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Autor	Marcin Ratajczak
Tytuł	Wybrane działania na rzecz społeczności lokalnejw aspekcie koncepcji CSR (w świetle badań własnych)
Title	Selected activities for the local community in the aspect of the CSR concept (inthe light of own research)
Słowa kluczowe	społeczna odpowiedzialność biznesu, agrobiznes, społeczność lokalna,obszary wiejskie
Key words	corporate social responsibility, agribusiness, local community, rural areas
Abstrakt	CSR jest to koncepcja, według której przedsiębiorstwa na etapie budowania strategiidobrowolnie uwzględniają interesy społeczne i ochronę środowiska naturalnego, a takżerelacje ze swoimi interesariuszami. Celem niniejszego opracowania jest przedstawienie wybranychdziałań na rzecz społeczności lokalnej podejmowanych przez badanych przedsiębiorcówz branży agrobiznesu w aspekcie koncepcji CSR. Badania dotyczące opinii przedsiębiorców natemat powyższej koncepcji zostały przeprowadzone na przełomie lat 2016/2017 i obejmowały212 mikro- (0–9 pracowników), małych (10–49 pracowników) i średnich (50–249 pracowników)przedsiębiorstw agrobiznesu prowadzących działalność gospodarczą na obszarach wiejskichwojewództwa wielkopolskiego. Wyniki badań pokazały, że przedsiębiorcy z obszarów wiejskichsą bardzo często lokalnymi liderami, dlatego działania charytatywne czy sponsoringowe wpływająna podnoszenie ich prestiżu, a także uznania wśród społeczności lokalnej.
Abstract	CSR is a concept according to which enterprises at the stage of strategy building voluntarilytake into account social interests and environmental protection as well as relations with their stakeholders.The aim of this study is to present selected activities for the local community undertaken bythe surveyed entrepreneurs from the agribusiness sector in the aspect of the CSR concept. Researchon entrepreneurs’ opinions on the above concept was carried out at the turn of 2016 and 2017 andcomprised 212 micro (0–9 employees), small (10–49 employees) and medium (50–249 employees)agribusiness companies doing business in rural areas of Wielkopolska province. The results of theresearch have shown that entrepreneurs from rural areas are very often local leaders, therefore charityor sponsorship activities affect the improvement of their prestige and recognition among the localcommunity.
Cytowanie	Ratajczak M.
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Pełny tekst	TIRR_2017_n8_s83.pdf

Autor	Ewa Stawicka
Tytuł	CSR w kontekście zrównoważonego rozwoju sektorarolno-spożywczego
Title	CSR in the context of sustainable development of the agri-food sector
Słowa kluczowe	społeczna odpowiedzialność, rolnictwo, agrobiznes, zrównoważony rozwój
Key words	social responsibility, agriculture, agribusiness, sustainable development
Abstrakt	W artykule przedstawiono charakterystykę polskiego sektora rolno-spożywczegow kontekście zrównoważonego rozwoju. Celem artykułu było podkreślenie mocnych i słabychstron w sektorze rolno-spożywczym w aspekcie dążenia do założeń zrównoważonego rozwoju.Społeczna odpowiedzialność w obszarach: rynek, środowisko, społeczeństwo i pracownicy toelementy sprzyjające realizacji 17 zrównoważonych celów. W sektorze rolno-spożywczym działaniaw kierunku społecznej odpowiedzialności są w fazie rozwoju, pojawia się jednak corazwięcej dobrych praktyk.
Abstract	The article presents the characteristics of the Polish agri-food sector in the context of socialresponsibility in agribusiness. The aim of the article was to highlight the strengths and weaknessesin the agri-food sector in terms of striving for the assumptions of sustainable development. Socialresponsibility in the areas of: market, environment, society and employees are elements conducive tothe implementation of 17 sustainable goals. In the agri-food sector, activities towards social responsibilityare under development, but there are more and more good practices.
Cytowanie	Stawicka E.
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Pełny tekst	TIRR_2017_n8_s93.pdf

