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Autor	Nazli Ceylan
Tytuł	Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors
Title	Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors
Słowa kluczowe	wheat sector, revealed comparative advantage, Hungary, Turkey
Key words	wheat sector, revealed comparative advantage, Hungary, Turkey
Abstrakt	Hungary and Turkey have a considerable share in world wheat markets. In 2018, Hungary’s export value of wheat and wheat flour reached to 411 million euros and it formed 32 per cent of overall cereal & milling industry export value of the country. Export value of Turkey for the same commodities was 875 million euros in the same period and it formed 77 per cent of total cereal & milling industry export value (International Trade Centre, 2019). Considering their potential and recent upward trends in trade, this study aims to determine the competitiveness of the wheat sectors in Hungary and Turkey. The study examines the competitiveness level of both countries by using Balassa’s Revealed Comparative Advantage index and Michaely index. The examination range covers the 10-year period between 2009 and 2018. Majority of data in this work was obtained and derived from International Trade Centre database. According to analysis results, Hungary has a higher degree of specialization vis-a-vis Turkey.
Abstract	Hungary and Turkey have a considerable share in world wheat markets. In 2018, Hungary’s export value of wheat and wheat flour reached to 411 million euros and it formed 32 per cent of overall cereal & milling industry export value of the country. Export value of Turkey for the same commodities was 875 million euros in the same period and it formed 77 per cent of total cereal & milling industry export value (International Trade Centre, 2019). Considering their potential and recent upward trends in trade, this study aims to determine the competitiveness of the wheat sectors in Hungary and Turkey. The study examines the competitiveness level of both countries by using Balassa’s Revealed Comparative Advantage index and Michaely index. The examination range covers the 10-year period between 2009 and 2018. Majority of data in this work was obtained and derived from International Trade Centre database. According to analysis results, Hungary has a higher degree of specialization vis-a-vis Turkey.
Cytowanie	Ceylan N. (2019) Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 16-22
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Pełny tekst	PRS_2019_T19(34)_n3_s16.pdf

Autor	Yuriy Hubeni, Volodymyr Krupa
Tytuł	Land Transformations in Ukraine: Problems and Expectations
Title	Land Transformations in Ukraine: Problems and Expectations
Słowa kluczowe	land reform, land relations, agricultural land market, moratorium, land lease
Key words	land reform, land relations, agricultural land market, moratorium, land lease
Abstrakt	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Abstract	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Cytowanie	Hubeni Y., Krupa V. (2019) Land Transformations in Ukraine: Problems and Expectations.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 23-34
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Pełny tekst	PRS_2019_T19(34)_n3_s23.pdf

Autor	Justyna Chmiel, Ryszard Kata
Tytuł	Rozwój sektora bankowego w krajach Europy Środkowo-Wschodniej
Title	THE DEVELOPMENT OF THE BANKING SECTOR IN THE COUNTRIES OF CENTRAL AND EASTERN EUROPE
Słowa kluczowe	sektor bankowy, kraje Europy Środkowo-Wschodniej
Key words	banking sector, Central and Eastern European countries
Abstrakt	Głównym celem artykułu było określenie poziomu rozwoju sektora bankowego krajów Europy Środkowo-Wschodniej (ESW) i porównanie go do poziomu przeciętnego dla całej Unii Europejskiej oraz strefy euro. Analizie poddano zmienne dotyczące wielkości sektora, dostępności usług bankowych, a także efektywności ekonomicznej i stabilności sektora. Obliczony na ich podstawie syntetyczny wskaźnik rozwoju sektora bankowego wykazał, że zmniejsza się zróżnicowanie w rozwoju sektora bankowego pomiędzy krajami ESW. W latach 2008-2016 większości krajów regionu zmniejszyła także dystans w rozwoju sektora w stosunku do średniej w Unii Europejskiej.
Abstract	The main purpose of the article was to determine the level of development of the banking sector in the countries of Central and Eastern Europe (CEE) and compare it to the average level of the European Union and the euro area. The analysis covered variables concerning the size of the sector, availability of banking services, as well as economic efficiency and stability of the sector. The synthetic development index of the banking sector calculated on their basis shows that the diversification in the development of the banking sector between the CEE countries is diminishing. In 2008-2016, most of the region's countries have also reduced the distance in the development of the sector in relation to the average in the European Union.
