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Autor	Jacek Dziwulski
Tytuł	Wpływ poziomu i jakości wiedzy pracowników na zarządzanie kapitałem ludzkim w organizacji usługowej na wybranym przykładzie
Title	IMPACT OF THE LEVEL AND QUALITY OF EMPLOYEES' KNOWLEDGE ON HUMAN CAPITAL MANAGEMENT IN A SERVICE ORGANIZATION ON A SELECTED EXAMPLE
Słowa kluczowe	pracownik wiedzy, zarzadzanie kapitałem ludzkim, organizacja usługowa.
Key words	knowledge worker, human capital management, service organization.
Abstrakt	W artykule przedstawiono wybrane koncepcje definiowania i strukturalizacji wiedzy. Zidentyfikowano składowe kapitału ludzkiego najbardziej istotne dla obszaru zarządzania wiedzą. Wskazano najistotniejsze elementy zarządzania organizacjami w przyszłości, ze szczególnym uwzględnieniem zasobów niematerialnych.
Abstract	The article presents selected concepts of defining and structuring knowledge. The components of human capital most important for the area of knowledge management have been identified. The most important elements of managing organizations in the future were indicated, with particular emphasis on intangible assets.
Cytowanie	Dziwulski J. (2018) Wpływ poziomu i jakości wiedzy pracowników na zarządzanie kapitałem ludzkim w organizacji usługowej na wybranym przykładzie.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 7-18
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Pełny tekst	PEFIM_2018_n68_s7.pdf

Autor	Marian Podstawka
Tytuł	FINANCIAL AID FOR POLISH AGRICULTURE AND CHANGES IN ITS SHARE IN THE STRUCTURE OF AGRIBUSINESS
Title
Słowa kluczowe	agribusiness, financial aid, agriculture
Key words
Abstrakt	The study presents the share of agriculture in the structure of agribusiness and presents the forms of support it uses. It was found that agribusiness is characterized by dynamic changes. Against the background of the national economy, its share in labour resources, fixed assets, investment outlays and output and its gross added value is decreasing. As part of Polish agribusiness, agriculture has the dominant share. There is considerable support for agriculture with EU and national financial aid. The largest share of domestic aid constituted subsidies for investment loans and working capital loans.
Abstract
Cytowanie	Podstawka M.
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Pełny tekst	ESARE_2018_n1_s343.pdf

Autor	Anna Mazurkiewicz, Katarzyna Szara
Tytuł	CREATIVITY AS A STIMULANT OF SOCIO-ECONOMIC DEVELOPMENT OF THE PODKARPACKIE VOIVODESHIP
Title
Słowa kluczowe	creativity, region, development
Key words
Abstrakt	In social and economic development, significance is primarily attributed to endogenous resources. The local conditions should play a key role in it. One of the characteristic features of the region and at the same time a key one is human capital which conditions the occurrence of creative capital. In the paper, creativity – as a resource appropriate to people, a feature of the individual – its potential for creative achievements currently or in the future will be analysed through the prism of creative capital. The aim of the article is to evaluate the conditions for the development of creative capital of the Podkarpackie municipalities in the context of their social and economic development. The evaluation will be made in regard to human resources. In order to achieve the goal of the study, the literature of the subject was analysed, numerical data published by the Central Statistical Office was used, and empirical studies were carried out in the offices of the Podkarpackie municipalities. The results of the conducted research showed that there are conditions favourable to the development of creative capital in the region. The majority of the inhabitants of the Podkarpackie Voivodeship municipalities saw the importance of creativity for the development of the commune.
Abstract
Cytowanie	Mazurkiewicz A., Szara K.
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Pełny tekst	ESARE_2018_n2_s287.pdf

