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Autor	Tatiana Bludova, Oleksiy Kudenko, Volodymyr Tokar, Natalia Wasilewska
Tytuł	EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES
Title
Słowa kluczowe	market segmentation, psychographic factors, relevant factors, questionnaires, respondents.
Key words
Abstrakt	The purpose of the article is to substantiate the emergence of new – and the development of existing – factors and segmentation criteria for meeting consumer needs and increasing the efficiency of marketing activities for Ukrainian enterprises under modern market conditions. The object of the research is to analyze the process of development and any increases in the effectiveness of marketing segmentation. The subject of research is the theoretical, methodical and practical provisions of the formation of targeted marketing segmentation for the markets of Ukrainian enterprises. The goal of the research is to evaluate the direction and type of market segmentation that determines future target segments for enterprises and their share of existing markets. We present the characteristics of enterprises that work on market relations for the production and sale of computer devices that provide network connections. Our method was to estimate the direction and type of market segmentation in order to determine the prospective segments for such enterprises and their share of the existing market. In order to evaluate the attractiveness of target segments for Ukrainian enterprises, a survey was conducted to validate customer reactions. The analyzed variables included: the length of time a person uses his/her computer device; the reasons for possible changes and important settings when choosing a computer device; the timeframe for buying a computer device. The results of the questionnaire are separated by gender, social and geographic factors, as well as by family composition and age of respondents, taking into account the stages of their life cycle, as well as their educational level and professions – for three enterprises. Particular attention was paid to the psychographic factors of occupation and social class. The questionnaire also contained a self-assessment section on the psychological qualities of the consumer and on their psychography, which we analyzed. The hypotheses presented by individual factors and the consumer segment, separated by the results of the survey, and the analysis of the respondents' answers, are presented. Confirmation of the hypotheses and isolation of the consumer segment are given.
Abstract
Cytowanie	Bludova T., Kudenko O., Tokar V., Wasilewska N. (2019) EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 223-237
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Pełny tekst	PEFIM_2019_n71_s223.pdf

Autor	Vadym Tkachuk, Oksana Vitriak
Tytuł	Perspectives of Development and Enhancement of the Efficiency of the Functioning of Small Forms of Business on the Village
Title	Perspectives of Development and Enhancement of the Efficiency of the Functioning of Small Forms of Business on the Village
Słowa kluczowe	agriculture, small farming forms, agricultural production
Key words	agriculture, small farming forms, agricultural production
Abstrakt	The article substantiates the prospects for the development and increase of the functioning efficiency of small farming forms in the countryside. Particular attention is paid to the study of factors that have a negative impact on the farms and households functioning. Based on the analysis of statistical indicators, it has been established that the most significant factors that have a negative impact on the functioning of small farming forms in the countryside are the difficulty of manufactured products realization, insufficiently effective state support, lack of developed infrastructure, low education level of households' heads. In order to minimize the negative impact of the identified range of problems, it is proposed to introduce preventive measures in the following areas: the state support system improvement, infrastructure development, the production base and resource support improvement, integration relations development.
Abstract	The article substantiates the prospects for the development and increase of the functioning efficiency of small farming forms in the countryside. Particular attention is paid to the study of factors that have a negative impact on the farms and households functioning. Based on the analysis of statistical indicators, it has been established that the most significant factors that have a negative impact on the functioning of small farming forms in the countryside are the difficulty of manufactured products realization, insufficiently effective state support, lack of developed infrastructure, low education level of households' heads. In order to minimize the negative impact of the identified range of problems, it is proposed to introduce preventive measures in the following areas: the state support system improvement, infrastructure development, the production base and resource support improvement, integration relations development.
Cytowanie	Tkachuk V., Vitriak O. (2019) Perspectives of Development and Enhancement of the Efficiency of the Functioning of Small Forms of Business on the Village.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 108-115
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Pełny tekst	PRS_2019_T19(34)_n3_s108.pdf

