| 1381. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2015 |
|
Kubik R. Regionalne zróżnicowanie efektywności ekonomicznej gospodarstw towarowych specjalizujących się w uprawach ogrodniczych
| Autor | Renata Kubik |
| Tytuł | Regionalne zróżnicowanie efektywności ekonomicznej gospodarstw towarowych specjalizujących się w uprawach ogrodniczych |
| Title | Regional differentiation of the economic efficiency of horticultural commercial farms |
| Słowa kluczowe | |
| Key words | |
| Abstrakt | |
| Abstract | To analyze the effectiveness of farms a non-parametric method DEA and financial analysis was used. DEA allows to determine the effectiveness of objects based on multiple inputs and outputs. It does not require functional form of the frontier. The analysis covers commercial farms grouped into the type horticulture (FADN classification) and presented by region. To build the DEA input-orientated model, the following variables were used: output – total output crops and crop production (SE135), inputs – labour input (SE011), total specific costs (SE281), total farming overheads (SE336). To complete the analysis the financial indicators were calculated. The results indicate that the farms from region Mazowsze and Podlasie (795) were the most effective. |
| Cytowanie | Kubik R. (2015) Regionalne zróżnicowanie efektywności ekonomicznej gospodarstw towarowych specjalizujących się w uprawach ogrodniczych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 109: 133-142 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2015_n109_s133.pdf |
|
 |
| 1382. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2015 |
|
Kosędka I., Wysokiński M. Koncentracja produkcji i poziom wykształcenia a znajomość i przestrzeganie wybranych zasad bezpieczeństwa pracy w gospodarstwach mlecznych
| Autor | Izabela Kosędka, Marcin Wysokiński |
| Tytuł | Koncentracja produkcji i poziom wykształcenia a znajomość i przestrzeganie wybranych zasad bezpieczeństwa pracy w gospodarstwach mlecznych |
| Title | Concentration of production and the level of education relative to the knowledge and observance of safety rules in selected dairy farms |
| Słowa kluczowe | |
| Key words | |
| Abstrakt | |
| Abstract | The article concerns farmers’ knowledge and compliance of principles of safe and hygienic work in dairy farms. Surveyed objects were grouped by the level of farmer’s education and the number of cows in the herd. It has been shown that there is quite a significant correlation between the level of farmer’s education on one hand and their understanding and compliance with health and safety regulations on the other. |
| Cytowanie | Kosędka I., Wysokiński M. (2015) Koncentracja produkcji i poziom wykształcenia a znajomość i przestrzeganie wybranych zasad bezpieczeństwa pracy w gospodarstwach mlecznych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 109: 143-160 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2015_n109_s143.pdf |
|
 |
| 1383. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2015 |
|
Skłodowski I. Charakterystyka finansowa przedsiębiorstw hazardu – pomiar statystyczny
| Autor | Ireneusz Skłodowski |
| Tytuł | Charakterystyka finansowa przedsiębiorstw hazardu – pomiar statystyczny |
| Title | Factors affecting financial position of enterprises of gambling – statistical survey |
| Słowa kluczowe | |
| Key words | |
| Abstrakt | |
| Abstract | The purpose of the article was to present, basing on the measurement and statistical analysis, essential characteristics of the games and betting industry in Poland. Particular importance was given to the differences between games with low and high winnings, as well as revealing economic conditions having impact on the financial situation of enterprises of gambling. In the analyzed period 2006– –2008 there was a clear differentiation between the two groups of companies, i.e. with low and high winnings. Such categories as: gaming tax, current liquidity, liabilities, assets and rotating and equity seem to be significantly better in the group of companies offering high winnings. |
| Cytowanie | Skłodowski I. (2015) Charakterystyka finansowa przedsiębiorstw hazardu – pomiar statystyczny.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 109: 161-174 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2015_n109_s161.pdf |
|
 |
| 1384. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2015 |
|
Domańska K., Kijek T. Inwestycje w innowacje w przedsiębiorstwach spożywczych zlokalizowanych w województwie lubelskim
| Autor | Katarzyna Domańska, Tomasz Kijek |
| Tytuł | Inwestycje w innowacje w przedsiębiorstwach spożywczych zlokalizowanych w województwie lubelskim |
| Title | Investments in innovations: the case of food producers from the Lubelskie region |
| Słowa kluczowe | |
| Key words | |
| Abstrakt | |
