61. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2018 |
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Strzębicki D. Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego
Autor | Dariusz Strzębicki |
Tytuł | Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego |
Title | THE ROLE OF FACEBOOK POSTS IN MARKETING COMMUNICATION OF FOOD INDUSTRY ENTERPRISES |
Słowa kluczowe | portale społecznościowe, Facebook, posty, komunikacja marketingowa, spółdzielnie mleczarskie. |
Key words | social networks, Facebook, posts, marketing communication, dairy cooperatives. |
Abstrakt | Celem artykułu było określenie aktywności przedsiębiorstw przemysłu spożywczego w zakresie zamieszczania postów na stronach facebookowych. Analizie treści poddano pięć stron facebookowych polskich spółdzielni mleczarskich. Strony facebookowe różniły się od siebie pod względem częstości publikacji postów, ich zróżnicowania tematycznego oraz zaangażowania konsumentów w postaci liczby „polubień”, komentarzy i udostępnień. Główną funkcją publikowanych postów była reklama produktów oraz promocja określonych wzorców konsumpcji związanych z oferowanymi produktami. Spółdzielnie mleczarskie poprzez posty dzieliły się chętnie z konsumentami swą wiedzą ekspercką w zakresie przygotowywania posiłków. |
Abstract | The purpose of the article was to determine the activity of food industry enterprises in the area of posting on Facebook pages. Five fanpages of Polish dairy cooperatives were analyzed. Fanpages differed from each other in terms of the frequency of posting, their thematic diversity and consumer engagement in the form of a number of "likes", comments and sharing. The main function of published posts was to advertise products and promote specific consumption patterns related to the products offered. In their posts, dairy co-operatives shared their expert knowledge with consumers in the field of meal preparation. |
Cytowanie | Strzębicki D. (2018) Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 262-271 |
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Pełny tekst | PEFIM_2018_n68_s262.pdf |
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62. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2018 |
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Davydenko N., Wasilewska N. FINANCIAL MANAGEMENT MODELING FOR ENTERPRISES
Autor | Nadiia Davydenko, Natalia Wasilewska |
Tytuł | FINANCIAL MANAGEMENT MODELING FOR ENTERPRISES |
Title | |
Słowa kluczowe | financial modeling, financial resources, liquidity coefficients, financial sustainability, scenario modeling, power, logarithmic and polynomial trends |
Key words | |
Abstrakt | The purpose of the study was to model the financial management processes of enterprises to ensure the qualitative and complete forecasting of enterprise development. The analysis of the strategic matrix of interconnections through the use of power, logarithmic and polynomial trends during the determination of the tightness of the connection between the financial resources’ volumes and the coefficients of liquidity and financial sustainability at the enterprise was carried out. It is established that effective organization of scenario activity as an element of strategic planning is one of the main factors that will allow improving the system of financial management at the enterprise. |
Abstract | |
Cytowanie | Davydenko N., Wasilewska N. (2018) FINANCIAL MANAGEMENT MODELING FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 272-285 |
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Pełny tekst | PEFIM_2018_n68_s272.pdf |
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63. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Bilyk T., Ivanyshyn V., Kucher O. MARKETING STRATEGY FORMATION FOR THE DEVELOPMENT OF ORGANIC PRODUCTION IN THE UKRAINE
Autor | Tetyana Bilyk, Volodymyr Ivanyshyn, Oleg Kucher |
Tytuł | MARKETING STRATEGY FORMATION FOR THE DEVELOPMENT OF ORGANIC PRODUCTION IN THE UKRAINE |
Title | |
Słowa kluczowe | marketing strategies, organic production, organic product sales, government support |
Key words | |
Abstrakt | The article examines the state and prospects of organic production by agricultural enterprises in the Ukraine. Existing natural, climatic and soil potential for the production of organic agricultural products as well as their export and consumption in the domestic market are characterized. It was noted that the development of organic production is one of the main priorities of the agrarian sector of the Ukrainian economy. State support for the development of this type of production is being implemented, as reflected in ‘3 + 5’ as a strategy for the development of the agrarian sector of the economy for the period until 2020. Attention is drawn to the instability of the environment, insufficient development of demand and limitations of financial resources, which hinder the realization of Ukraine’s potential in this segment of the agrarian sector. The conclusion on the necessity of applying marketing strategies for promoting and marketing organic products on domestic and foreign markets is drawn. The model of forming a marketing strategy of organic production development in the Ukraine is offered. |