Autor	Magdalena Kozera-Kowalska, Alina Nowotarska
Tytuł	Infrastruktura edukacyjna jako baza kształtowania kapitału ludzkiego w województwie wielkopolskim
Title	EDUCATIONAL INFRASTRUCTURE AS A BASIS FOR SHAPING THE HUMAN CAPITAL IN THE WIELKOPOLSKIE PROVINCE
Słowa kluczowe	infrastruktura edukacyjna, funkcje infrastruktury, wykształcenie, kapitał ludzki
Key words	educational infrastructure, functions of infrastructure, education, human capital
Abstrakt	W opracowaniu dokonano oceny czynników rzeczowych infrastruktury edukacyjnej jako bazy materialnej kształtowania kapitału ludzkiego. Problem analizowano w ujęciu regionalnym na przykładzie województwa wielkopolskiego. Celem artykułu było przedstawienie zmian zachodzących w sferze rzeczowej infrastruktury edukacyjnej tego województwa z założeniem, że jest ona jednym z wiodących czynników determinujących poziom wykształcenia mieszkańców. Prowadząc analizę, dokonano przeglądu literatury przedmiotu, a wynikające z niego ustalenia starano się udokumentować dostępnymi informacjami statystycznymi. Badania wykazały, że w okresie 2004-2017 nastąpił wzrost liczby placówek edukacyjnych w większości ich grup rodzajowych, zwiększyła się też liczba osób z nich korzystających. Pozytywnym efektem następujących zmian jest obserwowana poprawa poziomu wykształcenia mieszkańców województwa wielkopolskiego.
Abstract	The paper analyzes the physical factors of educational infrastructure as a material base for shaping human capital. The problem was analyzed on the regional level, based on the the Wielkopolskie province. The aim of this study was to present changes in the subject matter of the educational infrastructure of this province, assuming that it is one of the leading factors determining the level of education of residents. While conducting the research, the literature on the subject was reviewed, and the resulting findings were documented using the available statistical information. The analysis indicated that in the period 2004-2017 there was an increase in the number of educational institutions in the majority of their generic groups, and the number of people using them increased. A positive effect of the following changes is the observed improvement in the education level of the inhabitants of the Wielkopolskie province.
Cytowanie	Kozera-Kowalska M., Nowotarska A. (2019) Infrastruktura edukacyjna jako baza kształtowania kapitału ludzkiego w województwie wielkopolskim.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 106, z. 1: 62-71
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Pełny tekst	RNR_2019_n1_s62.pdf

Autor	Karol Gancewski, Sławomir Juszczyk
Tytuł	OFFER OF PRIVATE BANKING OF KEY BANKS IN POLAND - STATE AND PERSPECTIVES
Title
Słowa kluczowe	affluence, private banking, wealth management, HNWI group
Key words	zamożność, private banking, wealth management, grupa HNWI
Abstrakt	The aim of the research was to identify and assess the changes of private banking in Poland. The research determined among others that the financial products with the lowest risk are currently the most popular among private banking clients of the surveyed banks. It was also determined that the most popular service in the next 2 years will probably be investment advice. Non-banking services such as legal and tax consultancy, educational consulting or concierge services will be an addition to the private banking in Poland.
Abstract	Celem badań było rozpoznanie i ocena zmian private bankingu w Polsce. W toku badań ustalono między innymi, że produkty finansowe o najmniejszym ryzyku cieszą się obecnie największą popularnością wśród klientów private bankingu badanych banków. Na podstawie wyników badań ustalono również, że najbardziej popularną usługą, świadczoną w ramach private bankingu w najbliższych 2 latach będzie prawdopodobnie doradztwo inwestycyjne. Usługi pozabankowe takie jak doradztwo prawno-podatkowe, doradztwo edukacyjne czy usługi concierge będą w dalszym ciągu dodatkiem oferty w ramach private bankingu w Polsce.
Cytowanie	Gancewski K., Juszczyk S. (2019) OFFER OF PRIVATE BANKING OF KEY BANKS IN POLAND - STATE AND PERSPECTIVES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 68-79
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Pełny tekst	PEFIM_2019_n70_s68.pdf

Autor	Izabella Bakos, Anikó Khademi-Vidra
Tytuł	Alternative Local Food Shopping Communities in Hungary
Title	Alternative Local Food Shopping Communities in Hungary
Słowa kluczowe	local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis
Key words	local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis
Abstrakt	As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined.
Abstract	As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined.
Cytowanie	Bakos I., Khademi-Vidra A. (2019) Alternative Local Food Shopping Communities in Hungary.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 7-21
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Pełny tekst	PRS_2019_T19(34)_n2_s7.pdf