Cytowanie	Chmiel J., Kata R. (2019) Rozwój sektora bankowego w krajach Europy Środkowo-Wschodniej.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 80-93
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Pełny tekst	PEFIM_2019_n70_s80.pdf

Autor	Ewa Halicka, Małgorzata Jackowska, Krystyna Rejman, Agata Szczebyło
Tytuł	Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food
Title	Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food
Słowa kluczowe	pulses, global market, production, consumption
Key words	pulses, global market, production, consumption
Abstrakt	The prevalence of diet-related diseases together with global population growth and the imbalance of ecosystems determine an urgent need to change existing dietary patterns and make food market more sustainable. A widely available alternative to food of animal origin are plant sources of protein, including pulses. The aim of this paper was to analyse the global pulses market and to review programs encouraging the increase of pulses consumption. The production and consumption of this food were analysed globally, regionally, and in selected countries using FAOSTAT data. The situation on the Polish market was presented additionally on the base of GUS (Central Statistical Office) data. Finally, the SWOT method was used to assess the market and indicate the possibility of giving up part of the meat consumption for pulses
Abstract	The prevalence of diet-related diseases together with global population growth and the imbalance of ecosystems determine an urgent need to change existing dietary patterns and make food market more sustainable. A widely available alternative to food of animal origin are plant sources of protein, including pulses. The aim of this paper was to analyse the global pulses market and to review programs encouraging the increase of pulses consumption. The production and consumption of this food were analysed globally, regionally, and in selected countries using FAOSTAT data. The situation on the Polish market was presented additionally on the base of GUS (Central Statistical Office) data. Finally, the SWOT method was used to assess the market and indicate the possibility of giving up part of the meat consumption for pulses
Cytowanie	Halicka E., Jackowska M., Rejman K., Szczebyło A. (2019) Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 85-96
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Pełny tekst	PRS_2019_T19(34)_n3_s85.pdf

Autor	Vadym Tkachuk, Oksana Vitriak
Tytuł	Perspectives of Development and Enhancement of the Efficiency of the Functioning of Small Forms of Business on the Village
Title	Perspectives of Development and Enhancement of the Efficiency of the Functioning of Small Forms of Business on the Village
Słowa kluczowe	agriculture, small farming forms, agricultural production
Key words	agriculture, small farming forms, agricultural production
Abstrakt	The article substantiates the prospects for the development and increase of the functioning efficiency of small farming forms in the countryside. Particular attention is paid to the study of factors that have a negative impact on the farms and households functioning. Based on the analysis of statistical indicators, it has been established that the most significant factors that have a negative impact on the functioning of small farming forms in the countryside are the difficulty of manufactured products realization, insufficiently effective state support, lack of developed infrastructure, low education level of households' heads. In order to minimize the negative impact of the identified range of problems, it is proposed to introduce preventive measures in the following areas: the state support system improvement, infrastructure development, the production base and resource support improvement, integration relations development.
Abstract	The article substantiates the prospects for the development and increase of the functioning efficiency of small farming forms in the countryside. Particular attention is paid to the study of factors that have a negative impact on the farms and households functioning. Based on the analysis of statistical indicators, it has been established that the most significant factors that have a negative impact on the functioning of small farming forms in the countryside are the difficulty of manufactured products realization, insufficiently effective state support, lack of developed infrastructure, low education level of households' heads. In order to minimize the negative impact of the identified range of problems, it is proposed to introduce preventive measures in the following areas: the state support system improvement, infrastructure development, the production base and resource support improvement, integration relations development.
Cytowanie	Tkachuk V., Vitriak O. (2019) Perspectives of Development and Enhancement of the Efficiency of the Functioning of Small Forms of Business on the Village.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 108-115
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Pełny tekst	PRS_2019_T19(34)_n3_s108.pdf

Autor	Ragif Huseynov
Tytuł	Multidimensional Determinants of National Food Security in Azerbaijan: an Application of the ARDL Approach
Title	Multidimensional Determinants of National Food Security in Azerbaijan: an Application of the ARDL Approach
Słowa kluczowe	food availability, food access, food stability, Azerbaijan
Key words	food availability, food access, food stability, Azerbaijan
Abstrakt	Food intake is a prerequisite for human beings to live a healthy life style. The attainment of food security is crucial and is a prime development priority for all developing countries. The inability to provide reliable evidence of national food security has remained a problem for both policymakers and researchers alike. The present study helps fill this gap by incorporating the multidimensional determinants of food security at the national level in Azerbaijan. The specific objectives of the study are to evaluate the short-term and long-term dynamics of these determinants on food security. The empirical analysis draws from nationally representative time series data over the period 1991 to 2018, taken from FAO and WDI. The ARDL model suggested that food import, exchange rate, inflation, climate change, and urban population growth harm national food security dynamics of Azerbaijan. On the other hand, trade to GDP ratio has a positive impact on food security. Overall results suggest that there is a pressing need to improve its institutional framework if the Azerbaijan government sincerely desires to have sustainable food security, as organizations control all other issues.
Abstract	Food intake is a prerequisite for human beings to live a healthy life style. The attainment of food security is crucial and is a prime development priority for all developing countries. The inability to provide reliable evidence of national food security has remained a problem for both policymakers and researchers alike. The present study helps fill this gap by incorporating the multidimensional determinants of food security at the national level in Azerbaijan. The specific objectives of the study are to evaluate the short-term and long-term dynamics of these determinants on food security. The empirical analysis draws from nationally representative time series data over the period 1991 to 2018, taken from FAO and WDI. The ARDL model suggested that food import, exchange rate, inflation, climate change, and urban population growth harm national food security dynamics of Azerbaijan. On the other hand, trade to GDP ratio has a positive impact on food security. Overall results suggest that there is a pressing need to improve its institutional framework if the Azerbaijan government sincerely desires to have sustainable food security, as organizations control all other issues.
Cytowanie	Huseynov R. (2019) Multidimensional Determinants of National Food Security in Azerbaijan: an Application of the ARDL Approach.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 58-68
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Pełny tekst	PRS_2019_T19(34)_n4_s58.pdf

Autor	Tatiana Bludova, Oleksiy Kudenko, Volodymyr Tokar, Natalia Wasilewska
Tytuł	EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES
Title
Słowa kluczowe	market segmentation, psychographic factors, relevant factors, questionnaires, respondents.