| Abstract | Nowadays, innovations are the key driver of a firm’s development and sustainability. This paper identifies and examines the scale and type of investments in innovations in the sample of food producers from Lubelskie region. Moreover, the paper tries both to identify the drivers of the level of expenditures on innovations and to discover the direction of impact. According to the research results, 45.0% of the surveyed enterprises were engaged in innovation activities, while 37.5% of surveyed enterprises introduced innovations in the year 2011. The results of the study reveal that the propensity to introduce new products and operating outside the country stimulate the firms to invest in innovations. |
| Cytowanie | Domańska K., Kijek T. (2015) Inwestycje w innowacje w przedsiębiorstwach spożywczych zlokalizowanych w województwie lubelskim.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 109: 175-186 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2015_n109_s175.pdf |
|
 |
| 1385. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2015 |
|
Pizło W. Recenzja monografii pod redakcją Janiny Sawickiej „Rynek pracy na obszarach wiejskich Mazowsza – perspektywa gender”
| Autor | Wojciech Pizło |
| Tytuł | Recenzja monografii pod redakcją Janiny Sawickiej „Rynek pracy na obszarach wiejskich Mazowsza – perspektywa gender” |
| Title | |
| Słowa kluczowe | |
| Key words | |
| Abstrakt | |
| Abstract | |
| Cytowanie | Pizło W. (2015) Recenzja monografii pod redakcją Janiny Sawickiej „Rynek pracy na obszarach wiejskich Mazowsza – perspektywa gender”.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 109: 187-191 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2015_n109_s187.pdf |
|
 |
| 1386. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2015 |
|
Kil K. Poziom koncentracji a stabilność finansowa sektorów bankowych krajów Europy Środkowo- -Wschodniej
| Autor | Krzysztof Kil |
| Tytuł | Poziom koncentracji a stabilność finansowa sektorów bankowych krajów Europy Środkowo- -Wschodniej |
| Title | The level of concentration and the financial stability of the banking sectors in Central and Eastern Europe |
| Słowa kluczowe | koncentracja sektora bankowego, stabilność finansowa, kraje EŚW, HHI, Z-score |
| Key words | concentration of the banking sector, financial stability, CEE countries, HHI, Z-Score |
| Abstrakt | W artykule przeprowadzono analizę poziomu koncentracji i stabilności sektorów bankowych krajów Europy Środkowo-Wschodniej w latach 2000–2013 w podziale na subregiony – Europę Środkową, Europę Południowo-Wschodnią i Wspólnotę Niepodległych Państw. Przedstawiono przegląd wybranych dotychczasowych badań oraz dokonano oceny zależności między tymi zmiennymi w ujęciu czasowym i przestrzennym. Uzyskano statystycznie istotne współczynniki korelacji w przypadku sektorów bankowych Słowacji, Słowenii, Estonii, Bułgarii, Bośni i Hercegowiny, Łotwy, Rumunii, Chorwacji i Serbii, przy czym występowało zróżnicowanie zarówno co do kierunku, jak i siły zależności między koncentracją a stabilnością na tych rynkach. |
| Abstract | The paper analyzes the level of concentration and stability of the banking sectors in Central and Eastern Europe in the years 2000–2013. The states were divided into sub-regions – Central Europe, South–East Europe and the Commonwealth of Independent States. An overview of some current research and an assessment of the relationship between these variables in terms of time and area was presented. A statistically significant coefficients of correlation only for the banking sectors in Slovakia, Slovenia, Estonia, Bulgaria, Bosnia and Herzegovina, Latvia, Romania, Croatia and Serbia were achieved. The direction and strength of the dependence between concentration and stability in these markets was differentiated. |
| Cytowanie | Kil K. (2015) Poziom koncentracji a stabilność finansowa sektorów bankowych krajów Europy Środkowo- -Wschodniej.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 110: 5-17 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2015_n110_s5.pdf |
|
 |
| 1387. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2015 |
|
Kata R. Procesy integracji i konsolidacji spółdzielczego sektora bankowego w Polsce
| Autor | Ryszard Kata |
| Tytuł | Procesy integracji i konsolidacji spółdzielczego sektora bankowego w Polsce |
| Title | Processes of integration and consolidation of the cooperative banking sector in Poland |
| Słowa kluczowe | banki spółdzielcze, konsolidacja w sektorze bankowym, integracja sektora bankowego |
| Key words | cooperative banks, consolidation in the banking sector, the integration of the banking sector |
| Abstrakt | W opracowaniu dokonano analizy procesów konsolidacyjnych i integracyjnych w sektorze bankowości spółdzielczej w Polsce w latach 1993–2013. Określono także przesłanki determinujące konieczność dalszych przekształceń sektora oraz rolę, jaką w kształtowaniu nowego modelu organizacyjnego i biznesowego bankowości spółdzielczej w Polsce mogą odegrać procesy konsolidacji i integracji. |