Autor	Tomasz Zalega
Tytuł	Deconsumption in consumer behaviour of Polish seniors
Title	Dekonsumpcja w zachowaniach konsumenckich osób starszych w Polsce
Słowa kluczowe	deconsumption, consumption, seniors, consumer behaviour
Key words	dekonsumpcja, konsumpcja, seniorzy, zachowania konsumentów
Abstrakt	Deconsumption is manifested as voluntary abandonment of behaviours aimed at satisfying the desires created by marketers in favour of conscious, rational and ethical choices to meet one’s needs. This consumer trend essentially involves voluntary discontinuation of egocentric consumption behaviour that may result both from the motivation of an egocentric individual focused on the good and from concern for the welfare of social groups, future generations and the natural environment, or may ensue from purely altruistic motivation. The article seeks to provide some insight into the reasons and scope of deconsumption in consumer behaviour of people aged 65+ in Poland. The study consists of two parts: theoretical and empirical. The first one explains the concept and essence of deconsumption as well as its key forms and determinants, building upon a critical analysis of literature. The second, major part is empirical. The basis for conclusions is provided by research material collected by means of a questionnaire-based survey among Polish seniors. The survey clearly shows that the level of deconsumption, and thus consumer behaviour consistent with this trend, is most influenced by demographic and social characteristics of those aged 65+ such as: age, sex, education, income and place of residence. It turned out that the female seniors surveyed evinced more interest in deconsumption than their male counterparts. Following the analysis, it can also be concluded that young old people (65–74) who have completed higher and secondary education, earn a monthly income of above PLN 3000.00 per capita, live in Warsaw, Gdańsk, Wrocław and Poznań and actively participate in UTA courses are most strongly influenced by the deconsumption trend, which is becoming an increasingly common way of life for the elderly.
Abstract	Dekonsumpcja przejawia się dobrowolnym odejściem konsumentów od zachowań zorientowanych na zaspokajanie kreowanych przez marketerów pragnień na rzecz wyboru świadomego, racjonalnego i etycznego, związanego z zaspokajaniem odczuwanych potrzeb. Podstawową istotą tego trendu konsumenckiego jest dobrowolne odejście od egocentrycznych zachowań konsumpcyjnych, które mogą być zarówno konsekwencją motywacji egocentrycznej jednostki zorientowanej na dobro, jak i wynikającej z troski o dobro grup społecznych, przyszłych pokoleń oraz o środowisko naturalne lub wynikać z motywacji czysto altruistycznej. Celem artykułu jest poznanie przyczyn i zakresu dekonsumpcji w zachowaniach konsumenckich osób w wieku 65+ w Polsce. Opracowanie składa się z dwóch części: teoretycznej i empirycznej. W pierwszej z nich na podstawie krytycznej analizy literatury wyjaśniono pojęcie i istotę dekonsumpcji oraz kluczowe formy które ona przyjmuje oraz uwarunkowania. Druga zasadnicza część pracy ma charakter empiryczny. Podstawę wnioskowania stanowi materiał badawczy pozyskany dzięki przeprowadzonym przez autora badaniom w formie wywiadu kwestionariuszowego wśród polskich seniorów. Z przeprowadzonego badania wynika, że na poziom dekonsumpcji, a tym samym na zachowania konsumenckie wpisujące się we wspomniany trend konsumencki wśród osób w wieku 65+, największy wpływ mają czynniki demograficzno-społeczne, takie jak: wiek, płeć, poziom wykształcenia, poziom dochodów i miejsce zamieszkania. Okazało się, że badane seniorki wykazywały większe zainteresowanie zjawiskiem dekonsumpcji niż seniorzy. Z przeprowadzonej analizy można również konstatować, że osoby w wieku podeszłym (65–74 lata), legitymujące się wykształceniem wyższym i średnim, osiągające miesięczny dochód per capita powyżej 3000,00 zł, zamieszkujące Warszawę, Gdańsk, Wrocław i Poznań oraz aktywnie uczestniczące na zajęciach organizowanych przez UTW, w największym stopniu ulegają dekonsumpcji, która to staje się dla osób starszych coraz powszechniejszym sposobem na życie.
Cytowanie	Zalega T. (2018) Deconsumption in consumer behaviour of Polish seniors.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 124: 29-49
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Pełny tekst	EIOGZ_2018_n124_s29.pdf

Autor	Magdolna Csath
Tytuł	The key to increasing competitiveness is investing into human resources
Title
Słowa kluczowe	fourth industrial revolution, industrial structure, value chain, human resources, education, life-long learning, multidimensional skills
Key words
Abstrakt	This paper focuses attention on the fact that the V4 (Visegrad) countries in general are poorly prepared to capitalize on the opportunities offered by the fourth industrial revolution, and less protected against the risks created by it. First of all economic structural indicators prove that the economies of the V4 countries are still not knowledge based, and can be characterized by low value added activities. In some cases Poland stands out with slightly better results, but all in all V4 countries lag behind the economically more advanced countries for all the analysed indicators. Secondly these countries do not Invest enough into their human resources. The article suggests that unless the V4 countries start putting stronger emphasis on developing human skills and local knowledge they will lose a historic opportunity for becoming successful nations which are able to benefit from the ongoing processes of the fourth industrial revolution by moving up on the value chain.
Abstract
Cytowanie	Csath M.
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Pełny tekst	AMME_2018_n2_s31.pdf