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Cytowanie | Bilyk T., Ivanyshyn V., Kucher O. |
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Pełny tekst | ESARE_2018_n1_s34.pdf |
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64. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Voloshchuk K., Voloshchuk Y., Voloshchuk V. INNOVATIVE DEVELOPMENT OF UKRAINE
Autor | Kateryna Voloshchuk, Yuliia Voloshchuk, Vitaliy Voloshchuk |
Tytuł | INNOVATIVE DEVELOPMENT OF UKRAINE |
Title | |
Słowa kluczowe | innovation, innovative development, strategy, digital economy |
Key words | |
Abstrakt | It is determined that in economic science there is no single approach to the interpretation of the concept of ‘innovation’. It is suggested that taking into account the radical changes that are in the world economy today it is necessary to use the extended concept of innovation, which should be understood as the results of the development transformation, research, ideas and their combination into a radically new or improved technological, economic, social solution, the results of which can be applied in practice. The main indicators that determine the level of innovation development of a country or region and provide an opportunity to determine the impact on economic development are covered. The place of Ukraine in such ratings according to indicators of innovative development in 2017, 2018 and problems that cause their low level are defined. The improvement directions of the innovative development level of the country are defined and the real steps taken by the government of the country to correct the negative trends through the introduction of digital transformation of the country’s economy, the transition from raw material to high-tech production and the basis of innovative IT technologies and communications are shown. |
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Cytowanie | Voloshchuk K., Voloshchuk Y., Voloshchuk V. |
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Pełny tekst | ESARE_2018_n1_s62.pdf |
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65. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Mandych O., Mykytas A., Prokopchuk L. THE ECONOMIC ASPECTS OF SOLAR ENERGY PRODUCTION BY HOUSEHOLDS IN UKRAINE
Autor | Oleksandra Mandych, Arkadii Mykytas, Liliia Prokopchuk |
Tytuł | THE ECONOMIC ASPECTS OF SOLAR ENERGY PRODUCTION BY HOUSEHOLDS IN UKRAINE |
Title | |
Słowa kluczowe | solar power, electricity, household electric energy, solar panels, bioeconomics |
Key words | |
Abstrakt | In recent decades considerable attention has been paid to alternative and renewable energy. Among the alternative sources, the sun’s energy is most appealing. Therefore, the development of solar energy, in the long run, is one of the top priorities. In practice, there are numerous barriers to the growth of the solar energy market. First of all, economic: fairly high prices for solar systems and payback period; the absence of working capital from manufacturing enterprises, the absence of specific mechanisms for stimulating production in the form of subsidies, tax exemptions, preferential tariff policies, etc. Therefore, research into the development of solar energy, as a real tool for a comprehensive solution to economic and environmental problems, is becoming increasingly relevant. The paper considers the energy policy of the use of renewable energy sources in rural areas. The theoretically feasible and technically achievable potential of solar energy in the territory of Ukraine was characterized. It was noted that the sun is the most affordable supplier of energy on earth today. The use of solar radiation is expedient for the development of thermal and electric energy and is possible throughout the territory of Ukraine. The dynamics of the commissioning of solar power plants by private households was analysed. The attention is focused on the application of the ‘green’ tariff, which stimulates the increase in the number of solar projects implemented in households. A financial model of private households of choosing a solar power plant option was proposed. The problems were identified and the possibilities of using solar energy for ensuring energy independence of households and profit generation were assessed. The forecast for the development of solar energy of the period up to 2020 was made. |
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Cytowanie | Mandych O., Mykytas A., Prokopchuk L. |
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Pełny tekst | ESARE_2018_n1_s231.pdf |
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66. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Klapkiv Y., Kostetskyi Y., Putsenteilo P. MODERN CHALLENGES OF AGRARIAN BUSINESS IN UKRAINE ON THE WAY TO EUROPE
Autor | Yuriy Klapkiv, Yaroslav Kostetskyi, Petro Putsenteilo |
