personal Attributes on Food Waste
| Autor | Ákos Bartha, Bálint Horváth |
| Tytuł | Effects of Certain Personal Attributes on Food Waste |
| Title | Effects of Certain Personal Attributes on Food Waste |
| Słowa kluczowe | food waste, consumer attitude, sustainable consumption |
| Key words | food waste, consumer attitude, sustainable consumption |
| Abstrakt | With the increase of food supply and the improvement of production processes, the real value of certain food products has been steadily declining over the past decades, which is certainly a trend that has seriously transformed the moral value of food, its role in society and its associated personal attitudes. According to UN and FAO estimates, in 2016, 30-35% of our food was wasted. Food waste in households is also a special area of research in terms of their high wasting rate. While exploring the causes of high amounts of consumer waste, a research group has also correlated (with mathematical models) the gradual growth rate of food waste, the US obesity epidemic and the growing supply of cheaper food products (Hall et al. 2009). In our research, we examine certain personal aspects in case of specific (e.g. functional) foods as well. A significant decrease in food waste coming from households could be attained by controlling our attitudes. Food waste, consumption awareness, eating habits, food mileage, water footprint, sustainable eating, energy efficiency: these are all terms which have to have their meaning and importance taught to people, as they contain important – affecting the level of wasting – information. Therefore, we can see that food waste itself is one of the most serious, paradoxical and global modern issues which the developed world has identified, and is trying to decrease by using national and international interventions in order to limit food supply anomalies and environmental loads as much as possible. Understanding personal attributes more precisely might be a good practice for providing future solutions, as well. |
| Abstract | With the increase of food supply and the improvement of production processes, the real value of certain food products has been steadily declining over the past decades, which is certainly a trend that has seriously transformed the moral value of food, its role in society and its associated personal attitudes. According to UN and FAO estimates, in 2016, 30-35% of our food was wasted. Food waste in households is also a special area of research in terms of their high wasting rate. While exploring the causes of high amounts of consumer waste, a research group has also correlated (with mathematical models) the gradual growth rate of food waste, the US obesity epidemic and the growing supply of cheaper food products (Hall et al. 2009). In our research, we examine certain personal aspects in case of specific (e.g. functional) foods as well. A significant decrease in food waste coming from households could be attained by controlling our attitudes. Food waste, consumption awareness, eating habits, food mileage, water footprint, sustainable eating, energy efficiency: these are all terms which have to have their meaning and importance taught to people, as they contain important – affecting the level of wasting – information. Therefore, we can see that food waste itself is one of the most serious, paradoxical and global modern issues which the developed world has identified, and is trying to decrease by using national and international interventions in order to limit food supply anomalies and environmental loads as much as possible. Understanding personal attributes more precisely might be a good practice for providing future solutions, as well. |
| Cytowanie | Bartha Á., Horváth B. (2019) Effects of Certain Personal Attributes on Food Waste.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 22-30 |
| HTML | wersja html |
| Pełny tekst | PRS_2019_T19(34)_n2_s22.pdf |
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