Autor	Katarzyna Drabarczyk, Tomasz Siudek, Aldona Zawojska
Tytuł	Rozwój społeczny powiatów województwa mazowieckiego – kwantyfikacja i ocena
Title	Social development across counties of Mazovia region: quantification and assessment
Słowa kluczowe	rozwój społeczny, wskaźnik syntetyczny, jednostki terytorialne NUTS 4, województwo mazowieckie, Polska
Key words	social development, composite index, NUTS 4 units, Mazovia region, Poland
Abstrakt	Głównym celem badań zaprezentowanych w artykule była ocena spójności powiatów województwa mazowieckiego pod względem rozwoju społecznego – jednego z trzech podstawowych wymiarów zrównoważonego rozwoju. Poziom rozwoju społecznego powiatów (jednostek terytorialnych NUTS 4) zmierzono przy wykorzystaniu autorskiego wskaźnika syntetycznego obejmującego 12 zmiennych diagnostycznych, z których w wyniku analizy czynnikowej wyodrębniono cztery obszary (czynniki): demografia, edukacja, ochrona zdrowia oraz sytuacja na lokalnym rynku pracy. Przedstawiono zróżnicowanie poziomu rozwoju w czasie i między powiatami. Z przeprowadzonych badań wynika, że w latach 2006–2015 najbardziej rozwinięte pod względem społecznym były miasta na prawach powiatów (Siedlce, Ostrołęka, Płock, Warszawa i Radom), a najmniej powiaty ziemskie z południowej i wschodniej (peryferyjnej) części województwa mazowieckiego (siedlecki, lipski i przysuski). Średni poziom rozwoju powiatów Mazowsza, mierzony wskaźnikiem syntetycznym, wykazał tendencję wzrostową, a dysproporcje między najbardziej i najmniej rozwiniętymi powiatami w tym czasie uległy zmniejszeniu.
Abstract	The main objective of the research presented in this paper was to determine the interregional coherence in social development – one of the three basic dimensions of sustainable development – taking the Poland’s Mazovia province (voivodship) as the object of analysis. The level of social development of NUTS 4 local territorial units (poviats) was measured by the original composite or synthetic index constructed with the use of factor analysis. This index comprises 12 diagnostic categories finally divided into four index components (factors): demography, education, health care and the local labour market performance. The developmental differences over time and across poviats were presented. According to the research results, in the years 2006–2015 the most developed in terms of social outcomes were towns with poviat rights (Siedlce, Ostrołęka, Płock, Warsaw and Radom) while the least developed were those located in the southern and eastern peripheral parts of the Mazovian region (siedlecki, lipski and przysuski). The poviats’ average level of development, as measured by the composite index, was marked by an increasing tendency. The development disparities between the most and least developed poviats have decreased over the period analyzed.
Cytowanie	Drabarczyk K., Siudek T., Zawojska A. (2018) Rozwój społeczny powiatów województwa mazowieckiego – kwantyfikacja i ocena.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 123: 17-42
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Pełny tekst	EIOGZ_2018_n123_s17.pdf

Autor	Irena Ozimek
Tytuł	Ochrona konsumentów na wybranych rynkach usług w świetle regulacji prawnych i możliwości pozasądowego rozwiązywania sporów konsumenckich
Title	Consumer protection in selected service markets in the light of legal regulations and the possibility of out-of-court resolution of consumer disputes
Słowa kluczowe	ochrona konsumentów, rynek usług, regulacje prawne, dochodzenie roszczeń przez konsumentów, spory konsumenckie, pozasądowe rozwiązywanie sporów konsumenckich
Key words	consumer protection, services market, legal regulations, consumer claim pursuing, out-of-court resolution of consumers’ disputes.
Abstrakt	Celem niniejszego artykułu jest przedstawienie regulacji prawnych, w których ujęto problematykę ochrony konsumentów na rynku wybranych usług oraz sposoby dochodzenia roszczeń przez konsumentów w przypadku naruszenia ich praw. W ramach badań dokonano analizy danych wtórnych, tj. aktów prawnych, sprawozdań wybranych podmiotów sektorowych (publicznych i niepublicznych) w zakresie pozasądowego rozwiązywania sporów między konsumentem a przedsiębiorcą, wynikających z zawartej z konsumentem umowy. Dokonane analizy wskazują, że nie zawsze przestrzegane są prawa konsumentów na rynku usług. Ponadto, pomimo zwiększającego się zainteresowania polubownym sposobem rozwiązywania sporów, nadal istnieje konieczność prowadzenia przez różne instytucje i organizacje działań informacyjno-edukacyjnych w tym zakresie. Przyczyni się to do wzrostu świadomości istnienia możliwości wykorzystania tego sposobu rozwiązywania sporów, zarówno wśród przedsiębiorców, jak i konsumentów.
Abstract	The purpose of this article is to present legal regulations which included the issues of consumer protection on the market of selected services and ways of pursuing claims by consumers in case of rights violation. The research consist of secondary data analysis i.e. legal acts, reports of selected sector entities (public and non-public) in terms of out-of-court dispute resolution between the consumer and the entrepreneur resulting from the contract concluded with the consumer. The results of the data analysis show that consumers’ rights are not always respected on the services market. Moreover, despite the growing interest in the amicable way of disputes resolving, there is still a need to carry out information and education activities in this area provided by various institutions and organizations. This will increase the awareness of existence the possibility of using this method of dispute resolution both among entrepreneurs and consumers.
Cytowanie	Ozimek I. (2018) Ochrona konsumentów na wybranych rynkach usług w świetle regulacji prawnych i możliwości pozasądowego rozwiązywania sporów konsumenckich .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 173-186
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Pełny tekst	PEFIM_2018_n68_s173.pdf