Autor	Andrzej Wiatrak
Tytuł	The Scope and Conditions of the European Union's Innovation Policy
Title
Słowa kluczowe	innovation, innovation policy, innovation policy tools
Key words
Abstrakt	This article aims to present the nature and the many directions of support for innovation processes in the EU on the one hand and to indicate the orientations of this support that could be used by Poland, including by agribusiness, on the other. The article covers the following: the nature, objectives and tools of innovation policy implementation, evolution of the European Union’s innovation policy, characteristics of EU innovation policy measures after 2010, and characteristics of EU innovation policy measures in agribusiness after 2010. It is clear from the discussion herein that innovative actions and their support in the EU encompass not only technological but also social and environmental issues, with innovation and its support being the cornerstones of various policies, hence it is important to address them systemically. In particular, tools for implementing innovation policy and innovation partnerships at various levels play a role in this respect. The article is based on the related literature as well as documents and materials concerning the EU’s innovation policy.
Abstract
Cytowanie	Wiatrak A. (2017) The Scope and Conditions of the European Union's Innovation Policy.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 316-325
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Pełny tekst	PRS_2017_T17(32)_n4_s316.pdf

Autor	Marzena Ganc
Tytuł	Przydatność arkusza rozliczeniowego kosztów do zarządzania kosztami spółdzielni mleczarskiej
Title	The usefulness of costs worksheet to manage costs in dairy cooperatives
Słowa kluczowe	arkusz rozliczeniowy kosztów, spółdzielnie mleczarskie, rachunek kosztów
Key words	worksheet of costs, dairy cooperatives, cost accounting
Abstrakt	Celem badań jest przedstawienie schematu rozliczania kosztów w spółdzielni mleczarskiej oraz określenie jego przydatności w pozyskiwaniu informacji o kosztach dla potrzeb podejmowania decyzji zarządczych. Analizy mają charakter studium przypadku. Wybrano w sposób celowy spółdzielnię mleczarską określoną jako obiekt typowy przy wykorzystaniu metody odległości euklidesowej i miejskiej. W warunkach, w jakich gospodarują współczesne podmioty gospodarcze, potrzebne są wiarygodne informacje o kosztach. Dostarczanie tych informacji jest głównym zadaniem rachunku kosztów, który jest jedną z najważniejszych części składowych rachunkowości, mającą za zadanie grupowanie kosztów oraz ustalanie szeregu zależności między procesami produkcyjnymi, a wysokością kosztów. Prawidłowo sporządzony arkusz rozliczeniowy kosztów powinien uwzględniać zmiany zachodzące zarówno w technologii produkcji, jak i w otoczeniu rynkowym spółdzielni mleczarskiej, ponieważ czynniki te uzasadniają zapotrzebowanie na informację o kosztach.
Abstract	The aim of the research is to provide an accounting scheme in dairy cooperatives and to determine its usefulness in obtaining cost information for management decision making. Analysis of the nature of the case study. Intentionally selected dairy cooperative referred to as a typical using Euclidean distance method. Managers need reliable cost information. Providing this information is the main task of the cost account, which is one of the most important components of the accounting, with the task group and setting a number of dependencies between processes, and the amount of the costs. Properly drawn up the billing sheet costs should take into account changes in both production and market environment, the dairy cooperative, because these factors justify a demand for information about the cost.
Cytowanie	Ganc M. (2017) Przydatność arkusza rozliczeniowego kosztów do zarządzania kosztami spółdzielni mleczarskiej.Zarządzanie Finansami i Rachunkowość, nr 3: 35-44
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Pełny tekst	ZFIR_2017_n3_s35.pdf