Tytuł | MODERN CHALLENGES OF AGRARIAN BUSINESS IN UKRAINE ON THE WAY TO EUROPE |
Title | |
Słowa kluczowe | agrarian sector, agro-industrial complex, agricultural enterprises, institutional structures, EU, economic policy, export |
Key words | |
Abstrakt | It is established that the Ukrainian agrarian sector in recent years suffered quite serious reformational impacts on the institutional environment of the functioning of economic actors, in particular the influence of regulators on the transformation of agricultural development. It is substantiated that under institutional transformations it is appropriate to understand the changes that occur as part of the creation of new rules of conduct of participants, containing a specific mechanism for ensuring compliance with these rules, as well as improving organizational and economic regulators within the existing set of rules for all participants It is determined that the institutional system is a structured set of interrelated informal rules that determine, on the one hand, a system of incentives for increasing the efficiency of interaction between subjects of the agrarian economy, and, on the other hand, restricts the activities of economic agents, which create a certain framework for implementation their target functions in accordance with the law and public interests. |
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Cytowanie | Klapkiv Y., Kostetskyi Y., Putsenteilo P. |
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Pełny tekst | ESARE_2018_n1_s250.pdf |
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67. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Bobola A., Kulykovets O., Ozimek I., Szlachciuk J. INTELLECTUAL PROPERTY PROTECTION TOOLS IN THE ACTIVITIES OF INNOVATIVE GASTRONOMIC ENTERPRISES OF THE MAZOWIECKIE VOIVODESHIP
Autor | Agnieszka Bobola, Olena Kulykovets, Irena Ozimek, Julita Szlachciuk |
Tytuł | INTELLECTUAL PROPERTY PROTECTION TOOLS IN THE ACTIVITIES OF INNOVATIVE GASTRONOMIC ENTERPRISES OF THE MAZOWIECKIE VOIVODESHIP |
Title | |
Słowa kluczowe | intellectual property, intellectual property protection tools, innovations, catering company |
Key words | |
Abstrakt | The aim of the article is to evaluate the use of intellectual property protection tools to secure innovations in catering companies. The first part of the work presents the analysis of selected scientific publications that characterize innovations and tools for intellectual property protection. The second part of the article presents the results of qualitative research, which was obtained from 50 individual in-depth interviews conducted among representatives of gastronomic companies from Mazovian Voivodeship. The research was conducted between April and July 2017. The analysis of the collected research material indicates that catering companies have the potential to create innovations that could be protected by intellectual property tools. Unfortunately the scale of practical use of this tool is small. |
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Cytowanie | Bobola A., Kulykovets O., Ozimek I., Szlachciuk J. |
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Pełny tekst | ESARE_2018_n1_s281.pdf |
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68. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Babytska O., Prykhodko T., Shust O., Zabolotnyy S. ENVIRONMENTAL POLICY IMPLEMENTATION BASED ON INNOVATIVE COMPONENT – EXPERIENCE OF UKRAINE
Autor | Olha Babytska, Tamara Prykhodko, Olena Shust, Serhiy Zabolotnyy |
Tytuł | ENVIRONMENTAL POLICY IMPLEMENTATION BASED ON INNOVATIVE COMPONENT – EXPERIENCE OF UKRAINE |
Title | |
Słowa kluczowe | environmental policy, sustainability, innovation, effect |
Key words | |
Abstrakt | The article presents the principles of environmental policy implementation in Ukraine and its social, economic and ecological impact in accordance with objectives of the Environmental Strategy of Ukraine for 2020. It is stated that activities of industrial enterprises lead to the most significant negative influence on the environment. The relation between environmental policy and atmospheric air emissions is determined using regression analysis. It is also proved that innovations can be viewed as a driver for realization of environmental policy. Measures for the environmental policy improvement in Ukraine refer to state and local control and imply a set of innovative actions in industrial production. |
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Cytowanie | Babytska O., Prykhodko T., Shust O., Zabolotnyy S. |
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Pełny tekst | ESARE_2018_n1_s287.pdf |
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69. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Fugelo P., Savitska S. ECONOMIC EVALUATION OF INVESTMENT ACTIVITY OF AGRICULTURAL ENTERPRISES IN THE UKRAINE
Autor | Pavlina Fugelo, Svitlana Savitska |
Tytuł | ECONOMIC EVALUATION OF INVESTMENT ACTIVITY OF AGRICULTURAL ENTERPRISES IN THE UKRAINE |