Autor	Beata Będzik, Sylwia Gołąb
Tytuł	INFLUENCE OF EDUCATION ON THE INVOLVEMENT OF INHABITANTS IN THE COMMUNITY AFFAIRS – IMPLICATION FOR THE SOCIAL CAPITAL
Title
Słowa kluczowe	education, involvement, social capital
Key words
Abstrakt	The aim of paper is to present the level of respondents involvement in the commune affairs. The results of the analyses presented in this paper come from surveys conducted using a questionnaire survey among residents of rural communes in the West Pomeranian Voivodeship. After rejecting incomplete and/or illogical questionnaires, 2,409 respondents were qualified for the analysis. The results confirmed the relationship between social capital and involvement of inhabitants in the community affairs. Verification of the existence of a relationship between the involvement in the commune affairs (social capital component) and the education of the respondents was verified. The research results indicate the diversity of involvement in level of education groups. The respondents with a minimum level of secondary education noted a positive average level of involvement, which means that they showed more interest in commune matters and willingness to get involved in them. The highest level of involvement was noted in the group of people with post-secondary education. Respondents with basic vocational and elementary and gymnasial education more often showed lack of involvement in the commune’s affairs, and thus they recorded negative average results of engagement.
Abstract
Cytowanie	Będzik B., Gołąb S.
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Pełny tekst	ESARE_2018_n2_s280.pdf

Autor	Anna Mazurkiewicz, Katarzyna Szara
Tytuł	THE ROLE OF HUMAN, SOCIAL AND CREATIVE CAPITALS IN SOCIO-ECONOMIC DEVELOPMENT
Title
Słowa kluczowe	human capital, social capital, creative capital, development
Key words
Abstrakt	Socio-economic development is a process of quantitative and qualitative changes that increase phenomena in the economic, social and cultural areas. Various types of capital, including human and social capitals, support this development. These capitals are often described in literature. Less information on the subject of creative capital derived from the Florida’s theory is available in the subject matter literature. The aim of the paper is to identify the role of human, social and creative capitals in socio-economic development. Against the background of the capitals characteristics, their similarities and differences were pointed out. Human capital is substitutive against social and creative ones. However, these two capitals have a complementary character in relation to human nature. The identified roles of the three capitals described in the comparative dimension in the aspect of a commune, a region and a country development are an original contribution to the paper.
Abstract
Cytowanie	Mazurkiewicz A., Szara K.
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Pełny tekst	ESARE_2018_n2_s273.pdf

Autor	Malgorzata Kołodziejczak
Tytuł	USE OF AGRICULTURAL SERVICES IN EUROPEAN UNION COUNTRIES
Title
Słowa kluczowe	agricultural services, European Union
Key words
Abstrakt	The purpose of this paper is to assess the use of agricultural services in European Union countries in the context of selected features of agriculture. The Ward’s Method was used to isolate six typological clusters of European Union countries. It may be noticed that clusters with a high levels of fixed capital consumption and total intermediate consumption are characterized by a higher use of services than other clusters. The absence of a noticeable relation between the share of crop output in the structure of agricultural output, or between the labour input and the use of agricultural services can be explained by differences in natural conditions, traditional farming models and preferences in choosing between developing the farm’s own machinery or using services.
Abstract
Cytowanie	Kołodziejczak M.
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Pełny tekst	ESARE_2018_n1_s364.pdf

Autor	Robert Nowacki
Tytuł	USE OF ICT SERVICES AT FOOD PROCESSING ENTERPRISES AND THE INFORMATION SOCIETY DEVELOPMENT
Title
Słowa kluczowe	food processing, ICT, ICT services, information society
Key words
Abstrakt	The aim of the article is to analyse the scale of use and to assess the services related to modern information and communication technologies at food processing enterprises and to identify the dependencies between the obtained indices and the features characterising the entities surveyed. The grounds for considerations are findings of the surveys with 201 managers of enterprises of this sector, differentiated in terms of size. The analysis comprised the three areas of ICT services: telecommunications services, services related to software and consultancy in the IT area, and information-related services. The results indicate a wide scope of the use of ICT services – telecommunication services are used by all the entities surveyed, those related to software and consultancy – by three quarters, while information-related services – by almost 60%. In case of all entities there are noted growing outlays on their application, justified, on the one side, by the demand, and, on the other side, by high appraisals of their quality and up-to-datedness (more than 70% of indications) as well as their impact on competitiveness of the entities using them (percentages at the level of more than 60%). It must be said that there occur quite big differences in the indices obtained, due to the features of the enterprises in question. Most often statistically significant dependencies appear in case of information-related services – they are determined by the size of enterprises and the origin of their capital. In case of the services related to software and IT consultancy, the said dependencies also concern the enterprises’ size and, additionally, the range of their activities. Definitely most seldom the statistically significant dependencies occur in case of telecommunication services.
Abstract
Cytowanie	Nowacki R.
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Pełny tekst	ESARE_2018_n2_s51.pdf