Autor	Jacek Grzywacz, Mariusz Lipski
Tytuł	Wyzwania w zakresie finansowania inwestycji przez przedsiębiorstwa w Polsce
Title	Challenges in the range of investments financing by companies in Poland
Słowa kluczowe	inwestycja, projekt, finansowanie, zarządzanie finansami
Key words	investment, undertaking, financing, project finance, corporate finance
Abstrakt	Celem opracowania jest zaprezentowanie w oparciu o wybrane przykłady uwarunkowań i wynikających z nich wyzwań w zakresie finansowania inwestycji przez przedsiębiorstwa w Polsce. W oparciu o metodę analizy przypadków autorzy wskazują na trudności w realizacji przedsięwzięć inwestycyjnych. Obserwowane w ostatnich latach zmiany w otoczeniu gospodarczym przedsiębiorstw, wywołane takimi procesami jak globalizacja, powszechna informatyzacja, czy też wzrost wpływu rynków finansowych na sferę realną powodują, że podmiotom gospodarczym coraz trudniej jest podejmować i realizować projekty inwestycyjne. Finansowanie tego typu przedsięwzięć, nawet przy zachowaniu powszechnie obowiązujących reguł ich strukturyzowania, nie chroni inwestora danego projektu, jak również podmiotów zapewniających finansowanie dłużne przed stratami. W tej sytuacji niezbędna jest daleko posunięta ostrożność przy konstruowaniu prognoz finansowych, odpowiednie zarządzanie ryzykiem, jak również zdolność do zachowania elastyczności projektu w przypadku wystąpienia istotnych zmian w otoczeniu.
Abstract	The aim of the paper is to present on the basis of selected examples conditions and connected with them challenges regarding financing of investments taken by companies in Poland. Powered by case study approach, the authors point to difficulties in implementation of mentioned above undertakings. Being observed changes in the economic environment of companies, brought on by such processes as globalization, common IT solutions usage as well as an increase of financial markets influence on real sphere cause that entrepreneurs have more and more difficulties in taking and executing investment projects. Financing such projects, even executed in line with rules of structuring, does not protect the sponsor as well as financial institutions supplying debt from losses. In such a case, from the authors’ point of view, deep caution, proper risk management and flexibility of the project are essential.
Cytowanie	Grzywacz J., Lipski M. (2017) Wyzwania w zakresie finansowania inwestycji przez przedsiębiorstwa w Polsce.Zarządzanie Finansami i Rachunkowość, nr 4: 19-31
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Pełny tekst	ZFIR_2017_n4_s19.pdf

Autor	Jolanta Żukowska
Tytuł	Integral human development
Title	Integral human development
Słowa kluczowe
Key words	ecology, international organizations, integral development
Abstrakt
Abstract	The concepts of sustainable development and corporate social responsibility are intended to humanize activity. However, are the existing concepts sufficient for them to fully realize their place in the world and its ecosystems, and to fulfill these roles? Is it necessary to seek a new concept of human organizational development, one which would strengthen the roles of creator, innovator and coordinator with total respect for the laws of nature? The author points to the contemporary threats and the need to search for new ideas and a more sensitive interaction with the environment, organizations, society and nature. This is necessary not only in meeting the goals of sustainable development, but also for development that is renewable, energy-efficient, closed loop, coordinated with nature and respecting its laws – and even using them. International organizations should not only prevent violence and preserve human rights, but also support the integrated development of individuals, communities and societies. They would thus help prevent stratification while increasing awareness and stimulating creativity. Integral development covers everything and everyone, is complete and respects the constant changes occurring in dynamic space. The concept of integral development seems now closer to modern humanity. Integrity means the interplay and interaction between all the elements of a set (organizations, communities, businesses, workers, the environment, nature) and the common good. This is not merely an idea but an actual necessity. Integral development is human development, and its organization is compatible with nature. This means being aware of coexistence and need to improve. In the absence of one or the other of these, it would not be possible to speak of integral development.
Cytowanie	Żukowska J.
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Pełny tekst	AMME_2017_n2_s137.pdf

Autor	Przemysław Szuba, Dariusz Tworzydło
Tytuł	Verifying an image objectives matrix for measuring the effects of public relations activities in business
Title	Verifying an image objectives matrix for measuring the effects of public relations activities in business
Słowa kluczowe
Key words	public relations, measurement of effects of public relations activities, internal and external communication, quantitative research, scale reliability analysis, image gap, image objectives matrix
Abstrakt
Abstract	This article presents the results of comprehensive research on image in the internal and external environments of an organization. During the research, the method of measuring the effect of public relations activities, i.e. the image objectives matrix, was alsoverified. The above tool is used to determine the image position of an economic entity, and to identify possible problems the entity must address in the range of its internal and external communications. The main conclusion is: The research project, completed in three phases(external, internal, image assessment), enabled us to optimize the dedicated tools for subsequent image studies, making it easy to see the changes closely, taking into account their direction. ZETO’s management board has received extensive material that, if appropriately used, will have a direct impact on showing the direction in which the company should be headed in the coming years. The opinions of institutional clients and employees will help to determine the strategy for future activities.
Cytowanie	Szuba P., Tworzydło D.
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Pełny tekst	AMME_2017_n2_s121.pdf