Key words
Abstrakt	The purpose of the article is to substantiate the emergence of new – and the development of existing – factors and segmentation criteria for meeting consumer needs and increasing the efficiency of marketing activities for Ukrainian enterprises under modern market conditions. The object of the research is to analyze the process of development and any increases in the effectiveness of marketing segmentation. The subject of research is the theoretical, methodical and practical provisions of the formation of targeted marketing segmentation for the markets of Ukrainian enterprises. The goal of the research is to evaluate the direction and type of market segmentation that determines future target segments for enterprises and their share of existing markets. We present the characteristics of enterprises that work on market relations for the production and sale of computer devices that provide network connections. Our method was to estimate the direction and type of market segmentation in order to determine the prospective segments for such enterprises and their share of the existing market. In order to evaluate the attractiveness of target segments for Ukrainian enterprises, a survey was conducted to validate customer reactions. The analyzed variables included: the length of time a person uses his/her computer device; the reasons for possible changes and important settings when choosing a computer device; the timeframe for buying a computer device. The results of the questionnaire are separated by gender, social and geographic factors, as well as by family composition and age of respondents, taking into account the stages of their life cycle, as well as their educational level and professions – for three enterprises. Particular attention was paid to the psychographic factors of occupation and social class. The questionnaire also contained a self-assessment section on the psychological qualities of the consumer and on their psychography, which we analyzed. The hypotheses presented by individual factors and the consumer segment, separated by the results of the survey, and the analysis of the respondents' answers, are presented. Confirmation of the hypotheses and isolation of the consumer segment are given.
Abstract
Cytowanie	Bludova T., Kudenko O., Tokar V., Wasilewska N. (2019) EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 223-237
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Pełny tekst	PEFIM_2019_n71_s223.pdf

Autor	Cezary Szydłowski
Tytuł	Rola audytu wewnętrznego w ocenie wydatków samorządów miejskich
Title	THE ROLE OF INTERNAL AUDIT IN THE EVALUATION OF URBAN LOCAL GOVERNMENT EXPENDITURES
Słowa kluczowe	finanse publiczne, audyt wewnętrzny, samorząd terytorialny
Key words	internal audit, expenses, public sector, local government units, Poland
Abstrakt	Artykuł przedstawia rolę oraz zadania audytu wewnętrznego w ocenie wydatków publicznych w wybranym obszarze na przykładzie samorządów miejskich w Łodzi, Piotrkowie Trybunalskim oraz Skierniewicach. W toku badań ustalono m.in., że audyt wewnętrzny poprzez swoje zadania przyczynia się do racjonalniejszego wydatkowania środków finansowych z budżetu miasta na działania administracji publicznej. Ponadto wykazano również, że audyt wewnętrzny jest pomocnym narzędziem w dbaniu o ponoszenie uzasadnionych wydatków przez jednostki sektora finansów publicznych. Ocena oraz monitorowanie wydatków jest powinnością władzy publicznej w celu zapewnienia racjonalnej gospodarki finansowej danej jednostki samorządu terytorialnego. Celem artykułu jest przedstawienie audytu wewnętrznego jako istotnego narzędzia wsparcia organów miasta w ocenie wydatków gmin miejskich w wybranym obszarze. Na potrzeby niniejszej publikacji jako przykład do analizy wybrano jednostki samorządu terytorialnego z województwa łódzkiego tj. miasta na prawach powiatu. W niniejszym artykule jako metody badawcze wykorzystano studium przypadku, metodę analityczną, metodę wnioskowania oraz metodę badania dokumentów. Do przeprowadzenia niezbędnych analiz wykorzystano materiały udostępniane przez badane podmioty oraz dane dostępne w rejestrach publicznych, gromadzonych przez uprawnione do tego instytucje.
Abstract	The article presents the role and tasks of internal audit in the assessment of public expenditures in a selected area for municipal governments in Łódź, Piotrków Trybunalski and Skierniewice in Poland. The research found, among other things, that internal audits contribute to a more rational spending of funds from the city budget on public administration activities. In addition, it has also been shown that internal audit is a helpful tool in ensuring reasonable expenses for public finance sector entities. The assessment and monitoring of expenses is the responsibility of public authorities, to ensure rational financial management of a given local government unit. The aim of the article is to present internal audit as an important tool to support city authorities in assessing the expenditure of municipalities in a selected area. For the purposes of this publication, local government units from the Łódź Voivodeship, i.e. a city with district status, were selected as an example for analysis. In this article, case study, analytical method, inference method and document examination method were used as research methods. To make the necessary analyses, materials made available by the surveyed entities and data available in public registers collected by authorized institutions were used.
Cytowanie	Szydłowski C. (2019) Rola audytu wewnętrznego w ocenie wydatków samorządów miejskich.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 210-222
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Pełny tekst	PEFIM_2019_n71_s210.pdf

Autor	Grażyna Ancyparowicz
Tytuł	Programy Interwencyjne w Polityce Pieniężnej Eurosystemu
Title	INTERVENTION PROGRAMS IN THE MONETARY POLICY OF THE EUROSYSTEM
Słowa kluczowe	bank centralny, luzowanie ilościowe, duży program skupu aktywów.
Key words	central bank, quantitative easing, large scale asset purchase programs.