Autor	Ryszard Kata
Tytuł	AGRICULTURAL PRODUCTIVITY IN POLAND IN THE CONTEXT OF STRUCTURAL CHANGES IN THE SECTOR IN 2002–2016
Title
Słowa kluczowe	agriculture, production factors, productivity of land and labour
Key words
Abstrakt	This paper attempts to analyse the changes in labour and land productivity in agriculture in Poland resulting from changes to the production structures in this sector, particularly changes in the relationships between production factors, i.e. land, labour and capital. The analysis covered the years 2002–2016. It was found that this period saw important changes in agriculture expressed in the concentration of agrarian structure and the progressive substitution of land and labour by capital, which was reflected in the increase of work technical equipment and the rate of technical progress. There was also a progressive outflow of some of the labour resources from agriculture. A positive correlation between the productivity of land and labour and the said structural changes in agriculture was found.
Abstract
Cytowanie	Kata R.
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Pełny tekst	ESARE_2018_n2_s109.pdf

Autor	Bartłomiej Bajan, Aldona Mrówczynska-Kamińska
Tytuł	GLOBAL DIFFERENCES IN LABOUR PRODUCTIVITY IN THE AGRIBUSINESS
Title
Słowa kluczowe	agribusiness, labour productivity, economic growth
Key words
Abstrakt	The purpose of this paper is to assess the global differences in labour productivity in the agribusiness. The relationship between a country’s economic development level (measured as GDP per capita) and labour productivity in the agriculture and across the entire agribusiness was measured in 39 countries around the world (which are entered to the World Input-Output Database and for which the relevant I/O tables were prepared) in 2000 and 2014. The input-output analysis, employed as the main research method, enabled the calculation of value added in the agriculture and elsewhere in the agribusiness. The results suggest the existence of a positive linear association between agribusiness labour productivity and economic development level, as corroborated by previous observations. In turn, two separate groups are noticeable in the relationship between agricultural labour productivity and the level of development of a country. In the first group of countries, agricultural labour productivity grows fast as the economy grows whereas in the second group, the growth rate of labour productivity clearly decreases as the economy grows. This study is a part of the discussion on the global agricultural development model which, on the one hand, calls for increasing the productivity of agricultural labour and, on the other, shows a need to reduce environmental degradation.
Abstract
Cytowanie	Bajan B., Mrówczynska-Kamińska A.
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Pełny tekst	ESARE_2018_n2_s191.pdf

Autor	Ewa Stawicka, Ali Unsal
Tytuł	COMPARATIVE ANALYSES OF HEALTH ECONOMICS INDICATORS IN THE EUROPEAN UNION AND TURKEY
Title
Słowa kluczowe	core health indicators, European Union countries, health expenditures
Key words
Abstrakt	In this paper, Turkey and the European Union countries are compared on health economics indicators such as health expenditure per capita, health expenditure as a percentage of GDP, life expectancy and infant mortality rate. The aim of this study is to determine the position of Turkey comparing to the European Union countries on the basis of health indicators. Result of this study shows that Eastern EU countries as well as, Turkey in particular should allocate more share for health from their health spendings to get better health outcomes.
Abstract
Cytowanie	Stawicka E., Unsal A.
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Pełny tekst	ESARE_2018_n2_s198.pdf