Autor	Natalia Stepaniuk
Tytuł	Development of educational migration in Ukraine
Title	Development of educational migration in Ukraine
Słowa kluczowe
Key words	educational migration, economy, immigration, emigration, educational migrants, human capital, movement of intelligence, globalization
Abstrakt
Abstract	The article studies the historical development of educational migration processes in Ukraine. It processes the classification of educational migration in view of global instability and manifestations of the crisis. It also suggests measures that should be implemented to prevent significant educational immigration from Ukraine. It also determines that the prerequisite for the educational migration is the desire of an individual to get certain education, which can be classified in terms of desired level of qualification, professional specialization, directions, methods and ways of getting education and the desired result. It is noted that a specific feature of educational migration is its impact not only on the profitability of the educational sector (or a particular university), but also on the economy of the country (region) that provides educational services in general. In addition, the consumers of educational services are a potential workforce of corresponding qualifications. In order to define characteristic features of educational migration from Ukraine, it was necessary to identify individual characteristics of such transferences; that is why classification of educational migration was done in view of global instability and manifestations of the crisis. To maintain and expand the reproduction of intellectual potential, it was suggested to use effective measures of educational and migration policy that would quickly adapt to the changes in the global economic environment. It is necessary to apply the mechanisms which could establish systematic movement of intelligence, capital, and information in two mutually symmetrical directions (into Ukraine and out of Ukraine). It is necessary to strengthen the competitive advantages of Ukraine in science, education and high technologies.
Cytowanie	Stepaniuk N.
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Pełny tekst	AMME_2017_n2_s101.pdf

Autor	Yaroslava Larina, Valentyna Rafalska
Tytuł	The place of lessors of land shares in the system of agricultural marketing in Ukraine
Title	The place of lessors of land shares in the system of agricultural marketing in Ukraine
Słowa kluczowe
Key words	agricultural marketing, agricultural market, specific features of agriculturalmarketing, lessors, lessees, land share owners, rental payments
Abstrakt
Abstract	Ukraine’s agricultural sector is developing quickly. While providing solutions to matters of the agricultural industry, marketing should be considered as targeted management of modern agricultural business. One of the specific features of the agricultural marketis limitation of land and how production depends on it. More than 80% of agricultural lands are leased to agricultural growers and producers. Under the current conditions of agricultural activity of a business, there is an increase in competitiveness between lessors overreissue of land share lease agreements. Lessors, who are the owners of land shares, have to take their place in the market environment of agricultural businesses and in the system of agricultural marketing in general, since they both perform the functions of the key asset provider, i.e. the land bank and partially the consumer of products made by this business.
Cytowanie	Larina Y., Rafalska V.
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Pełny tekst	AMME_2017_n2_s65.pdf

Autor	Vasyl Lypchuk, Tetiana Stepura
Tytuł	Qualimetric approaches to the quality of human potential in Ukraine
Title	Qualimetric approaches to the quality of human potential in Ukraine
Słowa kluczowe
Key words	regional human potential quality, personal paradigm, qualimetry, time–space factors, energy, degree of harmonization
Abstrakt
Abstract	The article evaluates the main parameters of human potential quality of Ukraine’s region. The assessment is based on the quantitative measurement of sustainable development. The Euclidean metric was used. The quality of human potential as a multi-structuralphenomenon characterizes the levels of human potential characteristics developed according to the environment of its formation, as well as public and personal needs. It is indicated that a structural approach should be used to study the quality of regional human potential. This necessitates the separation of certain levels of sociogenesis. Those levels include the human body, individuality and personality. Quality is formed at each of them. In this article, using qualimetry, a quantitative measure of quality was evaluated using the level of the human body. This was the basis for the premise that the quality of human potential is formed in a three-dimensional system of time, space and energy parameters, corresponding to the demographic, ecological and economic dimensions. Various indicators can be the characteristics of each of the parameters, depending on the research focus. Using the methods proposed, the quality of the human potential of Ukrainian regions was evaluated. Indicators of the degree of harmonization and the quantitative measure of the quality were calculated. It was established that analytical conclusions should be considered not only the grade of the quality achieved, but also the degree of harmonisation of internal and external factors.
Cytowanie	Lypchuk V., Stepura T.
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Pełny tekst	AMME_2017_n2_s41.pdf

Autor	Julia Galchynska
Tytuł	Methodogical frameworks of marketing research in the bioenergy market
Title	Methodogical frameworks of marketing research in the bioenergy market
Słowa kluczowe
Key words	marketing research, methods, SWOT analysis, PEST analysis, bioenergy
Abstrakt
Abstract	The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market.The process of implementing marketing research in the biofuels market is investigated, andthe impact of macro factors on the results of current and future activities of the industry isconsidered and evaluated.
Cytowanie	Galchynska J.
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Pełny tekst	AMME_2017_n1_s5.pdf