Abstrakt	Niniejszy artykuł przedstawia uwarunkowania prawne i przesłanki tzw. luzowania ilościowego (quantitative easing, QE) w polityce pieniężnej Eurosystemu. Omówiono główne programy interwencyjnych zakupów dłużnych papierów wartościowych, wzmiankując związane z tymi programami ryzyka dla stabilności systemu finansowego, które mogą zmaterializować się w dalszej perspektywie. Podkreślono potrzebę stałego monitorowania niestandardowych instrumentów finansowych stosowanych w krajach Eurolandu, tak aby polskie centralne instytucje finansowe rozporządzały pełnym instrumentarium przeciwdziałania niekorzystnym zjawiskom w sferze krajowych finansów i gospodarki, które mogłyby zaistnieć i u nas w sytuacji kryzysowej o globalnym zasięgu. W badaniu zastosowano metodę analizy dokumentów Europejskiego Banku Centralnego (EBC) oraz wewnętrznych materiałów NBP dotyczących niestandardowych instrumentów polityki pieniężnej.
Abstract	This article presents the underlying legal and economic bases of so-called quantitative easing (QE) in the monetary policy of the Eurosystem. Large asset purchase programs and other intervention purchases of securities are discussed, and the risks of such policies for the long-term stability of the financial system are also addressed. It is noted that the non-standard financial instruments which are used in the Eurozone require close monitoring by Polish government financial institutions. This would help Poland access the full range of financial instruments that could be used to neutralize any unfavorable developments in the national financial sector and in the Polish economy which might occur in a global economic crisis. The research is based on analysis of European Central Bank documents and analytical studies of the Polish National Bank concerning non-standard instruments of financial policy.
Cytowanie	Ancyparowicz G. (2019) Programy Interwencyjne w Polityce Pieniężnej Eurosystemu .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 7-17
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Pełny tekst	PEFIM_2019_n71_s7.pdf

Autor	Grzegorz Biesok, Jolanta Wyród-Wróbel
Tytuł	PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL
Title	Proaktywne zachowania zakupowe i ich relacje w prostym modelu satysfakcji
Słowa kluczowe	consumer research, proactive consumer behaviour, satisfaction model, structural equation modelling (SEM)
Key words	badania konsumenckie, proaktywne zachowania zakupowe, model satysfakcji, modelowanie równań strukturalnych (SEM)
Abstrakt	The purpose of the paper was to verify how proactive shopping behaviours, as declared by the respondents, affect the relationship between expectations, perceived quality and customer satisfaction within a simple satisfaction model. The subject of research was supermarket customers. The authors of the article assumed ten proactive shopping behaviours and then built and verified a satisfaction model in the groups of respondents declaring, or not declaring, the given behaviour. The main conclusions resulting from the analysis is that satisfaction with purchases is more determined by the perceived quality in the case of customers who declare frequent purchases of products that improve the standard of living, consistency in purchasing perceived products and rapidity of purchasing decisions.
Abstract	Celem przeprowadzonych badań była chęć weryfikacji czy i w jakim stopniu deklarowane przez respondentów proaktywne zachowania zakupowe wpływają na relacje między oczekiwaniami, postrzeganą jakością a satysfakcją klientów w prostym modelu satysfakcji. Podmiotem badań byli klienci supermarketów. Autorzy artykułu przyjęli dziesięć zachowań, w których może demonstrować się proaktywna postawa zakupowa. Następnie ustalono modele satysfakcji w grupach respondentów deklarujących lub niedeklarujących dane zachowanie. Głównymi wnioskami wynikającym z analiz jest to, że satysfakcja z zakupów w większym stopniu zdeterminowana jest przez postrzeganą jakość w przypadku klientów deklarujących częste kupowanie produktów, które poprawiają poziom życia, konsekwencję w nabywaniu upatrzonych produktów oraz szybkość (niezwłoczność) podejmowanych decyzji zakupowych.
Cytowanie	Biesok G., Wyród-Wróbel J. (2019) PROACTIVE PURCHASE BEHAVIOUR AND THEIR RELATIONS IN SIMPLE SATISFACTION MODEL.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 28-37
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Pełny tekst	PEFIM_2019_n71_s28.pdf

Autor	Tomasz Dąbrowski
Tytuł	Wykorzystanie stron internetowych w komunikowaniu polityki społecznej odpowiedzialności przez spółki publiczne notowane na GPW w Warszawie
Title	THE ROLE OF WEBSITES IN COMMUNICATING CSR POLICY BY PUBLIC COMPANIES LISTED ON THE WARSAW STOCK EXCHANGE
Słowa kluczowe	społeczna odpowiedzialność biznesu, komunikacja, Internet, spółki publiczne, interesariusze
Key words	corporate social responsibility, communication, internet, public companies, stakeholders
Abstrakt	Przedsiębiorstwa, angażując się w działania z zakresu CSR, mogą generować korzystne dla siebie zachowania interesariuszy i budować reputację. Z drugiej strony niska świadomość interesariuszy dotycząca tych działań i ich nieufność stanowią główne przeszkody w maksymalizowaniu korzyści dla przedsiębiorstw. Rodzi to potrzebę skutecznej komunikacji, która zwiększałaby tę świadomość i niwelowała nieufność. Celem badań przedstawionych w tym artykule było określenie, w jaki sposób spółki notowane na Giełdzie Papierów Wartościowych w Warszawie wykorzystują swoje strony internetowe do komunikowania działań z zakresu CSR. Badania oparto na analizie stron internetowych i zamieszczonych na nich dokumentów. Główne wyniki wskazują, że najważniejszym czynnikiem różnicującym wykorzystanie stron internetowych w komunikacji CSR była wielkość przedsiębiorstwa.