Autor	Dawid Jabkowski, Norbert Szalaty, Weronika Wyduba
Tytuł	ROLE OF THE EU, THE USA AND BRICS COUNTRIES IN GLOBAL TRADE IN GOODS AND SERVICES AND SELECTED DETERMINANTS
Title
Słowa kluczowe	international trade, exports, imports, population size, GDP, inflation rate, the EU, the USA, BRICS countries
Key words
Abstrakt	The aim of this paper is to present changes in the role of EU countries, the USA and BRICS countries in international trade of goods and services and selected macroeconomic determinants of trade exchange in the analysed countries in the years 1960–2015 together with the projection of potential development of the situation until 2070. Investigated macroeconomic trade conditions included population size, GDP, GDP per capita and the inflation rate. Naive forecasting methods were used to estimate selected characteristics, as well as export and import volumes, considering their development trends. The analyses showed that currently, the largest global trade centres, i.e. the EU and the USA, are losing their share in global GDP. Their share in global exports and imports is decreasing to the advantage of BRICS countries. The simulation up to 2070 showed that the trends observed in previous years may be increasing, while the position of the EU and the USA in world trade may be weakening.
Abstract
Cytowanie	Jabkowski D., Szalaty N., Wyduba W.
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Pełny tekst	ESARE_2018_n2_s209.pdf

Autor	Magdalena Jaworska
Tytuł	FOOD IMPORTS AND FOOD SECURITY OF MAIN GLOBAL MARKET PLAYERS
Title
Słowa kluczowe	food, food security, importers, international trade
Key words
Abstrakt	The main purpose of this paper was to assess the openness of trade in food products in the context of changes in food security levels. The period covered by this study is 1995–2015. The research was based on outcomes reported by main players of the global market. The basic source of data were online databases and reports. Once collected, the data was analysed with the use of quantitative and qualitative research methods. Selected statistical methods, indices of structure and dynamics, indicators of economic openness and indicators related to three dimensions of security (availability, access and stability) were used. The analysis resulted in numerous conclusions. In the study period, food imports followed a global growth trend with alternating periods of contrasting developments. In the countries covered by this study, the openness of trade in food was higher than that of global imports and followed a growth trend. The singularities of the development of the agri-food sector were reflected in decreasing values of the exports-to-imports ratio, and were decisive for the positive growth rate of per capita agri-food output. According to the analysis of relationships between changes in trade levels and selected food security indicators, imports proved to be positively correlated with physical and economic availability, and negatively correlated with stability. Based on the results, a general conclusion may be drawn that economic growth resulted in structural changes which contributed to improving access to food.
Abstract
Cytowanie	Jaworska M.
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Pełny tekst	ESARE_2018_n2_s245.pdf

Autor	Katarzyna Bentkowska
Tytuł	THE ROLE OF SOCIAL CAPITAL AND TRUST IN CONTRACTING
Title
Słowa kluczowe	informal institutions, social capital, incomplete contracts
Key words
Abstrakt	The aim of the study is to analyse how the social capital in Poland affects contracting. It’s role is significant as the contracts concluded on the market are incomplete, i.e. they do not regulate all the issues explicitly. The effects of contractual incompleteness can be mitigated by the high level of trust and well-developed social capital. However, the research results show that the level of trust in Poland has been low for years and that social capital remains underdeveloped. It prevents the social capital to fulfil its role as a factor supporting the conclusion of contracts properly. This results in a real loss for enterprises, as part of the transactions is not conducted.
Abstract
Cytowanie	Bentkowska K.
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Pełny tekst	ESARE_2018_n2_s267.pdf