Autor	Mykola Orlykovskyi, Ludwik Wicki, Lesia Zaburanna
Tytuł	Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production
Title
Słowa kluczowe	productivity gap, agriculture efficiency, production factors, agriculture development
Key words
Abstrakt	The article attempts to compare the importance of agriculture and the dynamics of its development in Ukraine and Poland. The most important constraints on the development of Ukrainian agriculture were identified, including the unregulated land market, lack of coherent support programs for agriculture and rural areas, poorly developed infrastructure of the agricultural environment and lack of capital for development. It was found that agriculture in Ukraine is characterized by a high growth rate of productivity and production. The observed output gap in relation to agriculture in Poland is about 10 years. The agricultural sector in Ukraine has about 10% share in generating GDP and as much as 40% share in exports. Such high importance can be maintained even in the conditions of economic development, as there are large reserves in the development of agribusiness. The most important development factors include the introduction of a coherent program for the development of the agribusiness sector, including production of goods with high added value and increasing the availability of capital for the development of agriculture. A great opportunity is the development of trade in the conditions of affiliation with the EU.
Abstract
Cytowanie	Orlykovskyi M., Wicki L., Zaburanna L. (2017) Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 326-338
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Pełny tekst	PRS_2017_T17(32)_n4_s326.pdf

Autor	Marzena Kacprzak, Agnieszka Król, Izabela Wielewska
Tytuł	Human Capital on the European Labour Market
Title
Słowa kluczowe	human capital, European Union, labour market, competence
Key words
Abstrakt	Efficient use of human capital and taking care of its quality in the global labour market is becoming a priority. This is primarily due to the need to function in a multicultural environment, growing competition and population aging. This article is an attempt to systematise knowledge about human capital and its use in the labour market. Attention is being drawn to the effective use of capital, including implementation of European strategies, as well as trends and challenges facing key employment issues. In addition, an effort has been made to identify key employee competencies reflecting global labour market trends. The article shows the importance of quality and investment in human resources, which is associated with the use of EU projects and programmes targeted at young people on the labour market.
Abstract
Cytowanie	Kacprzak M., Król A., Wielewska I. (2017) Human Capital on the European Labour Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 143-150
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Pełny tekst	PRS_2017_T17(32)_n4_s143.pdf

Autor	Nataliya Horin
Tytuł	Eco-innovative Activity of Ukrainian SMEs
Title
Słowa kluczowe	eco-innovation, innovative development, small, medium and large enterprises, exporters, foreign trade activity, Ukraine
Key words
Abstrakt	The study attempts to investigate the eco-innovative activity of Ukrainian enterprises according to their size (small, medium, and large) with special focus on SMEs as the predominant group of enterprises, which ensure the innovative development of the whole national economy, and is central to the efforts to achieve environmental sustainability and green growth. The empirical analysis is based on a questionnaire survey of 254 Ukrainian enterprises of different sizes; the survey presents data on their current state and foreign trade activity, opportunities and barriers for the implementation of technological innovations and eco-innovations. The relationships between the export and eco-innovative activities is also explored. The analysis showed that SMEs are less eco-innovative in comparison with large enterprises, have fewer numbers of exporters than large firms, but exporters are more eco-innovative than non-exporters. Also, the size of the Eco-innovation Index for Ukraine was calculated. Based on the obtained results, Ukraine is an economy with a low level of eco-innovativeness, so, the study is extremely important.
Abstract
Cytowanie	Horin N. (2017) Eco-innovative Activity of Ukrainian SMEs .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 95-104
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Pełny tekst	PRS_2017_T17(32)_n4_s95.pdf