| Abstract | The study identified the processes of consolidation and integration in the cooperative banking sector in Poland in 1993–2013. The conditions that determine the necessity of further transformation the sector were presented, as well as the role of consolidation and integration processes in the formation of a new organizational and business model of cooperative banking sector in Poland. |
| Cytowanie | Kata R. (2015) Procesy integracji i konsolidacji spółdzielczego sektora bankowego w Polsce.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 110: 19-32 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2015_n110_s19.pdf |
|
 |
| 1388. |
Annals of Marketing Management and Economics, 2015 |
|
Abutalibov R., Guliyev S. Factors affecting the consumer behaviours of Azerbaijani students
| Autor | Rasim Abutalibov, Seymur Guliyev |
| Tytuł | Factors affecting the consumer behaviours of Azerbaijani students |
| Title | |
| Słowa kluczowe | |
| Key words | customer, consumer behaviour, youth, organization, needs, Qafqaz University |
| Abstrakt | |
| Abstract | Changes in consumer purchasing behaviours have become important, especially to companies operating on a global scale, which must understand the unique cultural qualities of each country and influencing factors of work. Every human being has different physiological, and biological needs. Although social factors have more influence on consumer needs in some countries, there are others in which religious, cultural and economic factors influence consumer needs as well. Hence, if companies wish to succeed, they have to evaluate consumer behaviours effectively and efficiently. There are a number of factors– globalization, national, religious, and family relations, to name a few – working to influence modern youths in the Republic of Azerbaijan. For this paper, we conducted a survey among 81 students at Qafqaz University, a prominent Azerbaijani private university, in order to identify their purchasing power and the factors that influence their decision-making. |
| Cytowanie | Abutalibov R., Guliyev S. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n1_s5.pdf |
|
 |
| 1389. |
Annals of Marketing Management and Economics, 2015 |
|
Rembielak G. Insights into the choice and decision making to study at a selected British university in the example of Polish students at the university global fair in Poland
| Autor | Grażyna Rembielak |
| Tytuł | Insights into the choice and decision making to study at a selected British university in the example of Polish students at the university global fair in Poland |
| Title | |
| Słowa kluczowe | |
| Key words | Polish students, UK Higher Education, study motivation, push factors, pull factors |
| Abstrakt | |
| Abstract | The paper investigates what motivates Polish students to study in the UK. The research is based on Polish students who attended the University Global Fair in Warsaw, Poland in 2015, and were inclined to study at one British university in north-west England. The paper examines these students’ motivation for their choice and investigates their decision-making process in this case. According to the literature, two main types of factors influence students’ decision-making process: push and pull factors. Push factors are created by the students’ country of origin, and are the ones that persuade them to move abroad. Pull factors, in turn, are those which operate within the host country and encourage students to consider it as their new residence Though the UK is one of the main destinations to study for Polish students, little research has been done on this particular group. That gap created the opportunity for the present investigation, for which I interviewed a group of students. Their answers indicate that, contrary to what a number of other studies have suggested, pull factors could be more important in influencing Polish students to study at British universities. |
| Cytowanie | Rembielak G. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n2_s69.pdf |
|
 |
| 1390. |
Annals of Marketing Management and Economics, 2015 |
|
Pawłowski M., Powęska H. The determinants of tourism development in the Płock region
| Autor | Mateusz Pawłowski, Halina Powęska |
| Tytuł | The determinants of tourism development in the Płock region |
| Title | |
| Słowa kluczowe | |
| Key words | Płock region, tourist attractions, tourist facilities |
| Abstrakt | |
| Abstract | In the region of Płock, which includes the city and the surrounding county, the right conditions for tourism to develop are in place. This is important for the city, as an ever more vibrant economic center, as well as for the outlying rural areas, for which, next to agriculture, tourism could play an important role in socio-economic development. Given that, the article presents an analysis of the potential of tourist assets, the level of development of the tourist infrastructure and the region’s transport accessibility. The analysis reveals disparities in terms of the saturation of tourist assets and tourist infrastructure facilities. The city of Płock is much more developed than the rural areas. However, for the Płock region as a whole, the rural and urban areas are complementary. A factor that negatively affects the development of tourism in the region is the poorly developed transport infrastructure, which somewhat limits accessibility. Improving it is utmost importance if the region is to develop its tourism potential and other socio-economic areas. |