Title | |
Słowa kluczowe | investment, investment activity, agricultural enterprises |
Key words | |
Abstrakt | The article specifies that intensive development of the economy can be achieved by attracting and effectively using investment resources. Based on the indicator of the level of investment sufficiency, it was established that, in the period under review, the level of investment adequacy in the country is less than the established ‘threshold’ value, which indicates a shortage of investment funds. The study analysed the dynamics of investment attraction in agriculture. It was found that the main source of financing for investment is own funds of enterprises and organizations. However, they are too insufficient to ensure the intensive development of the economy. An analysis of growth dynamics of the total volume of investment in agricultural enterprises per 100 ha of agricultural land and their financial provision was carried out. Research showed that the increase in the value of fixed assets is more intensive than the increase in the inflow of investment in fixed assets, which indicates additional sources of growth in the value of fixed assets. It was noted that the potential sources of investment resources should be the funds of foreign investors, which currently stand at an extremely low growth level. A number of negative factors influencing the process of attracting foreign direct investment were identified. The main current requirements of the Ukraine in the process of integration into the world economic space, is the formation of a mechanism of investment activity, an important component of which is the mechanism of investment provision. |
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Cytowanie | Fugelo P., Savitska S. |
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Pełny tekst | ESARE_2018_n1_s303.pdf |
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70. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Popovych A. CROSS BORDER LISTING AS MEANS OF AGRICULTURAL ENTERPRISE FINANCING
Autor | Andriy Popovych |
Tytuł | CROSS BORDER LISTING AS MEANS OF AGRICULTURAL ENTERPRISE FINANCING |
Title | |
Słowa kluczowe | agriculture holding, international IPO, ARIMA model |
Key words | |
Abstrakt | The international shares placement via IPO on the WSE by several Ukrainian companies, mainly from the sector of agricultural production and processing, makes an appealing case of relatively quick and inexpensive access to foreign borrowing markets. The WIG Ukraine index shows optimistic start, period of positive gains, dramatic fall at one point and significant volatility afterwards due to both the political and macroeconomic upheavals in the home country as well as internal problems of emitents. The comparison with other indexes of WSE and other exchanges reasonably suggests that the latter reason was the main cause of the deterioration of the indicator. The investigation on the parameters of the regression model that describe time series of WIG-Ukraine index with the help of the ARIMA model reveals that short-time predictions dominate investors decisions. |
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Cytowanie | Popovych A. |
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Pełny tekst | ESARE_2018_n1_s309.pdf |
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71. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Kharchenko V., Kharchenko H. MODELLING OF INVESTMENT SUPPORT OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES
Autor | Volodymyr Kharchenko, Hanna Kharchenko |
Tytuł | MODELLING OF INVESTMENT SUPPORT OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES |
Title | |
Słowa kluczowe | modelling, investment support, capital investment, resource potential, agricultural enterprise |
Key words | |
Abstrakt | In the study the features and dynamics of investment support of Ukrainian agricultural enterprises are investigated. It concerns estimated investment in fixed assets of Ukrainian agrarian enterprises by sources of financing. It is proved that investment support is the most important prerequisite for the effective functioning and development of agricultural enterprises, as it contributes to an increase in resource potential, thus increasing industry efficiency, strengthening the country’s food security, creating preconditions for the development of the social sphere and increasing soil fertility. The main problems of enticing investments in the agrarian sphere are considered. Integral indicators of ensuring and efficiency of the use of resources in agricultural production is calculated. Modelling of investment support for the use of resource potential of agricultural enterprises is carried out. The optimal directions of increase of investment support of use of resource potential of Ukrainian agricultural enterprises are offered. |
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Cytowanie | Kharchenko V., Kharchenko H. |
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Pełny tekst | ESARE_2018_n1_s321.pdf |