Autor	Julita Szlachciuk
Tytuł	Znajomość praw przysługujących konsumentom dokonującym zakupu żywności przez Internet
Title	The familiarity with consumer’s rights purchase food on the Internet
Słowa kluczowe	Internet, zakup żywności, ochrona konsumentów, znajomość praw
Key words	Internet, grocery shopping, consumer protection, familiarity with the rights
Abstrakt	Celem artykułu jest ocena znajomości praw przysługujących konsumentom dokonującym zakupów żywności przez Internet. Badanie zrealizowano wśród 600 respondentów będących w wieku 25–44 lat, dokonujących zakupu żywności przez Internet. Uzyskane wyniki potwierdzają, że rodzaj informacji udostępnianych przez przedsiębiorców, sposób ich podawania (które są konsekwencją obowiązujących regulacji prawnych) mogą przyczyniać się do postrzegania zakupów w sieci jako dobrej alternatywy tradycyjnych form sprzedaży żywności (sklepy stacjonarne). Jednocześnie warto zwrócić uwagę, że część ankietowanych nie potrafiła jednoznacznie ustosunkować się do praw przysługujących konsumentom podczas zakupu żywności przez Internet, nie zawsze też jest świadoma zasad składania reklamacji, co wskazuje na konieczność dalszego prowadzenia działań edukacyjnych skierowanych do konsumentów w tym zakresie.
Abstract	The aim of the article is an assessment of the familiarity with the rights to which the consumers are entitled when they purchase food on the Internet. The study was carried out among 600 respondents aged 25–44 years who purchase food via the Internet. The results which were obtained confirm that the kind of information that is made available by the entrepreneurs, as well as the manner in which this information is provided (which results from legal regulations), might contribute to the fact that shopping online is perceived as a good alternative for traditional shops where food can be bought. Simultaneously, it is worth noticing that a number of respondents were not able to take an unequivocal stance with regard to purchasing food online. Moreover, they are not always aware of complaint making rules, which indicates that it is necessary to conduct further educational actions targeted at the consumers in this area.
Cytowanie	Szlachciuk J. (2018) Znajomość praw przysługujących konsumentom dokonującym zakupu żywności przez Internet.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 121: 105-114
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Pełny tekst	EIOGZ_2018_n121_s105.pdf

Autor	Urszula Konarzewska, Grażyna Michalczuk
Tytuł	SOCIAL REPORTING AS A TOOL FOR ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS
Title
Słowa kluczowe	sustainable development, social reporting, GRI
Key words
Abstrakt	The concept of sustainable development is not only the subject of theoretical consideration but also an important field of actions taken by international institutions. The adoption of the Sustainable Development Goals (SDGs) is one of the results of these activities A special role in this area is attributed to companies which are expected to incorporate the sustainable development principles into long-term business strategy. Social reporting is a tool for support this process. It provides an information on activities and results in social and envi ronmental fields. The aim of the article is to identify trends associated with the publishing information re lated to Sustainable Development Goals. The realization of the article’s purpose was based on descriptive method consists of analysis of the subject-related literature concerning social re porting and sustainable development. In addition, the method of desk research was applied. Results of the research lead to the conclusion that implementation of challenges related to Agenda 2030 had an impact on increase the number of companies published social reports which contain information concerning sustainable development. However, in order to further develop this type of reporting, it is essential to improve the involvement of governments and other regulatory institutions in the areas of educational activities as well as take the promotional initiatives such as encouraging the use of the GRI Reporting Framework which allows to increase the transparency and ensure comparability and credibility of social reports. The article constitutes a contribution to research on the practice of social reporting.
Abstract
Cytowanie	Konarzewska U., Michalczuk G.
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Pełny tekst	ESARE_2018_n1_s125.pdf