Autor	Marta Guziuk, Agnieszka Siedlecka
Tytuł	Park Krajobrazowy Podlaski Przełom Bugu jako destynacjagospodarstw domowych
Title	The Landscape Park the Bug River Gorge of Podlasie as a destinationfor households
Słowa kluczowe	gospodarstwo domowe, czas wolny, turystyka, krajobraz
Key words	household, free time, tourism, landscape
Abstrakt	Wśród wielu funkcji jakie pełnią gospodarstwa domowe, można wymienić międzyinnymi funkcję mającą na celu zagospodarowanie czasu wolnego poszczególnych jegoczłonków. Metoda i narzędzia pozwalające na realizację tej funkcji oraz sam fakt ilości czasuwolnego wpływają na jakość życia. W dużej mierze możliwości zagospodarowania czasuwolnego zależą od poziomu osiąganych dochodów w gospodarstwie, jego sytuacji ekonomicznej.Obszar Parku Krajobrazowego Podlaski Przełom Bugu to jeden z celów podróżyna tereny wschodniej Polski. Celem artykułu jest określenie głównych czynników determinującychpodejmowanie aktywności turystycznej oraz ocena czynników wpływających, zdaniemrespondentów, na atrakcyjność turystyczną tego parku. Postawiono hipotezę, iż w opiniiusługobiorców najważniejszym czynnikiem jest położenie w pobliżu stadniny koni w JanowiePodlaskim. Dla realizacji celu i weryfikacji postawionej hipotezy przeprowadzone zostały badaniaankietowe na grupie 103 kierowników gospodarstw domowych korzystających z usługturystycznych na tym terenie w okresie kwiecień–czerwiec 2017 roku.
Abstract	Among many functions of households there can be indicated the function aimed at managementof free time of their members. The method and the tools that allow for this function and thefact that they have a certain amount of free time affect the quality of life. The options of spendingfree time are highly dependent on the level of household’s income, its economic situation. One of thedestinations of trips to the Eastern Poland is the virgin area of the Landscape Park the Bug River Gorgeof Podlasie. The aim of the paper is to identify the main determinants of tourist activity and the factorsinfluencing the tourist attractiveness of the Landscape Park the Bug River Gorge of Podlasie onthe basis of respondents’ opinions. There was made a hypothesis that in the opinion of customers themost important factor is the location in the vicinity of the Horse Stud in Janów Podlaski. To accomplishsuch a goal and verify the hypothesis, the survey was conducted on a group of 103 household managersusing tourist services in this area in the period from April to June 2017.
Cytowanie	Guziuk M., Siedlecka A.
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Pełny tekst	TIRR_2017_n7_s99.pdf

Autor	Juliusz Juszczyk
Tytuł	Location of cooperative bank and its impact on financial results
Title	Wpływ lokalizacji na wyniki finansowe banku spółdzielczego
Słowa kluczowe	location, financial result, CAR, ROE, ROA, cooperative bank
Key words
Abstrakt
Abstract	The research aim was to examine the impact of location of cooperative bank on its financial results. The study was based on financial statements of BPS Group Banks which from period 2013-2015 and included the following issues: distance from county town to bank headquarter, level of return on equity, return on assets, net financial result and capital adequacy ratio. The data analysis showed that distance from nearest bigger town was positively correlated with ROE, ROA and CAR, but also was negatively correlated with net financial result.
Cytowanie	Juszczyk J. (2017) Location of cooperative bank and its impact on financial results.Zarządzanie Finansami i Rachunkowość, nr 4: 33-39
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Pełny tekst	ZFIR_2017_n4_s33.pdf