Abstract	Companies, by engaging in Corporate Social Responsibility (CSR) activities, can generate favorable stakeholder behaviors and build up their corporate reputations. On the other hand, stakeholders’ low awareness of these activities, and their lack of confidence in corporations, create major obstacles in gaining maximum benefits for these companies. This gives rise to a need for effective CSR communication. The purpose of the research presented in this paper was to identify how companies listed on the Warsaw Stock Exchange use their websites to communicate CSR activities. The research was based on the analysis of company documents. The main results show that company size was the most important factor differentiating CSR communication.
Cytowanie	Dąbrowski T. (2019) Wykorzystanie stron internetowych w komunikowaniu polityki społecznej odpowiedzialności przez spółki publiczne notowane na GPW w Warszawie.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 50-64
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Pełny tekst	PEFIM_2019_n71_s50.pdf

Autor	Piotr Hadrian
Tytuł	PRACTICAL CONSIDERATIONS FOR THE IMPLEMENTATION OF MARKETING AUDIT AS STRATEGIC CONTROL
Title	Praktyczne uwarunkowania implementacji strategicznej kontroli marketingu w formie audytu
Słowa kluczowe	marketing management, strategic marketing control, marketing audit
Key words	zarządzanie marketingiem, strategiczna kontrola marketingu, audyt marketingu
Abstrakt	The article discusses the problems of marketing control, understood as a function which tops the management cycle. The immediate aim of this article is to present the results of research on the use of marketing audit as a form of strategic marketing control, in particular, the indicated factors that affect the limitation of its use. Considerations on the theoretical aspect, as well as the analysis of empirical material of a secondary and primary nature, were conducted using the literature studies method and qualitative research methods. I presented the results of several studies directly devoted to the problems of implementing marketing audit against the background of analyzing the place of audit in the structure of marketing control. The research, although conducted at different times, in different markets and using different methods, undertook similar research topics, which allows, to some extent, a qualitative comparative analysis of their results. The presented results show that the degree of the use of marketing audit in economic practice still should be assessed as weak. Limiting factors for the use of marketing audit in enterprises include, first and foremost: restricting access to information necessary in the process of auditing, unawareness of the benefits resulting from the implementation of marketing audit, the unclear nature of marketing activities undertaken, and the fear of excessive organizational and financial burden.
Abstract	Artykuł poświęcony jest problematyce kontroli marketingu rozumianej jako funkcja wieńcząca cykl procesu zarządzania. Bezpośrednim celem artykułu jest zaprezentowanie wyników badań dotyczących wykorzystywania audytu marketingu jako formy strategicznej kontroli marketingu, a w szczególności wskazywanych czynników, które wpływają na ograniczenie jego wykorzystania. Rozważania w części teoretycznej, jak i analizie materiału empirycznego o charakterze wtórnym i pierwotnym, prowadzone były z wykorzystaniem metody studiów literaturowych oraz metod badań jakościowych.Na tle rozważań poświęconych usytuowaniu audytu w strukturze kontroli marketingu, dokonano prezentacji wyników kilku badań, poświęconych bezpośrednio problemom implementacji audytu marketingu. Badania, choć prowadzone w odmiennym czasie, na różnych rynkach i różnymi metodami, podejmowały podobne zagadnienia badawcze, co umożliwia w pewnym zakresie dokonanie jakościowej analizy porównawczej ich wyników. Z zaprezentowanych wyników wynika, że stopień wykorzystywania audytu marketingu w praktyce gospodarczej, niezmiennie należy ocenić jako słaby. Za czynniki ograniczające wykorzystanie audytu marketingu w przedsiębiorstwach, należy uznać przede wszystkim ograniczenie dostępu do informacji niezbędnych w procesie realizacji audytu, nieświadomość korzyści wynikających z realizacji audytu marketingu, nieklarowny charakter podejmowanych działań marketingowych oraz obawy przed nadmiernymi obciążeniami natury organizacyjnej i finansowej.
Cytowanie	Hadrian P. (2019) PRACTICAL CONSIDERATIONS FOR THE IMPLEMENTATION OF MARKETING AUDIT AS STRATEGIC CONTROL.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 65-76
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Autor	Wioletta Krawiec
Tytuł	BUILDING A BRAND FOR THE CITY OF LODZ: MOTIVATING AND DEMOTIVATING FACTORS FOR MANAGERS OF CULTURAL INSTITUTIONS
Title	Czynniki motywujące i demotywujące menedżerów instytucji kultury w obszarze budowania marki miasta Łodzi – wyniki badań
Słowa kluczowe	city brand, manager, grounded theory, cultural institutions, motivators, de-motivators
Key words	marka miasta, menedżer, teoria ugruntowana, instytucje kultury, motywatory, demotywatory
Abstrakt	The article aims to identify areas/factors that may motivate or discourage managers of cultural institutions from getting actively involved in the process of building the Lodz brand for cultural resources. The article describes the manager profile of cultural institutions and presents an ordered list of factors (stimuli) that have a positive or negative impact on the activities of managers of cultural institutions in the area of creating the city brand. The empirical basis of the article is interviews with managers and promotion employees in the city's cultural institutions in Lodz. Data analysis was carried out by the principles of grounded theory methodology. The research has been carried out since December 2017 within the Department of Marketing and the Department of City and Region Management of the Faculty of Management at the University of Lodz as part of the project: "Cooperation of public administration with cultural institutions in the context of building a city brand".