Autor	Marta Domagalska-Grędys
Tytuł	EXCHANGE OF INFORMATION AND EDUCATION IN COOPERATION BETWEEN AGRICULTURAL HOLDINGS MAINTAINING CONSERVATIVE BREED ANIMALS
Title
Słowa kluczowe	cooperation goals, knowledge exchange and education, livestock conservative breeds, principal component analysis (PCA)
Key words
Abstrakt	The development by means of cooperation, an exchange of knowledge and education is of crucial importance in the contemporary knowledge-based economy. The goal of the study was to determine important goals in cooperation with regard to the scope of knowledge and education of agricultural holdings maintaining conservative breed animals in the region of fragmented agriculture (South-Eastern Poland). The studied entities contribute to an increased biodiversity and maintenance of small agricultural holdings. The conditions of cooperation basing on an exchange of knowledge and education are laid down based on the results of a questionnaire study conducted among 145 agricultural holdings and principal component analyses (PCA). The evaluation of the exchange of knowledge and education varied within the industry. The highest degree of approval for the exchange of knowledge and education was among breeders of pigs and cows, the lowest among sheep breeders. It was demonstrated that participation in fairs and trainings improved the evaluation of analysed cooperation.
Abstract
Cytowanie	Domagalska-Grędys M.
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Pełny tekst	ESARE_2018_n2_s81.pdf

Autor	Romana Głowicka-Wołoszyn, Andrzej Wołoszyn, Feliks Wysocki
Tytuł	QUALITY OF LIFE IN POLISH FARMERS’ HOUSEHOLDS ASSESSMENT WITH TOPSIS METHOD
Title
Słowa kluczowe	quality of life, class typology, TOPSIS, farmers’ households
Key words
Abstrakt	The aim of the research was a multidimensional assessment of the quality of life in farmers’ households along with its synthetic measure and a typology of household classes, rendered by the measure. The 2015 data on 730 farmers’ households were used to analyse their quality of life in nine dimensions: material living conditions, employment, health, education, leisure and social relations, economic and physical security, civic participation, environmental quality, and the subjective assessment of well-being. Due to concomitance of features measured on metric and non-metric scales, generalized distance measure (GDM) was applied as part of the TOPSIS method to determine the distance of objects from the model values. The study drew on microdata from the Social Diagnosis survey conducted in 2015 by the Council for Social Monitoring, and employed clusterSim R-package for calculations.
Abstract
Cytowanie	Głowicka-Wołoszyn R., Wołoszyn A., Wysocki F.
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Pełny tekst	ESARE_2018_n2_s257.pdf

Autor	Beata Będzik, Sylwia Gołąb
Tytuł	INFLUENCE OF EDUCATION ON THE INVOLVEMENT OF INHABITANTS IN THE COMMUNITY AFFAIRS – IMPLICATION FOR THE SOCIAL CAPITAL
Title
Słowa kluczowe	education, involvement, social capital
Key words
Abstrakt	The aim of paper is to present the level of respondents involvement in the commune affairs. The results of the analyses presented in this paper come from surveys conducted using a questionnaire survey among residents of rural communes in the West Pomeranian Voivodeship. After rejecting incomplete and/or illogical questionnaires, 2,409 respondents were qualified for the analysis. The results confirmed the relationship between social capital and involvement of inhabitants in the community affairs. Verification of the existence of a relationship between the involvement in the commune affairs (social capital component) and the education of the respondents was verified. The research results indicate the diversity of involvement in level of education groups. The respondents with a minimum level of secondary education noted a positive average level of involvement, which means that they showed more interest in commune matters and willingness to get involved in them. The highest level of involvement was noted in the group of people with post-secondary education. Respondents with basic vocational and elementary and gymnasial education more often showed lack of involvement in the commune’s affairs, and thus they recorded negative average results of engagement.
Abstract
Cytowanie	Będzik B., Gołąb S.
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Pełny tekst	ESARE_2018_n2_s280.pdf