Autor	Adam Samborski
Tytuł	Finansowanie inwestycji rzeczowych w niemieckim sektorze przedsiębiorstw
Title	Financing of non-financial investments in the German corporate sector
Słowa kluczowe	inwestycje rzeczowe, struktura finansowania inwestycji
Key words	fixed assets investment, investment financing structure
Abstrakt	W artykule przyjęto dwa cele, a mianowicie: zaadoptowanie sposobu badawczego zaproponowanego przez Corbett i Jenkinson’a do wymogów Europejskiego Systemu Rachunków 2010; identyfikacja struktury finansowania inwestycji rzeczowych w niemieckim sektorze przedsiębiorstw. W analizach wykorzystano dane pochodzące ze sprawozdawczości narodowej, a dokładniej z dwóch rachunków wchodzących w skład rachunków akumulacji, tj.: rachunku kapitałowego oraz rachunku finansowego. Przyjęto metodologię źródeł finansowania netto, w której wykorzystano przepływy środków finansowych, a nie ich stany. Identyfikując strukturę źródeł finansowania inwestycji rzeczowych zauważono, iż w niemieckim sektorze przedsiębiorstw dominują środki wewnętrzne i transfery kapitałowe.
Abstract	The article assumes two objectives, namely: to adjust the way of the research proposed by Corbett and Jenkinson to the requirements of the European System of Accounts 2010; identification of the financing structure of non-financial investments in the German corporate sector. The analysis used data from national reporting, and more specifically the two accounts included in the accumulation accounts, i.e.: the capital account and financial account. It was adopted the methodology of net financing, which uses a flow of funds, and not the stocks. It was noted that, in the German corporate sector internal sources and capital transfers are the basis of non-financial investments financing.
Cytowanie	Samborski A. (2017) Finansowanie inwestycji rzeczowych w niemieckim sektorze przedsiębiorstw.Zarządzanie Finansami i Rachunkowość, nr 4: 75-83
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Pełny tekst	ZFIR_2017_n4_s75.pdf

Autor	Aneta Kalisiak
Tytuł	Struktura kapitału a poziom rentowności spółek kapitałowych na przykładzie sektora budowlanego
Title	The capital structure versus profitability of capital companies – the example of construction sector
Słowa kluczowe	struktura kapitału, rentowność, spółki budowlane, rynek kapitałowy
Key words	capital structure, profitability, construction companies, capital market
Abstrakt	Celem prowadzonych badań była identyfikacja wzajemnych zależności pomiędzy udziałem zadłużenia w strukturze pasywów a poziomem wskaźników rentowności. Badanie przeprowadzono dla przedsiębiorstw sektora budowlanego notowanych na Giełdzie Papierów Wartościowych w Warszawie w latach 2011-2015. Przedsiębiorstwa o niższym poziomie zadłużenia wykazywały brak istotnej statystycznie korelacji pomiędzy wskaźnikami zadłużenia a rentownością spółek. W grupie przedsiębiorstw o wyższym poziomie ogólnego zadłużenia wystąpiła istotna statystycznie korelacja między wskaźnikiem ogólnego zadłużenia a rentownością aktywów, sprzedaży oraz wskaźnikiem operacyjnym rentowności sprzedaży.
Abstract	The aim of the research was to identify a relationship between the participation of liabilities in the debt structure and the level of profitability. The survey was conducted on the construction companies listed on the Warsaw Stock Exchange and relies on data for 2011-2015. Companies with a lower level of debt showed no statistically significant correlation between debt ratios and profitability of companies. In the group of companies with a higher level of debt there were statistically significant correlation between the debt ratio and the return on assets, the return on sales and the operating margin.
Cytowanie	Kalisiak A. (2017) Struktura kapitału a poziom rentowności spółek kapitałowych na przykładzie sektora budowlanego.Zarządzanie Finansami i Rachunkowość, nr 3: 59-78
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Pełny tekst	ZFIR_2017_n3_s59.pdf