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72. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Nowacki R. USE OF ICT SERVICES AT FOOD PROCESSING ENTERPRISES AND THE INFORMATION SOCIETY DEVELOPMENT
Autor | Robert Nowacki |
Tytuł | USE OF ICT SERVICES AT FOOD PROCESSING ENTERPRISES AND THE INFORMATION SOCIETY DEVELOPMENT |
Title | |
Słowa kluczowe | food processing, ICT, ICT services, information society |
Key words | |
Abstrakt | The aim of the article is to analyse the scale of use and to assess the services related to modern information and communication technologies at food processing enterprises and to identify the dependencies between the obtained indices and the features characterising the entities surveyed. The grounds for considerations are findings of the surveys with 201 managers of enterprises of this sector, differentiated in terms of size. The analysis comprised the three areas of ICT services: telecommunications services, services related to software and consultancy in the IT area, and information-related services. The results indicate a wide scope of the use of ICT services – telecommunication services are used by all the entities surveyed, those related to software and consultancy – by three quarters, while information-related services – by almost 60%. In case of all entities there are noted growing outlays on their application, justified, on the one side, by the demand, and, on the other side, by high appraisals of their quality and up-to-datedness (more than 70% of indications) as well as their impact on competitiveness of the entities using them (percentages at the level of more than 60%). It must be said that there occur quite big differences in the indices obtained, due to the features of the enterprises in question. Most often statistically significant dependencies appear in case of information-related services – they are determined by the size of enterprises and the origin of their capital. In case of the services related to software and IT consultancy, the said dependencies also concern the enterprises’ size and, additionally, the range of their activities. Definitely most seldom the statistically significant dependencies occur in case of telecommunication services. |
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Cytowanie | Nowacki R. |
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Pełny tekst | ESARE_2018_n2_s51.pdf |
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73. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Kossowska K., Kozak S. CHANGES IN THE LEVEL OF TECHNICAL AND SCALE EFFICIENCY OF THE FOOD SECTOR ENTERPRISES IN POLAND IN THE YEARS 2006–2016
Autor | Karolina Kossowska, Sylwester Kozak |
Tytuł | CHANGES IN THE LEVEL OF TECHNICAL AND SCALE EFFICIENCY OF THE FOOD SECTOR ENTERPRISES IN POLAND IN THE YEARS 2006–2016 |
Title | |
Słowa kluczowe | technical efficiency, DEA method, food sector |
Key words | |
Abstrakt | This article empirically analyses evaluation of efficiency of Polish food producers. Technical and scale efficiency indices are measured using the non-parametric DEA method. The study is based on the annual financial reports of 51 sugar and confectionery producers operating in 2006–2016. The research revealed that technical efficiency of enterprises ranged from 82 to 93%, with the highest levels in periods of considerable increasing macroeconomic conditions in periods of 2006–2007 and 2013–2016. Most of companies characterised with the high efficiency and increasing return to scale. Throughout the entire period companies characterized with high scale efficiency at the interval of 87–93%. |
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Cytowanie | Kossowska K., Kozak S. |
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Pełny tekst | ESARE_2018_n2_s174.pdf |
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74. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Bentkowska K. THE ROLE OF SOCIAL CAPITAL AND TRUST IN CONTRACTING
Autor | Katarzyna Bentkowska |
Tytuł | THE ROLE OF SOCIAL CAPITAL AND TRUST IN CONTRACTING |
Title | |
Słowa kluczowe | informal institutions, social capital, incomplete contracts |
Key words | |
Abstrakt | The aim of the study is to analyse how the social capital in Poland affects contracting. It’s role is significant as the contracts concluded on the market are incomplete, i.e. they do not regulate all the issues explicitly. The effects of contractual incompleteness can be mitigated by the high level of trust and well-developed social capital. However, the research results show that the level of trust in Poland has been low for years and that social capital remains underdeveloped. It prevents the social capital to fulfil its role as a factor supporting the conclusion of contracts properly. This results in a real loss for enterprises, as part of the transactions is not conducted. |
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Cytowanie | Bentkowska K. |