| Cytowanie | Pawłowski M., Powęska H. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n2_s59.pdf |
|
 |
| 1391. |
Annals of Marketing Management and Economics, 2015 |
|
Bogucka K., Milewska A. Municipal waste management as a local government task – legal and organizational challenges
| Autor | Karolina Bogucka, Anna Milewska |
| Tytuł | Municipal waste management as a local government task – legal and organizational challenges |
| Title | |
| Słowa kluczowe | |
| Key words | municipality, municipal waste, environmental policy |
| Abstrakt | |
| Abstract | The article presents the organisational and legal conditions behind a municipal waste management system. The authors reviewed the subject literature on the functioning of local government and public services theory, focusing on municipal waste management. The paper also contains acts governing international and national law. They define, in the light of the central hierarchy of waste, the types and magnitude of necessary measures to be implemented in this area. They cover both requirements of quantity and quality. |
| Cytowanie | Bogucka K., Milewska A. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n2_s47.pdf |
|
 |
| 1392. |
Annals of Marketing Management and Economics, 2015 |
|
Kaczmarczyk S. Marketing in Polish enterprises – Mazowieckie voivodship and beyond
| Autor | Stanisław Kaczmarczyk |
| Tytuł | Marketing in Polish enterprises – Mazowieckie voivodship and beyond |
| Title | |
| Słowa kluczowe | |
| Key words | scientific research, marketing activities, Polish enterprises, enterprises in Mazowieckie Voivodship |
| Abstrakt | |
| Abstract | The analysis was based on data gained from scientific research done in 2010-2011 by the research team at the Marketing and Commerce Department at Nicolaus Copernicus University. The article describes and compares data on marketing conditions in Mazovia’s enterprises with data on Polish enterprises from the country as a whole. The main focus is a comparative analysis of chosen marketing activities and tools used by all the companies under consideration. The issues discussed are among the practical and theoretical aspects of contemporary marketing in Poland, especially in Mazowieckie Voivodship. |
| Cytowanie | Kaczmarczyk S. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n2_s35.pdf |
|
 |
| 1393. |
Annals of Marketing Management and Economics, 2015 |
|
Bórawski P., Grzybowska-Brzezińska M. Student Preferences in the Milk Market
| Autor | Piotr Bórawski, Mariola Grzybowska-Brzezińska |
| Tytuł | Student Preferences in the Milk Market |
| Title | |
| Słowa kluczowe | |
| Key words | preferences, consumer, milk market |
| Abstrakt | |
| Abstract | The article presents consumer preferences on the milk market. The research was conducted on a group of 98 students studying management at the Higher School of Economics and Social Sciences in Ostrołęka in 2014. The research showed that the respondents are young and they pay the greatest attention to: quality, brand and price. The respondents buy milk every day or several times a week. The students ranked ease of purchase, product quality, and wide choice of products as the most important factors in their decision to buy a particular milk from a particular vendor. They also indicated the most important information on a container was the percentage of fat and the expiration date. |
| Cytowanie | Bórawski P., Grzybowska-Brzezińska M. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n2_s15.pdf |
|
 |
| 1394. |
Annals of Marketing Management and Economics, 2015 |
|
Borowska A. Outdoor markets as a regional food distribution channel in Poland between 2004 and 2013
| Autor | Agnieszka Borowska |
| Tytuł | Outdoor markets as a regional food distribution channel in Poland between 2004 and 2013 |
| Title | |
| Słowa kluczowe | |
| Key words | domestic trade, direct sales, outdoor markets, regional products (PDO, PGI) |
| Abstrakt | |
| Abstract | The article examines the importance of all-year and seasonal outdoor markets in the supply chain of regional food with PDO and PGI geographical indications. The author elaborates on changes to sales levels and the structure of outdoor markets in Poland in the years 2004–2013. She looks at the role outdoor markets play in the food supply chain, including the supply of regional food, especially agricultural products. She used consumer surveys as a primary source of information and data from Poland’s Central Statistical Office as a secondary source. The article concludes with reflections on the possibility of developing direct sales of regional foods in Poland’s outdoor markets in the context of consumer expectations. |