Autor	Edyta Gajos
Tytuł	Implementation of Selected Sustainable Development Objectives in European Union Countries
Title
Słowa kluczowe	sustainable development, European Union, sustainable development objectives, greenhouse gas emission, energy efficiency, renewable energy
Key words
Abstrakt	The aim of the paper is to assess the implementation of selected sustainable development objectives in European Union countries with particular focus on Poland. Several different indicators were taken into account: greenhouse gas emission, share of renewable energy, GDP energy intensity and protection of environment and biodiversity, which cover goals set in The Europe 2020 Strategy, among others: reduction of carbon dioxide emission, increase share of renewable energy usage, increase the effectiveness of energy usage, preservation of biodiversity. It was found, that European Union countries generally strive towards achieving those goals, though the effectiveness differs among them. Poland positively pursues all discussed issues. However, is not the leader in any of them. It is important to underline, that analysed data seem to allow to say, that it is possible to achieve objectives set in Europa 2020 Strategy.
Abstract
Cytowanie	Gajos E. (2017) Implementation of Selected Sustainable Development Objectives in European Union Countries.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 68-77
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Pełny tekst	PRS_2017_T17(32)_n4_s68.pdf

Autor	Lina Marcinkevičiūtė, Anna Świrska, Jan Žukovskis
Tytuł	MANAGEMENT OF NATURAL RESOURCES WITH AIM SUSTAINABLE RURAL DEVELOPMENT: COMPARATIVE ANALYSIS OF THE CASE OF THE LITHUANIAN ELDERSHIP AND POLISH MUNICIPALITY
Title
Słowa kluczowe
Key words	management of natural resources, management of resources based on community needs, sustainable rural development
Abstrakt
Abstract	The article analyzes sustainable rural development as development of rural localities that promotes progressive and effective management of resources, in coordination of their protection and sustainable usage with regard to requirements set in different areas (economics, social development, culture, law and environmental protection). The natural resources’ sorts, functions and indicators related to usage of natural resources are described. The strengths and weaknesses of environmental changes, the solution possibilities of the sorest problems and probable threats are named. The essential attention is given to the main components of the environment – air, water, climate, landscape, and problems of biological diversity. The article stresses the sustainable development of natural resources through strategic usage of natural resources that is beneficial to rural localities and residents. The described research was carried out in Zasliai eldership of Kaisiadorys region (Lithuania) and in Siedlce Municipality of Siedlce Poviat (Poland). The condition of its natural resources, management tools and significance for sustainable development of the locality were assessed. The improvement directions of management of natural resources in the eldership were named and substantiated with regard to the components of sustainable development (economic, environmental protection and social-cultural).
Cytowanie	Marcinkevičiūtė L., Świrska A., Žukovskis J. (2017) MANAGEMENT OF NATURAL RESOURCES WITH AIM SUSTAINABLE RURAL DEVELOPMENT: COMPARATIVE ANALYSIS OF THE CASE OF THE LITHUANIAN ELDERSHIP AND POLISH MUNICIPALITY.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 18(67): 200-217
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Pełny tekst	PEFIM_2017_n67_s200.pdf

Autor	Hanna Sikacz, Przemysław Wołczek
Tytuł	Analiza ESG spółek z indeksu RESPECT – podsumowanie badań
Title	ESG ANALYSIS OF COMPANIES INCLUDED IN THE RESPECT INDEX – SUMMARY OF RESEARCH
Słowa kluczowe	czynniki ESG, RESPECT Index, Thomson Reuters Eikon, ASSET4 ESG
Key words	ESG factors, RESPECT Index, Thomson Reuters Eikon, ASSET4 ESG,
Abstrakt	Niniejsze opracowanie stanowi podsumowanie badań związanych z analizą ESG spółek wchodzących w skład RESPECT Index. Celem artykuł jest dokonanie oceny porównawczej informacji pozyskanych z dwóch baz danych: ASSET4 ESG i Thomson Reuters Eikon oraz na podstawie tych informacji przeprowadzenie analizy wyników ESG przedsiębiorstw z indeksu RESPECT. Analiza ma odpowiedzieć na pytanie czy spółki z przedmiotowego indeksu to rzeczywiście podmioty, które w najwyższym stopniu spełniają wymagania w zakresie zarządzania czynnikami środowiskowymi, społecznymi i ładu organizacyjnego. Przedstawione w artykule rezultaty badań wskazują na pewne rozbieżności w wynikach ESG uzyskanych przez spółki. Wyniki ESG pozyskane z bazy ASSET4 ESG są korzystniejsze dla analizowanych spółek. Należy podkreślić, że kwalifikacja danego przedsiębiorstwa do indeksu spółek społecznie odpowiedzialnych nie powinna budzić żadnych wątpliwości. Tymczasem, pomimo różnic występujących w wynikach ESG między analizowanymi bazami, okazało się, że do X edycji indeksu RESPECT dostały się spółki z bardzo niskimi wyniki, co rodzi zastrzeżenia do procesu doboru spółek do przedmiotowego indeksu.
Abstract	This study is a summary of the research related to the ESG analysis of companies included in the RESPECT Index. The aim of the article is to make the comparative assessment of information obtained from two databases: ASSET4 ESG and Thomson Reuters Eikon and on the basis of this information make an analysis of the ESG results of companies from the RESPECT Index. The analysis is intended to answer the question whether the companies in the index are really those who fulfill at the highest level the requirements in the area of environment, social and corporate governance. The results of the research presented in this paper show some divergences in ESG results obtained by companies. The ESG results from the ASSET4 ESG database are more favorable for the companies analyzed. It should be emphasized that the qualification of a given company into the index of socially responsible companies should not raise any doubts. Meanwhile, in spite of the differences in the ESG results between the analyzed databases, it turned out that to the X edition of the RESPECT Index have been qualified companies with very low ESG results, which raises objections to the process of selecting companies to the index
Cytowanie	Sikacz H., Wołczek P. (2017) Analiza ESG spółek z indeksu RESPECT – podsumowanie badań.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 18(67): 170-180
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Pełny tekst	PEFIM_2017_n67_s170.pdf