Abstract	Celem artykułu jest zidentyfikowanie obszarów/ czynników, które mogą motywować lub też zniechęcać menedżerów instytucji kultury do aktywnego zaangażowania się w proces budowania marki Łodzi o zasoby kultury. W artykule opisano profil menedżera instytucji kultury oraz zaprezentowano uporządkowaną lisy czynników (bodźców), które mają pozytywny bądź negatywny wpływ na działania menedżerów instytucji kultury w obszarze kreowania marki miasta. Podstawę empiryczną artykułu stanowią wywiady przeprowadzone z menedżerami i pracownikami ds. promocji w miejskich instytucjach kultury w Łodzi. Analiza danych została przeprowadzona zgodnie z zasadami metodologii teorii ugruntowanej. Badania te są prowadzone od grudnia 2017 r. w obrębie Katedry Marketingu oraz Katedry Zarządzania Miastem i Regionem Wydziału Zarządzania Uniwersytetu Łódzkiego w ramach projektu: „Współpraca administracji publicznej z instytucjami kultury w kontekście budowania marki miasta”.
Cytowanie	Krawiec W. (2019) BUILDING A BRAND FOR THE CITY OF LODZ: MOTIVATING AND DEMOTIVATING FACTORS FOR MANAGERS OF CULTURAL INSTITUTIONS .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 90-105
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Autor	Barbara Kucharska, Mirosława Malinowska
Tytuł	TRENDS IN Y GENERATION’S BEHAVIOUR ON THE FOOD MARKET
Title
Słowa kluczowe	generation Y, consumer behaviour, food market, trends
Key words	pokolenie Y, zachowania konsumentów, rynek żywności, trendy
Abstrakt	The aim of the article is to identify Y generation’s behaviour on the food market in the context of dominant consumer trends. The purpose of the article was accomplished by literature studies, information from branch magazines and direct research carried out by the authors of the article. Identification of consumer trends was made on the basis of secondary sources of information, using also the report Top 10 Global Consumer Trends 2019 by Euromonitor International. The report also became an inspiration to undertake direct research, which was carried out using the auditorium survey technique among representatives of the Y generation. The results of research and analysis indicate that the Y generation referred to as "yummy" is an extremely important entity on the food market - large, young, innovative , active, fast, demanding, unique and very important for the supply entities on the food market. The behaviour of this group of consumers determines contemporary trends on the market and the necessity to undertake activities consistent with these trends in terms of the offer, its availability, as well as diversity and price.
Abstract	Celem artykułu jest identyfikacja zachowań pokolenia Y na rynku żywności kontekście dominujących trendów konsumenckich. Realizacji celu artykułu posłużyły studia literaturowe, informacje pochodzące z czasopism branżowych oraz badania bezpośrednie przeprowadzone przez autorów artykułu. Rozpoznania trendów konsumenckich dokonano na podstawie wtórnych źródeł informacji, wykorzystując również raport Top 10 Global Consumer Trends 2019 Euromonitor International. Raport stał się także inspiracją do podjęcia badań bezpośrednich, które zostały zrealizowane techniką ankiety audytoryjnej wśród przedstawicieli pokolenia Y. Wyniki przeprowadzonych badań i analiz wskazują, że pokolenie Y określane jako „mniam” to niezwykle ważny podmiot na rynku żywności – duży liczebnie, młody, innowacyjny, aktywny, szybki, wymagający, wyjątkowy oraz bardzo ważny dla podmiotów podaży na rynku żywności. To zachowania tej grupy konsumentów wyznaczają współczesne trendy na rynku i konieczność podejmowania działań zgodnych z tymi trendami w zakresie oferty, jej dostępności, a także różnorodności oraz ceny.
Cytowanie	Kucharska B., Malinowska M. (2019) TRENDS IN Y GENERATION’S BEHAVIOUR ON THE FOOD MARKET.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 106-119
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Autor	Grzegorz Maciejewski, Sylwia Mokrysz
Tytuł	NEW TRENDS IN CONSUMPTION ON THE COFFEE MARKET
Title	Nowe trendy w konsumpcji na rynku kawy
Słowa kluczowe	megatrends, consumer trends, trends on the food and beverages market, product trends, coffee market.
Key words	megatrendy, trendy konsumenckie, trendy na rynku żywności i napojów, trendy produktowe, rynek kawy
Abstrakt	The aim of the article is to present trends in consumption, which currently affect or will affect the behaviour of coffee consumers in the next 2-5 years. The article is written in the form of theoretical considerations supported by an analysis of source materials. It presents the main megatrends, consumer trends and product trends observed on the coffee market. It also describes relations between the aforementioned phenomena and consumer behaviour. The analysis of the collected data made it possible to conclude that the main trends determining consumer behaviour are naturalness and sustainability, health and nutrition, multisensory experience, convenience, digitalisation and individualisation. In order to meet these trends, producers and sellers of coffee will also want to gain an influence on the choices and preferences of coffee consumers by supporting and developing such product trends as: craft coffee time, the ice age is coming, ready to drink coffee, co-branding to dial up indulgence, convenient formats go premium, the rise of super coffee or the world of smart vending machines.