| Cytowanie | Borowska A. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n2_s5.pdf |
|
 |
| 1395. |
Annals of Marketing Management and Economics, 2015 |
|
Szwacka-Mokrzycka J. An interdisciplinary approach to marketing
| Autor | Joanna Szwacka-Mokrzycka |
| Tytuł | An interdisciplinary approach to marketing |
| Title | |
| Słowa kluczowe | |
| Key words | the concept of “marketing”, interdisciplinary approach to marketing, market mechanism |
| Abstrakt | |
| Abstract | This article looks at the issue of the interdisciplinary approach to marketing. The purpose of this study is to present the contribution of various sciences to the creation and emergence of marketing as an independent discipline of science. The subsequent parts of this study are devoted to the relationship between marketing and related sciences. In addition, this paper illustrates a pioneering approach to marketing and the directions of its evolution, including the emergence of the extended concept of marketing. |
| Cytowanie | Szwacka-Mokrzycka J. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n1_s85.pdf |
|
 |
| 1396. |
Annals of Marketing Management and Economics, 2015 |
|
Rakowska J. The Absorption and Main Effects of EU Funding for Investments in Transport in Poland Under Operational Programmes 2007–2013(2015)
| Autor | Joanna Rakowska |
| Tytuł | The Absorption and Main Effects of EU Funding for Investments in Transport in Poland Under Operational Programmes 2007–2013(2015) |
| Title | |
| Słowa kluczowe | |
| Key words | Operational Programmes 2007–2013, structural funds, transport infrastructure, Poland |
| Abstrakt | |
| Abstract | The aim of the paper is to define the main effects, value and share of EU funding allocated in Poland under Operational Programmes 2007–2013(2015) in the transport infrastructure projects total, by different categories of projects as well as by individual operational programmes. Under all Operational Programmes 2007–2013 beneficiaries in Poland signed 2774 contracts for transportation infrastructure projects of a total value of 167.2 billion PLN, of which 98.5 billion PLN had come from EU structural funds, as of 31 December, 2014. Although 2774 transportation infrastructure projects made up only 2.7% of all contracts, they enabled the absorption of nearly 35% of total EU funding allocated to Poland in 2007–2013 and made up a significant share of 33% of the total value of all projects carried out in Poland under the 2007–2013 OPs. |
| Cytowanie | Rakowska J. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n1_s75.pdf |
|
 |
| 1397. |
Annals of Marketing Management and Economics, 2015 |
|
Lesakova D. Attributes of satisfaction with foodshops among older shoppers
| Autor | Dagmar Lesakova |
| Tytuł | Attributes of satisfaction with foodshops among older shoppers |
| Title | |
| Słowa kluczowe | |
| Key words | satisfaction, retail store, seniors, shopping experience |
| Abstrakt | |
| Abstract | The purpose of this paper is to propose a framework that can be used to develop a clear and conceptually consistent, context-specific system for assessing older people’s satisfaction with the experience of food shopping. In particular, I suggest a method for identifying their satisfaction level with the shopping experience and discuss areas of satisfaction and perceived dissatisfaction in this segment of the population. I pose the question: “What are the areas in which seniors perceive dissatisfaction when shopping for foodstuffs?”. I also explore the influence of age and health condition on satisfaction levels. To identify satisfaction, 12 attributes of the internal and external store environments were reviewed by a sample of senior respondents, who were asked to rate the attributes for the food store where they regularly/most frequently shop. While the results indicate a general trend towards satisfaction, areas of dissatisfaction do exist, including with the aspects of price policy, internal store environment and staff courtesy. This suggests that retail managers should pay more attention to seniors, as not all older consumers perceive their needs to be satisfactorily met. |
| Cytowanie | Lesakova D. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n1_s65.pdf |
|
 |
| 1398. |
Annals of Marketing Management and Economics, 2015 |
|
Isle T., Mostert A. On motivation and enterprise education – ensuring manageable goals and objectives
| Autor | Timothy Isle, Andre Mostert |
| Tytuł | On motivation and enterprise education – ensuring manageable goals and objectives |
| Title | |
| Słowa kluczowe | |
| Key words | motivation, entrepreneurial, student enterprise, enterprise education, curriculum development, utility maximization, intrinsic motivation, extrinsic motivation, risk taking,managerial ability, business ideas, enterprise education outcomes |
| Abstrakt | |