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Pełny tekst | ESARE_2018_n2_s267.pdf |
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75. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Dziura B., Ślusarczyk B. SOCIAL CAPITAL AS A STIMULANT FOR THE DEVELOPMENT OF ENTERPRISES IN THE PODKARPACKIE PROVINCE
Autor | Bernadetta Dziura, Bogusław Ślusarczyk |
Tytuł | SOCIAL CAPITAL AS A STIMULANT FOR THE DEVELOPMENT OF ENTERPRISES IN THE PODKARPACKIE PROVINCE |
Title | |
Słowa kluczowe | social capital, intellectual capital, enterprise, development |
Key words | |
Abstrakt | Social capital is one of the essential elements of an enterprise’s development. Enterprises with a high level of social capital, due to the smooth flow of information, are predisposed to achieve higher innovation, gaining an advantage over competitors (Przybysz, 2011). The social capital affects the creation of the unique value of an enterprise, mainly through the structures of the connections network, social and cultural norms as well as trust (Dziura, 2016). Nowadays, it is analysed at various levels and in varying degrees, also in relation to territorial systems, including the provincial level. The present paper is an attempt to analyse and describe the impact of social capital on development of selected enterprises in the Podkarpackie province. Authors of the article, due to the conducted surveys, application of statistical methods and analysis of financial reports, aim at presenting the effects of investing in social capital. |
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Cytowanie | Dziura B., Ślusarczyk B. |
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Pełny tekst | ESARE_2018_n2_s326.pdf |
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76. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Rokicki T. THE ORGANISATION OF TRANSPORT IN THE AGRIBUSINESS SECTOR IN THE RESEARCH OF THE FACULTY OF ECONOMIC SCIENCES OF WULS-SGGW IN THE 21ST CENTURY
Autor | Tomasz Rokicki |
Tytuł | THE ORGANISATION OF TRANSPORT IN THE AGRIBUSINESS SECTOR IN THE RESEARCH OF THE FACULTY OF ECONOMIC SCIENCES OF WULS-SGGW IN THE 21ST CENTURY |
Title | |
Słowa kluczowe | transport cost, agribusiness, food processing, own and external transport |
Key words | |
Abstrakt | Transport is a very important branch of the economy. It was quite well recognized in the case of industry services, however, there have been few studies on transport services provided in the agribusiness sector. This gap was filled by employees of the Faculty of Economic Sciences at WULS-SGGW. The subjects of interest were entities dealing in food processing. The study reviewed research and publications of the Faculty’s employees that were created in the 21st century. The majority of enterprises did not have a separate department dealing with transport. Apart from own transportation, small and micro enterprises also combined their own and external transport means. Forwarding services were used to a small extent in the shipping process organisation. The results of the research at WULS-SGGW and other studies were quite similar. |
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Cytowanie | Rokicki T. |
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Pełny tekst | ESARE_2018_n2_s347.pdf |
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77. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Klepacki B. THE ROLE OF LOGISTIC FOR POLISH ECONOMY DEVELOPMENT
Autor | Bogdan Klepacki |
Tytuł | THE ROLE OF LOGISTIC FOR POLISH ECONOMY DEVELOPMENT |
Title | |
Słowa kluczowe | logistics, transport infrastructure, storage, Logistic Performance Index (LPI) |
Key words | |
Abstrakt | One of the most important sectors currently determining the economic situation of countries, regions, including rural areas and enterprises is logistics. The study presents the directions of the impact of logistics on the economy and changes in equipping Poland with more important elements of the logistics infrastructure, namely transport and storage infrastructure. The place of the logistics sector in the national economy was presented, measured by the share of transport, storage, information and communication, against the background of industry, trade and construction, in the creation of the Net Domestic Product. The logistic competitive position of Poland against the background of neighbouring countries was also determined. It was found that it is high, and logistics can be an important factor in the development of the country. The development of logistics at the Faculty of Economic Sciences at SGGW was also presented. |
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Cytowanie | Klepacki B. |
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Pełny tekst | ESARE_2018_n2_s353.pdf |
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78. |
Annals of Marketing Management and Economics, 2018 |
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Leśniewski M., Pacholarz W. SYNERGY AND DIVERSITY OF THE RESOURCES OF AN ENTERPRISE. KNOWLEDGE MANAGER – MODEL APPROACH