Autor	Bożena Freund
Tytuł	INFLUENCE OF COMMUNICATION OF MEDICAL PERSONNEL WITH PATIENTS ON HEALTH CARE UNITS MANAGEMENT PROCESSES
Title
Słowa kluczowe	communication, health care, patients, medical personnel, management
Key words
Abstrakt	A health care is characterised of creating an individual, specific relation between representatives of health care units and patients, which means that not only medical staff professionalism but also an empathetic attitude towards patients are important questions. Literature regarding the issue of communication with patients is growing, there are as well workshops in an effective communication, nevertheless the topic is still of minor importance. Meanwhile, relations between medical personnel and patients may put a major impact on the quality of health care as well as patients satisfaction with medical services, what is important from a management point of view. A proper way of patients’ treatment by medical personnel may result not only in better attitude towards therapy, but also it may influence a more efficient management of health care facilities, as patient satisfied with medical services may recommend an organisation, which may have a positive impact on an institution’s image, allowing a manager to focus on more important aspects of an institution management. For the above reasons it is important to get to know medical personnel’s attitude to developing as well as improving communication skills in order to provide a holistic patients care, what can significantly influence a health care units management. Medical staff communication skills are important not only from a treatment perspective, but they can also be significant from the perspective of health care organisations management. The study material was gathered in the first quarter of 2014. In the final analysis questionnaires from 113 representatives of various medical professions were taken into consideration. The study results show that in the process of medical professionals education there is only a little attention paid to acquiring communication skills regarding communication between a patient and medical personnel. Also, the hypothesis according to which medical personnel is satisfied with communication with patients was confirmed. Furthermore, medical staff agree in stating that they care for a proper communication with patients. Conclusions coming from the study results may define a specific way of health care units management, which should comprise, among others, financial resources for trainings in medical personnel soft skills improvement.
Abstract
Cytowanie	Freund B.
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Pełny tekst	AMME_2018_n1_s5.pdf

Autor	Jarosław Przybytniowski
Tytuł	ECONOMIC KNOWLEDGE AND AWARENESS AND THE COMPETENCE OF THE YOUNG GENERATION OF THE ŚWIĘTOKRZYSKIE VOIVODESHIP IN THE ACHIEVEMENT OF FINANCIAL STABILITY
Title
Słowa kluczowe	economy knowledge, objective knowledge, economic awareness, subjective knowledge
Key words
Abstrakt	It has been found that the financial education increases substantially the economic knowledge to build awareness and competence of the younger generation and therefore the dissemination of this knowledge. The aim of this paper is to identify the importance of the knowledge economy in the growth of the build awareness and competence of the students in the management of finances in the current, constantly changing environment. Design development was subject to the hypothesis in accordance with that – there is a relationship of the knowledge economy and the increase of awareness and competence of the younger generation in achieving financial stability and their independence. This problem will be implemented using the analysis of the state of the knowledge economy university students of the Świętokrzyskie on individual economic areas. Method applied research area is anonymous questionnaire survey addressed directly using a survey to students study desktop and portable exams I and II degree.
Abstract
Cytowanie	Przybytniowski J.
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Pełny tekst	AMME_2018_n1_s89.pdf

Autor	Serhiy Lyeonov, Tetiana Vasylieva, Anna Vorontsova
Tytuł	MANAGEMENT OF EDUCATION IN THE CONTEXT OF ITS FINANCIAL SUPPORT AS A PUBLIC-PRIVATE GOOD
Title
Słowa kluczowe	financial support, lifelong learning system, public goods, private goods.
Key words
Abstrakt	In the article the essence and main characteristics of public and private goods are investigated, their main differences are revealed. Based on this, the main features of public goods were identified, including the nature of consumption, exclusivity of consumption, level of competition in providing services, exhaustiveness of services, level of social significance, etc. A comparative analysis of the peculiarities of funding for education at different levels (primary, secondary education, post-secondary/total tertiary education) and funding sources (public and private expenditures) has been conducted. It is substantiated that the basis for determining the optimal financial support structure for LLS development should be the level of compliance of educational services with the criteria for meeting public and private goods. On the basis of this, it was found that the ratio of budget and extrabudgetary funding for basic education services should be 90 to 10%; for vocational education services – 60–70% to 30–40%; and for services of additional education – 20–40% to 60–80%.
Abstract
Cytowanie	Lyeonov S., Vasylieva T., Vorontsova A.
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Pełny tekst	AMME_2018_n1_s163.pdf

Autor	Paweł Pięta
Tytuł	DEVELOPMENT OF SOCIAL CAPITAL BY STRENGTHENING OF DIGITAL COMPETENCES AMONG GROUPS EXPOSED TO SOCIAL EXCLUSION
Title
Słowa kluczowe	social capital, key competences, digital competences, digital exclusion, Łowicki county
Key words
Abstrakt	Competitive advantage in the professional market is shaped by the competences possessed, i.e. skills, qualifications, and permissions. One of the eight types of key competences mentioned in the European Union documents is digital competence.It is a collection of knowledge, skills, and rudiments necessary for both, the purposeful point of view and active participation of a given person in social life. The low level of digital competences possessed is particularly visible among groups at risk of digital exclusion, in particular among people living in rural areas, the elderly and people with low education. The difference between people who have access to a computer and the Internet and people who do not have the possibility to use these devices is affected by the dynamic development of information and communication technologies. Digital exclusion is not only the lack of access to the appropriate infrastructure but also the lack of computer and Internet skills. In order to counteract the exclusion of these groups, activities aimed at developing social capital by strengthening digital competences play an important role.
Abstract
Cytowanie	Pięta P.
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Pełny tekst	AMME_2018_n1_s73.pdf