Autor	Hanna Sikacz, Przemysław Wołczek
Tytuł	Analiza ESG spółek z indeksu RESPECT na podstawie bazy ASSET4 ESG
Title	ESG ANALYSIS OF COMPANIES INCLUDED IN THE RESPECT INDEX BASED ON ASSET4 ESG DATABASE
Słowa kluczowe	czynniki ESG, RESPECT Index, ASSET4 ESG, bazy danych ESG
Key words	ESG factors, RESPECT Index, ASSET4 ESG, ESG databases
Abstrakt	Niniejsze opracowanie dotyczy analizy danych niefinansowych związanych z kwestiami ochrony środowiska, odpowiedzialności społecznej i ładu organizacyjnego zwanych danymi ESG (ang. Environmental, Social, Governance). Przedmiotem analizy są spółki wchodzące w skład indeksu RESPECT, co sugeruje, że ich wyniki ESG powinny być wysokie z racji przynależności do tego indeksu. Celem opracowania jest zatem zweryfikowanie poglądu dotyczącego wysokich wyników ESG spółek z indeksu RESPECT. Do analizy wykorzystano dane z bazy ASSET4 ESG firmowanej przez Thomson Reuters, jednego z głównych światowych dostawców informacji, zarówno dla przedsiębiorstw, specjalistów, jak i naukowców. Zaprezentowana analiza wyników ESG uzyskanych przez spółki wchodzące w skład indeksu RESPECT wskazuje na duże różnice w wynikach między danymi podmiotami, mimo że po spółkach mających spełniać najwyższe standardy związane z odpowiedzialnością można było spodziewać się mniejszych różnic i lepszych rezultatów.
Abstract	This study is concerned with the analysis of non-financial data related to environmental issues, social responsibility and corporate governance, called ESG data (Environmental, Social, Governance). The companies from the RESPECT Index are the subject of analysis. This suggesting that their ESG results should be high due to their affiliation to the mentioned index. Therefore the purpose of this paper is to verify the view on the high ESG results the companies from the RESPECT Index. To make analysis the data from the ASSET4 ESG database were used. This database is owned by Thomson Reuters, one of the world's major information providers, both for businesses, professionals, and researchers. The analysis of the ESG results obtained by the companies from the RESPECT Index shows that there are big differences in results between the entities, although from the companies, which should meet the highest standards of responsibility, we could expect smaller differences and better results.
Cytowanie	Sikacz H., Wołczek P. (2017) Analiza ESG spółek z indeksu RESPECT na podstawie bazy ASSET4 ESG.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 18(67): 158-169
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Pełny tekst	PEFIM_2017_n67_s158.pdf