Autor | Michał Leśniewski, Wioletta Pacholarz |
Tytuł | SYNERGY AND DIVERSITY OF THE RESOURCES OF AN ENTERPRISE. KNOWLEDGE MANAGER – MODEL APPROACH |
Title | |
Słowa kluczowe | manager knowledge, diversity enterprise resource, business management |
Key words | |
Abstrakt | One of the fundamental problems relating to the management of the company is the manager and its employees’ as the human resource of the organisation. Managers with their staff and particularly positive relationship between them are able to build constructive foundation of the future undertakings. The aim of the white paper is to provide a fault energy and diversity of companies with the presentation of his concept of manager’s model knowledge. In the development of the adopted research hypotheses formulated as follows: First hypothesis research area: knowledge manager is a wizard synergetic and diversity of companies, second hypothesis research area: meteoric manager is provided through knowledge and be able to use this knowledge, Third research hypothesis: manager knowledge can be reflected in the form of a concept of material and the concept of an intangible asset. The development of a conceptual design and is based on the method of interpretation literature |
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Cytowanie | Leśniewski M., Pacholarz W. |
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Pełny tekst | AMME_2018_n1_s35.pdf |
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79. |
Annals of Marketing Management and Economics, 2018 |
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Roth A., Zawadzki T. INSTAGRAM AS A TOOL FOR PROMOTING SUPERFOOD PRODUCTS
Autor | Anna Roth, Tomasz Zawadzki |
Tytuł | INSTAGRAM AS A TOOL FOR PROMOTING SUPERFOOD PRODUCTS |
Title | |
Słowa kluczowe | superfood, instagram, online communication, social selling |
Key words | |
Abstrakt | Social media, Instagram included, are more and more often used by enterprises to promote their own products. Year by year there has been an increase in the rate of the use of the analysed channels of marketing, which seem to be one of the most basic forms of spreading information about their products for enterprises active in the field of superfood products. Superfoods are products containing elements characterised by a wealth of nutritional values, e.g. chia seeds or goji berries. The article presents a short characteristic of social media and defines the eponymous superfood category. The research section of the publication analyses the Instagram activity of three Polish producers of food containing superfood elements, namely Chias – a snack producer, ZmianyZmiany – a producer of plant bars, and PowerWaters – a producer of water with caffeine. The current state of affairs with respect to Instagram profiles of the three discussed brands are studied comprehensively and several applicable recommendations are presented. The research also touches upon the issue of improving customer engagement levels as well as the issue of barter exchange as a way to increase sales and brand awareness in the virtual world. |
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Cytowanie | Roth A., Zawadzki T. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s101.pdf |
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Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, 2018 |
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Zielińska A. Finansowe skutki wypadków przy pracy
Autor | Anetta Zielińska |
Tytuł | Finansowe skutki wypadków przy pracy |
Title | FINANCIAL EFFECTS OF ACCIDENTS AT WORKS |
Słowa kluczowe | sektor, przemysł spożywczy, wydatki, uwarunkowania ekonomiczne, wypadki przy pracy, prewencja |
Key words | sector, food industry, expenses, economic conditioning, work accidents, prevention |
Abstrakt | Artykuł opisuje ekonomiczne uwarunkowania prewencji i wypadków przy pracy. Badaniem zostały objęte duże przedsiębiorstwa przemysłu spożywczego na terenie województwa łódzkiego. W pracy ustalono model regresji prostoliniowej między rozpatrywanymi zmiennymi i dokonano oceny statystycznej skonstruowanego modelu. Z przeprowadzonych badań wynika, że koszty BHP ponoszone przez przedsiębiorstwa sektora spożywczego, mimo że wzrastały, były ogólnie niewystarczające i ponoszone zbyt późno. |
Abstract | The paper describes the economic conditions of prevention and occupational accidents. The study covers large enterprises of the food industry in the Lodz region. The straight line regression model between the considered variables was developed and statistically evaluated.. It can be concluded that the health and safety costs incurred by enterprises in the food sector, although they grow, are generally insufficient and incurred too late. |
Cytowanie | Zielińska A. (2018) Finansowe skutki wypadków przy pracy .Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 105, z. 1: 101-110 |
HTML | wersja html |
Pełny tekst | RNR_2018_n1_s101.pdf |
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