| Abstract | There is growing recognition that the standard approach to motivation, referred to as Motivation 2.0 is not necessary adequate for assessing the contemporary drivers for students and budding entrepreneurs. Some have argued that the concept of goal setting may act as much as an inhibitor as a motivator. This perspective on goal setting can, prima facie, be very relevant to the entrepreneurial educator. In this research exercise the contemporary thinking on motivation and motivational approached will be explored and applied to the development of entrepreneurial education curriculum development and pedagogic structures. Those entrusted with the nurturing and development of any innate entrepreneurial potential must ensure that the teaching and learning environment is dynamic and as individualized as possible. Key to any individualized delivery mechanism is a coherent understanding of motivational factors and activities. Effective curriculum development for entrepreneurial training demands an integrated understanding of motivators which must be driven extracurricular, while enterprise education continues to become embedded in educational delivery structures. This paper addresses these demands and acts as a primer for how this could be achieved. |
| Cytowanie | Isle T., Mostert A. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n1_s53.pdf |
|
 |
| 1399. |
Annals of Marketing Management and Economics, 2015 |
|
Franke A., Hys K. (Not) using private labels – the dilemma of independent aftermarket companies in Poland
| Autor | Alfred Franke, Katarzyna Hys |
| Tytuł | (Not) using private labels – the dilemma of independent aftermarket companies in Poland |
| Title | |
| Słowa kluczowe | |
| Key words | Independent Automotive Aftermarket (IAM), SDCM in Poland, private label (PL), national brand (NB) – called in the automotive business “established brands”, possibilities and barriers of development |
| Abstrakt | |
| Abstract | In the present study, we discuss the role of private label (PL) in the context of the development of the independent automotive market (IAM) in Poland. We also seek to define a structural model for PLs, with regard to the IAM market in Poland. The article presents the results of the analysis of the literature on the subject as well as of interactive pilot research conducted among 80% of the IAM market in Poland. The research was conducted on 28 November 2013, during the 8th conference organised by the Association of Automotive Parts Distributors and Producers in Warsaw. In Poland, private labels are used most of all by trading companies. Independent aftermarket companies represent the sector of production and distribution. This difference is the result of decisions concerning the implementation of private labels in the automotive industry. Although the notion of private labels is known in the automotive industry there are barriers to introducing them nationally. The article presents the challenges and limitations of developing PL among Polish IAM entrepreneurs and proposes a PL strategy model. The overview and research results will allow IAM decision-makers to analyse the possibilities and threats that implementing private labels into their structures carries. As far as we know, the analysis and research presented here are among the first empirical explorations aimed at filling the IAM knowledge gap. Moreover, there is no comparative international research in this field, suggesting the need for further in-depth research. The analysis and research material makes the paper an original contribution to the development in this field. |
| Cytowanie | Franke A., Hys K. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n1_s33.pdf |
|
 |
| 1400. |
Annals of Marketing Management and Economics, 2015 |
|
Grzegorczyk W. The interrelationships between a company’s marketing and finances
| Autor | Wojciech Grzegorczyk |
| Tytuł | The interrelationships between a company’s marketing and finances |
| Title | |
| Słowa kluczowe | |
| Key words | marketing, controlling, marketing investments |
| Abstrakt | |
| Abstract | Marketing is responsible for the relationships between a company and its environment and corporate finance deals with the accumulation of financial resources and their allocation for the company’s purposes. The mutual interrelations between marketing and finance in an enterprise are present at the stage of marketing strategy development, in the course of its implementation and during the evaluation of its effects. All of the company’s marketing decisions have a financial aspect since they involve certain costs and bring in profits in the form of the company’s revenue. To gain a permanent competitive advantage, enterprises must foster cooperation between controlling/management accounting and marketing specialists. This cooperation should involve providing the marketing department with information acquired by analysing the financial reports (balance sheets, profit and loss accounts, cash flow statements) of the company itself and its competitors. |
| Cytowanie | Grzegorczyk W. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n1_s23.pdf |
|
 |