Abstract	Celem artykułu jest przybliżenie trendów w konsumpcji, które oddziaływają obecnie lub będą oddziaływać w perspektywie 2-5 lat na zachowania konsumentów kawy. Artykuł ma charakter teoretycznych rozważań wspartych analizą materiałów źródłowych. Przedstawione w nim zostały główne megatrendy, trendy konsumenckie oraz trendy produktowe obserwowane na rynku kawy. Opisano w nim także relacje zachodzące między wymienionymi zjawiskami a zachowaniami konsumentów. Przeprowadzona analiza zgromadzonych danych pozwoliła stwierdzić, że główne trendy determinujące zachowania konsumentów to naturalność i zrównoważony rozwój, zdrowie i zdrowe odżywianie, wielozmysłowe doświadczenia, wygoda, digitalizacja oraz indywidualizacja. Producenci i sprzedawcy kawy wychodząc naprzeciw tym trendom, będą również chcieli sami uzyskać wpływ na wybory i preferencje konsumentów kawy wspierając i rozwijając takie trendy produktowe jak: czas kawy rzemieślniczej, epoka lodowcowa – kawy parzone na zimno, kawy gotowe do spożycia, łączenie marek dla większej przyjemności, kawa wygodna w formacie premium, czas super kawy czy świat inteligentnych automatów.
Cytowanie	Maciejewski G., Mokrysz S. (2019) NEW TRENDS IN CONSUMPTION ON THE COFFEE MARKET.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 132-144
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Autor	Anna Owczarczyk
Tytuł	IMPACT OF PENSION SYSTEM REFORMS ON PUBLIC FINANCE EXPENDITURES IN POLAND
Title
Słowa kluczowe	social security system, reform, public finance, Poland
Key words	System zabezpieczenia społecznego, Reforma, Finanse publiczne
Abstrakt	The social security system in each country, if it exists, plays a crucial role in supporting citizens and specific expenditures of the public finance system. Its importance in public spending depends on many factors; in particular, on its source and on its form of financing benefits or pensions. The social security system in Poland is composed of a social insurance and welfare system, a health insurance system, unemployment and family benefits, from which are enumerated an old-age pension, invalidity pension, sickness and maternity insurance, insurance against accidents at work and occupational diseases, and health insurance. The Polish social security system often changes due to implementation of improvements or limits on public spending. The most famous reform took place in 1999 and introduced the largest number of changes in the sphere of pension security. Because the scale of public funds that are passed on to the social security system is very large, pension reforms should are crucial for improving the state of public finances. The aim of the paper is to present changes that took place in the Polish pension system between 1999 and 2017 and how those changes influenced the amount of public expenditures. The study reviews the research hypothesis: frequent changes in the pension system have a negative impact on the state of Polish public finance. The study covers the years 1999-2017, as well as the previous four years before the implementation of the pension reform. Basic research materials used to conduct the research analysis were reports on implementation of the state budget, data prepared by the Social Insurance Institution and the Agricultural Social Insurance Fund as well as statistical data obtained from the Central Statistical Office.
Abstract	System zabezpieczenia społecznego w każdym kraju, jeśli istnieje, odgrywa kluczową rolę we wspieraniu obywateli, jednocześnie stanowi duże obciążenie finansowe dla wydatków budżetowych państwa. W Polsce składa się on z systemu ubezpieczeń społecznych i opieki społecznej, systemu ubezpieczeń zdrowotnych, zasiłków dla bezrobotnych i świadczeń rodzinnych, z których wyliczono emeryturę, rentę inwalidzką, ubezpieczenie chorobowe i macierzyńskie, ubezpieczenie od wypadków przy pracy i choroby zawodowe i ubezpieczenie zdrowotne. Celem artykułu jest przedstawienie zmian, jakie zaszły w polskim systemie emerytalnym w latach 1999–2017 oraz wpływu tych zmian na wysokość wydatków publicznych. W badaniu dokonano weryfikacji hipotezy badawczej: często występujące zmiany w systemie emerytalnym mają negatywny wpływ na stan polskich finansów publicznych. Badaniem objęto lata 1999–2017. Podstawowymi materiałami badawczymi wykorzystanymi do przeprowadzenia analizy badań były sprawozdania z realizacji budżetu państwa, dane przygotowane przez Zakład Ubezpieczeń Społecznych oraz dane statystyczne uzyskane z Głównego Urzędu Statystycznego.
Cytowanie	Owczarczyk A. (2019) IMPACT OF PENSION SYSTEM REFORMS ON PUBLIC FINANCE EXPENDITURES IN POLAND.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 145-155
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Autor	Magdalena Ankiel, Bogdan Sojkin
Tytuł	PURCHASE DETERMINANTS OF DURABLE GOODS FOR RESIDENTS OF LARGE CITIES IN POLAND
Title	Determinanty zakupu dóbr trwałego użytku przez mieszkańców dużych miast w Polsce
Słowa kluczowe	purchasing behavior, purchase determinants, analysis of variance, Poland
Key words	zachowania nabywcze, determinanty zakupu, analiza wariancji
Abstrakt	The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research carried out in the years 2016 and 2017 at Poznan University of Economics and Business, as well as on other research studies published in Polish publications. The results of the study demonstrate groups of determinants that shape the purchasing decisions of consumers of durable products, as well as their variability in years 2016 and 2017.