Autor	Piotr Pietrzak
Tytuł	Lojalność klientów indywidualnych wobec banku komercyjnego
Title	The loyalty of individual customers of commercial bank
Słowa kluczowe	bankowość, marketing relacyjny, klient, lojalność.
Key words	banking, relationship marketing, customer, loyalty
Abstrakt	Niestabilność otoczenia, w którym funkcjonują banki komercyjne oraz głębokie przeobrażenia zachodzące wewnątrz nich sprawiają, że przewartościowaniu ulegają zasady ich działania. Z instytucji chronionych wieloma przywilejami, banki komercyjne stały się podmiotami muszącymi sprostać presji nasilającej się konkurencji. Tym samym, temat lojalności klientów nabiera coraz większego znaczenia w strategiach marketingowych banków komercyjnych. Celem niniejszego artykułu uczyniono określenie stopnia lojalności klientów banku na przykładzie wybranego oddziału wareckiego banku komercyjnego „X””. W badaniach wykorzystano standardowy i „wzmocniony” wskaźnik lojalności. Analiza statystyczna obejmowała nieparametryczny test chi kwadrat (χ2).
Abstract	The instability of commercial banks’ environment and deep transformations which take place inside them are making redefinition of principles of their acting. From protected institutions with many privileges, commercial banks became entities which must meet the pressure of increasing competition not only from the cooperative banks, but also from other financial institutions and entities outside the banking sector. Thus, customer loyalty is becoming increasingly important in commercial bank marketing strategies. The purpose of this article was to determine the degree of loyalty of individual customers of branch of commercial bank “X” in Warka. Loyalty indicator and enhanced loyalty indicator were used for the assessment of loyalty level. Statistical analysis comprised non parametric chi-square test (χ2).
Cytowanie	Pietrzak P. (2017) Lojalność klientów indywidualnych wobec banku komercyjnego.Zarządzanie Finansami i Rachunkowość, nr 3: 79-88
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Pełny tekst	ZFIR_2017_n3_s79.pdf

Autor	Ewa Jaska, Agnieszka Werenowska
Tytuł	Narzędzia public relations wykorzystywane w kreowaniu wizerunku organizacji pozarządowej
Title	Public relations instruments in creating an image of the non-governmental organizations
Słowa kluczowe	organizacja pozarządowa, public relations, Polska Akcja Humanitarna, wizerunek
Key words	non-governmental organizations, public relations, Polish Humanitarian Organization, image
Abstrakt	Komunikacja społeczna, w tym działania z obszaru public relations (PR), odgrywa istotną rolę w funkcjonowaniu każdej organizacji, także pozarządowej. Poprzez wchodzenie w interakcje wpływa się na kształtowanie określonych postaw w społeczeństwie oraz postrzeganie organizacji. Celem opracowania jest przedstawienie narzędzi PR wykorzystywanych przez organizacje pozarządowe w kontaktach z otoczeniem. W czerwcu 2015 roku przeprowadzono badanie ankietowe (141 osób), aby zdefiniować instrumentarium PR stosowane przez organizacje pozarządowe i określić znajomość wizerunku wybranej organizacji pozarządowej, tj. Polskiej Akcji Humanitarnej (PAH). W artykule zaprezentowano narzędzia PR wykorzystywane przez PAH w procesie kreowania wizerunku. Specyfika organizacji pozarządowej determinuje wybór narzędzi kreacji wizerunku. Spośród wielu dostępnych instrumentów, zarówno w kategorii tradycyjnych, jak i nowoczesnych, najistotniejszymi z perspektywy kształtowania wizerunku wewnętrznego były rozmowy bezpośrednie i szkolenia. Dla budowania zewnętrznego wizerunku największe znaczenie miała strona internetowa oraz organizowane wydarzenia.
Abstract	Social communication, including activities in the area of public relations (PR), plays an important role in the functioning of any organization, including non-governmental one. By interacting, it influences the development of certain attitudes in society and the perception of the organization. The aim of the study is to present PR tools used by the non-governmental organizations in dealing with the environment for building the image. In June 2015 a survey was carried out (141 people) to define the effectiveness of PR instruments used by the nongovernmental organizations and knowledge of the image of the selected non-governmental organization, i.e. the Polish Humanitarian Organization (PHO). The article presents the PR tools used by the PHO in the process of creating an image. The specificity of the non-governmental organizations determines the choice of image creation tools. Out of many available instruments, both in traditional and modern terms, personal interviews and training were the most important in terms of shaping the image. For building the external image the most important were website and organized events.
Cytowanie	Jaska E., Werenowska A. (2017) Narzędzia public relations wykorzystywane w kreowaniu wizerunku organizacji pozarządowej.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 118: 81-93
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Pełny tekst	EIOGZ_2017_n118_s81.pdf