Autor	Mirosław Wasilewski, Joanna Żurakowska-Sawa
Tytuł	Uwarunkowania efektywności ekonomicznej przedsiębiorstw przemysłowych w fazie wprowadzenia ich cyklu życia
Title	Determinants of the economic efficiency the industrial enterprises in the introduction stages of the company life cycle
Słowa kluczowe	efektywność ekonomiczna przedsiębiorstwa, fazy cyklu życia przedsiębiorstwa
Key words	economic efficiency of enterprises, the company life cycle stages
Abstrakt	W opracowaniu określono syntetyczną miarę efektywności ekonomicznej przedsiębiorstw, dokonano określenia zmiennych determinujących jej poziom, a także wskazano kierunek oraz siłę ich wpływu na wielkość syntetycznej miary tej efektywności w przedsiębiorstwach przemysłowych. Czynnikami warunkującymi poziom efektywności ekonomicznej przedsiębiorstw znajdujących się w fazie wprowadzenia były uwarunkowania mikroekonomiczne o charakterze ilościowym. Wskaźnik rentowności aktywów oraz płynności bieżącej wywierały dodatni wpływ na wzrost efektywności ekonomicznej przedsiębiorstw znajdujących się w fazie wprowadzenia, natomiast wskaźnik relacji kapitału obrotowego netto do aktywów ogółem ujemnie oddziaływał na tą efektywność.
Abstract	The study identified a synthetic measure of the economic efficiency of enterprises, the variables determining its level were determined, and also the direction and strength of these variables were indicated on the size of the synthetic measure of this efficiency in industrial enterprises. Factors determining the level of economic efficiency of enterprises in the introduction phase are quantitative microeconomic factors. The return on assets and current liquidity ratio had to a positive impact on the increase in the economic efficiency of enterprises in the introduction stage, while the ratio of net working capital to total assets negatively had an effect to this efficiency.
Cytowanie	Wasilewski M., Żurakowska-Sawa J. (2017) Uwarunkowania efektywności ekonomicznej przedsiębiorstw przemysłowych w fazie wprowadzenia ich cyklu życia.Zarządzanie Finansami i Rachunkowość, nr 3: 101-116
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Pełny tekst	ZFIR_2017_n3_s101.pdf

Autor	Jolanta Sobierajewska, Wojciech Ziętara
Tytuł	Konkurencyjność polskich gospodarstw ogrodniczych
Title	COMPETITIVENESS OF THE POLISH HORTICULTURE FARMS
Słowa kluczowe	gospodarstwa ogrodnicze, wielkość ekonomiczna gospodarstw, konkuren­cyjność, efektywność
Key words	horticulture farms, economic size of farms, competitiveness, efficiency
Abstrakt	W artykule przedstawiono konkurencyjność i efektywność polskich gospodarstw ogrodniczych na tle analogicznych gospodarstw wybranych krajów Unii Europejskiej. Analizą objęto gospodarstwa objęte systemem monitoringu FADN w latach 2007-2009 i 2011-2013, specjalizujące się w uprawie warzyw, truskawek, kwiatów i roślin ozdobnych, grzybów i w szkółkarstwie. Konkurencyjność badanych gospodarstw ogrodniczych określono wskaź­nikiem konkurencyjności, obliczonym jako stosunek dochodu z gospodarstwa rolnego do kosztów użycia własnych czynników produkcji: ziemi, pracy i kapitału (za W. Kleinhanssem).
Abstract	The article presents the competitiveness and efficiency of Polish vegetable farms against the similar farms from selected European Union countries. The analysis covered farms specializing in growing vegetables, straw­berries, flowers and ornamental plants, mushrooms and nurseries covered by the FADN monitoring system in the years 2007-2009 and 2011-2013. The competitiveness of the researched vegetable farms was determined by the competitiveness index calculated as the ratio of farm income to the cost of using own factors of production: land, labor and capital (according to W. Kleinhanss). Competitive abilities were demonstrated by Polish vegetable farms with economic size of EUR 50-100 and 100-500 thousand of SO and area, respectively of 8.6 and 10.2 ha of UAA. These abilities were also demonstrated by Hungarian and Romanian farms of EUR 25-50 thousand of SO, French and German farms of EUR 100-500 thousand of SO as well as Italian and Spanish farms of EUR > 500 thousand of SO. Fully competitive were German farms of EUR > 500 thousand of SO and the Hungarian farms of EUR: 25-50, 50-100 and 100-500 thousand SO.
Cytowanie	Sobierajewska J., Ziętara W. (2017) Konkurencyjność polskich gospodarstw ogrodniczych.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 104, z. 3: 21-32
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Pełny tekst	RNR_2017_n3_s21.pdf