Autor	Marlena Gołaś, Piotr Pietrzak
Tytuł	Efektywność i skuteczność kształcenia akademickiego na przykładzie Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Title	Efficiency and effectiveness of academic teaching based on the example of Warsaw University of Life Sciences – SGGW
Słowa kluczowe	efektywność, skuteczność, szkolnictwo wyższe, kształcenie
Key words	efficiency, effectiveness, higher education, teaching
Abstrakt	W artykule podjęto dyskusję na temat efektywności i skuteczności kształcenia akademickiego. Dokonano przeglądu literatury krajowej i zagranicznej w tym zakresie. W artykule zaprezentowano także wyniki wstępnych badań dla dwunastu wydziałów Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Analiza efektywności i skuteczności działalności dydaktycznej dotyczyła lat akademickich 2014/2015–2015/2016. Żaden z uwzględnionych w badaniu wydziałów nie odznaczał się pełną efektywnością i skutecznością. Istnieje potrzeba kontynuacji badań na większej, ale wewnętrznie jednorodnej próbie badawczej.
Abstract	The paper discusses the efficiency and effectiveness of academic teaching. A review of the relevant domestic and international literature is included. The article presents also the results of research for twelve faculties of the Warsaw University of Life Sciences – SGGW. The analysis covers the period from 2014/2015 to 2015/2016. None of the faculties included in the study was characterized by full efficiency and effectiveness. There is a need to continue research on a larger, but internally homogeneous research sample.
Cytowanie	Gołaś M., Pietrzak P. (2018) Efektywność i skuteczność kształcenia akademickiego na przykładzie Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 122: 17-28
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Pełny tekst	EIOGZ_2018_n122_s17.pdf

Autor	Dorota Janiszewska, Luiza Ossowska
Tytuł	Zatrudnienie a intensywność rolnictwa państw Unii Europejskiej
Title	Employment and Intensity of Agriculture of European Union Countries
Słowa kluczowe	zatrudnienie, intensywność rolnictwa, państwa Unii Europejskiej
Key words	employment, agriculture intensity, European Union countries
Abstrakt	Celem artykułu jest omówienie zatrudnienia w kontekście intensywności w rolnictwie państw Unii Europejskiej na podstawie wybranych cech. Analizę przeprowadzono dla 2016 roku. Badanie przeprowadzono za pomocą analizy skupień. Do analizy przyjęto następujące cechy diagnostyczne: udział ludności czynnej zawodowo w rolnictwie z niskim poziomem wykształcenia w całkowitej liczbie ludności czynnej zawodowo (%), udział ludności zatrudnionej w rolnictwie w ludności zatrudnionej ogółem (%), produktywność pracy w rolnictwie (EUR/AWU), udział wartości dodanej dostarczanej przez sektor rolniczy (%), udział użytków rolnych zarządzanych przez gospodarstwa o dużej intensywności w użytkach rolnych ogółem (%) oraz średnia ekonomiczna wielkość gospodarstw (SO/gospodarstwo w EUR). W wyniku zastosowania analizy skupień podzielono badane państwa na cztery grupy. Zgodnie z wynikami w państwach o wysokim poziomie zatrudnienia w rolnictwie zwykle mniejszy jest udział wartości dodanej dostarczanej przez sektor rolniczy. Natomiast w państwach o niższym udziale zatrudnionych w rolnictwie intensywność rolnictwa jest z reguły większa.
Abstract	The objective of the article is to discuss employment in the context of the agriculture intensity in European Union countries based on selected features. The analysis was conducted for 2016. Research was examined using the cluster analysis. The following diagnostic features were used for the analysis: share of working population in agriculture with low educational attainment in total working population (%), share of working population in agriculture in total working population (%), labour productivity in agriculture (EUR/AWU), distribution of GVA by primary sector (%), share of UAA managed by farms with high input intensity per ha (%), average economic farm size (SO/holding in EUR). As a result of the cluster analysis, the examined regions were divided into four groups. According to the results, in countries with high levels of employment in agriculture, the share of added value provided by the agricultural sector is usually smaller. However, in countries with a lower share of people employed in agriculture, the intensity of agriculture is usually higher.
Cytowanie	Janiszewska D., Ossowska L. (2018) Zatrudnienie a intensywność rolnictwa państw Unii Europejskiej.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 3: 238-247
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Pełny tekst	PRS_2018_T18(33)_n3_s238.pdf