Abstract	W artykule zaprezentowano analizę czynników zakupu dóbr trwałego użytku w grupach indywidualnych klientów w 6 dużych miastach w Polsce. Analiza oparta została na wynikach badań konsumenckich przeprowadzonych w latach 2016 i 2017 na Uniwersytecie Ekonomicznym w Poznaniu oraz na wynikach innych badań opublikowanych w polskich czasopismach. W wynikach badania zaprezentowano zbiory determinant kształtujące decyzje zakupowe konsumentów dóbr trwałego użytku oraz ich zmienność w latach 2016-2017.
Cytowanie	Ankiel M., Sojkin B. (2019) PURCHASE DETERMINANTS OF DURABLE GOODS FOR RESIDENTS OF LARGE CITIES IN POLAND.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 184-192
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Autor	Wiesław Musiał, Jacek Strojny
Tytuł	Obszary wiejskie w systemie ekonomiczno-społecznym państw Unii Europejskiej
Title	RURAL AREAS IN THE SOCIO-ECONOMIC SYSTEM OF EU COUNTRIES
Słowa kluczowe	obszary wiejskie UE, ludność na obszarach wiejskich, wartość dodana brutto (GVA)
Key words	EU rural areas, population of rural areas, employment on rural areas, gross value added (GVA)
Abstrakt	W opracowaniu podjęto problem identyfikacji i oceny obszarów wiejskich oraz pośrednich wiejsko-miejskich krajów Unii Europejskiej. Dla wybranych czterech zmiennych opisujących ich; powierzchnię, udział ludności, udział zatrudnionych i wypracowaną wartość dodaną brutto (GVA) wykonano analizy tabelaryczne, analizę skupień oraz dokonano dyskryminacji informacji statystycznej przy zastosowaniu techniki drzew klasyfikacyjnych. Przeprowadzone badania wskazały na wielowymiarowe zróżnicowanie obszarów wiejskich oraz ich duże, choć zróżnicowane znaczenie w ekonomii poszczególnych krajów. Na wydzielonych stricte obszarach wiejskich krajów UE, które stanowią 49,7% powierzchni, zamieszkuje 34,7% ludności, 26,7% znajduje zatrudnienie na wsi, a udział w wypracowanej wartości dodanej wynosi 13%. Analiza taksonomiczna skutkowała wyodrębnieniem trzech grup (skupień) liczących po osiem państw. Polska w tej kompleksowej ocenie obszarów wiejskich jest podobna do Czech, Danii, Francji, Łotwy i Niemiec.
Abstract	The study undertakes the problem of identifying, cataloguing, and evaluating rural areas and intermediate areas of European Union countries, for four selected variables which describe: area, share of population, share of employed, and share of gross value added (GVA). Tabular analyses and cluster analysis ware conducted, and the statistical information was differentiated through classification trees. The research revealed multidimensional diversification of rural areas and their meaningful, although diverse, relevance within the economic systems of individual countries. 34,7% of the EU population reside in strictly rural areas, which make up 49,7% of the EU geographic area. The share of employed in rural areas in the EU amounts to 26,7%. Additionally, the contribution of the rural areas to elaborated gross value added adds up to 13%. The taxonomy resulted in the extraction of three groups (clusters), each containing eight countries. According to that comprehensive evaluation of rural areas, Poland is similar to the Czech Republic, Denmark, France, Latvia and Germany.
Cytowanie	Musiał W., Strojny J. (2019) Obszary wiejskie w systemie ekonomiczno-społecznym państw Unii Europejskiej.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 193-209
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Autor	Zbigniew Korzeb
Tytuł	The Real Estate and Credit Bubble in Spain; Implications for Poland
Title	The Real Estate and Credit Bubble in Spain; Implications for Poland
Słowa kluczowe	mortgage crisis, banking sector, commercial banks, financial stability, Spain, Poland
Key words	mortgage crisis, banking sector, commercial banks, financial stability, Spain, Poland
Abstrakt	The aim of this article is to establish whether the symptoms of an emerging housing bubble can be observed on the Polish market. The concept of this study is based on a comparison between economic, financial and demographic conditions at the time of the mortgage crisis in Spain and the current situation on the housing market and on the market of housing loans granted to households in Poland. An analysis of two economic indicators, (i) housing loans to households-to-GDP expressed in growth rates and (ii) rates of house price growth, does not indicate that a speculative bubble occurs in Poland now. This, however, does not mean that the conclusions drawn from the Spanish crisis cannot and should not have a bearing on the Polish market, especially in terms of potential consequences the crisis may have for the banking sector.
Abstract	The aim of this article is to establish whether the symptoms of an emerging housing bubble can be observed on the Polish market. The concept of this study is based on a comparison between economic, financial and demographic conditions at the time of the mortgage crisis in Spain and the current situation on the housing market and on the market of housing loans granted to households in Poland. An analysis of two economic indicators, (i) housing loans to households-to-GDP expressed in growth rates and (ii) rates of house price growth, does not indicate that a speculative bubble occurs in Poland now. This, however, does not mean that the conclusions drawn from the Spanish crisis cannot and should not have a bearing on the Polish market, especially in terms of potential consequences the crisis may have for the banking sector.
Cytowanie	Korzeb Z. (2019) The Real Estate and Credit Bubble in Spain; Implications for Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 77-88
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Autor	Barbara Kiełbasa, Daniela Popa, Aliona Sargo, Mariusz Trojak
Tytuł	New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
Title	New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
Słowa kluczowe	agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency
Key words	agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency
Abstrakt	Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK.
Abstract	Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK.
Cytowanie	Kiełbasa B., Popa D., Sargo A., Trojak M. (2019) New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 103-112
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