Autor	Anna Augustyn, Magdalena Florek, Marta Hereźniak
Tytuł	W poszukiwaniu wiarygodnych metod pomiaru skuteczności budowania marek miast
Title	IN SEARCH OF RELIABLE METHODS OF ASSESSING THE EFFECTIVENESS OF PLACE BRANDING ACTIVITIES UNDERTAKEN BY CITIES
Słowa kluczowe	marketing terytorialny, branding, metody pomiaru skuteczności marek miast, kapitał marki
Key words	place marketing, branding, cities’ brand effectiveness measurement, brand equity
Abstrakt	Celem artykułu jest przedstawienie różnorodnych perspektyw rozumienia skuteczności działań na rzecz budowania marek miast. Autorki proponują podejście do zagadnienia pomiaru skuteczności strategii marki miasta, czerpiąc zarówno z dorobku marketingu, jak i zarządzania publicznego oraz określają implikacje takiego podejścia dla praktyki zarządzania markami miast.W opracowaniu zastosowano analizę aktualnych podejść do pomiaru skuteczności działań marketingowych przez miasta, uwzględniając perspektywę marketingową i zarządzania publicznego. Analiza dotyczyła przeglądu założeń powyższych ujęć w kontekście stosowanych metod pomiaru. Szczególną uwagę poświęcono koncepcji kapitału marki terytorialnej, który jest propozycją kompleksowego ujęcia skuteczności podejścia marketingowego wyrażonego w kategoriach marki, uwzględniającego przede wszystkim perspektywę nabywców oferty jednostek samorządowych.Projektując system pomiaru skuteczności strategii marki miasta, podmioty publiczne powinny rozpocząć od ustalenia czym jest marka miejsca, jakie funkcje pełni i jaki jest potencjalny zakres jej oddziaływania. Następnie przyjmując wskaźniki oceny skuteczności powinny równolegle uwzględnić te, które będą odnosiły się do kilku wybranych metod pomiarowych, uwzględniających materialne i niematerialne (wizerunkowe, emocjonalne) rezultaty, wywodzące się nie tylko z marketingu, ale również z zarządzania publicznego oraz biorąc pod uwagę różne perspektywy czasowe występowania owych rezultatów. Pozwoli to na bardziej całościowe ujęcie oddziaływania marki na rzeczywistość jednostki terytorialnej, jaka jest miasto.
Abstract	This paper attempts to present and systematize the diverse perspectives on effectiveness of branding activities in cities. The authors propose an approach to brand effectiveness measurement, drawing from both marketing and public management concepts and thus articulating implications for the practice of managing brands of cities. The analysis of current approaches to the measurement of brand building activities that can be applied to cities was performed upon the concepts from marketing and public management. Theoretical assumptions of various measurement models were examined, serving as a basis for the critical analysis of effectiveness indicators resulting therefrom. Special attention has been given to the concept of place brand equity as a multidimensional measure of place brand effectiveness through the lenses of the place’s key stakeholder groups. It is proposed that the development of the measurement system for the effectiveness of place brand strategy should begin with the realization how public entities interpret the very notion of place brand, what functions does it perform and what is the scope of its influence on the place’s reality. Such realization will have considerable impact on the effectiveness indicators that the public entities will consider indispensable for their brand strategies. Furthermore, the authors posit that to capture the multiple effects of brand strategy, the effectiveness indicators should encompass both tangible and intangible results of place branding and that it should not be limited to purely promotional indicators but rather include a wider set of measures referring to diverse timeframes.
Cytowanie	Augustyn A., Florek M., Hereźniak M. (2017) W poszukiwaniu wiarygodnych metod pomiaru skuteczności budowania marek miast.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 17(66): 25-45
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Pełny tekst	PEFIM_2017_n66_s25.pdf