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Autor	Ilir Kapaj, Maksim Meco, Ilir Tomorri
Tytuł	THE FARM TYPOLOGIES AND ITS PERFORMANCE IN ALBANIA (CASE OF ELBASAN)
Title
Słowa kluczowe	Elbasani region, farm typology, farm performance
Key words
Abstrakt	The aim of this paper is to determine the farm typology in Elbasan region and orient policy maker’s agriculture support scheme. Albania is divided into 12 regions and 61 municipality. Region of Elbasan is one of the intermediate ones4 and consists of 4 districts (district of Elbasan, Gramsh, Librazhd and Peqin). Elbasan ranked third by the availability of agricultural land in the country after Fier and Korca (72,872 ha or 10.4% of the agricultural land area at country level). Despite the size of the agricultural land area, it should be considered that a good part of it lies in hilly and mountainous part especially in Librazhd and Gramsh districts. Besides construction and development services, there is observed a growing trend of agricultural activity especially in terms of olive and vegetables cultivation in open field and greenhouses. In this region operate about 32,439 farms. The average farm family size is 4.9 persons, while the national average farm size is 4.5 persons (MAFCP, 2012). The farm typology was determined using nine indicators. Based on these indicators are identified the following type of cluster/typology for Elbasani district: poly-culture for market; livestock; leisure farms; fruit trees; arable crop farm; self-sufficiency. The farm performance was determined using factors productivity which reveals that farms that belong to the poly-culture for market, livestock and self-sufficient clusters are performing better than other clusters.
Abstract
Cytowanie	Kapaj I., Meco M., Tomorri I.
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Pełny tekst	ESARE_2018_n2_s59.pdf

Autor	Ryszard Kata
Tytuł	Mikroekonomiczny model działalności banków spółdzielczych w Polsce – dylematy wyboru
Title	MICROECONOMIC MODEL OF COOPERATIVE BANKS ACTIVITY IN POLAND - DILEMMAS OF CHOICE
Słowa kluczowe	banki spółdzielcze, model działania banków, bankowość relacyjna
Key words	cooperative banks, banks' business model, relationship banking
Abstrakt	W opracowaniu dokonano oceny kondycji ekonomiczno-finansowej oraz problemów strukturalnych banków spółdzielczych w Polsce w latach 2012-2016 jako przesłanek zmiany mikroekonomicznego modelu funkcjonowania banków spółdzielczych. W kontekście skali i zakresu działalności bankowej oraz rodzaju relacji z klientami, wyodrębniono trzy modele działania banków: konserwatywny, zrównoważony oraz ekspansywny. Dalej opisano atuty i słabości tych modeli, w kontekście rozwoju banków spółdzielczych.
Abstract	The paper analyzes the economic and financial condition and structural problems of co-operative banks in Poland in the years 2012-2016 as reasons to change the microeconomic model of cooperative banks. In the context of the scale and scope of banking activity and the type of relationship with customers, three models of banks' operations have been identified: conservative, sustainable and expansive. The advantages and weaknesses of these models have also been described in the context of the development of cooperative banks.
Cytowanie	Kata R. (2018) Mikroekonomiczny model działalności banków spółdzielczych w Polsce – dylematy wyboru.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 62-72
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Pełny tekst	PEFIM_2018_n68_s62.pdf

Autor	Grzegorz Sobiecki
Tytuł	Metoda analizy konsekwencji zmiany wysokości podatku akcyzowego od piwa dla budżetu państwa
Title	Simple method of comprehensive assessment of the consequences of the change in the excise tax on beer for the state budget
Słowa kluczowe	akcyza, wpływy budżetowe, rynek piwa, metoda szacowania
Key words	excise tax, budget revenues, beer market, estimation method
Abstrakt	W artykule autor przedstawia nieskomplikowaną, pośrednią metodę szacowania wielokanałowego wpływu zmian podatku akcyzowego na piwo na łączne wpływy państwowego budżetu w Polsce, korzystając z publicznie dostępnych danych. Kanały, które obejmuje metoda, to zmiany wpływów z podatków VAT, PIT, CIT oraz akcyzy na piwo oraz substytuty (głównie wódkę), pochodzących od producentów, pośredników sprzedaży piwa i substytutów oraz producentów surowców, usług oraz produktów pośrednich wykorzystanych do produkcji piwa.
Abstract	In this article the author derives a simple, indirect method to estimate a multi-channel influence of changes in excise tax on beer on state budget revenues in Poland, which uses publicly accessible statistical data. The channels included are changes of VAT, PIT, CIT and direct excise tax revenues of beer and substitutes (mainly vodka) paid by producers, retailers, wholesalers, gastronomy as well as of producers of raw materials, service and supplies providers for brewing beer.
Cytowanie	Sobiecki G. (2018) Metoda analizy konsekwencji zmiany wysokości podatku akcyzowego od piwa dla budżetu państwa.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 121: 5-24
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Pełny tekst	EIOGZ_2018_n121_s5.pdf

Autor	Andrzej Jędruchniewicz, Jacek Maśniak
Tytuł	Przemiany własnościowe ziemi rolnej w Polsce
Title	Changes in agricultural land ownership in Poland
Słowa kluczowe	rolnictwo, własność, prywatyzacja ziemi rolnej, gospodarstwo rodzinne
Key words	agriculture, property, agricultural land privatization, family household
Abstrakt	Celem opracowania jest przedstawienie i ocena procesu przekształceń własnościowych ziemi rolnej w Polsce z uwzględnieniem roli, jaką odegrała polityka kształtowania polskiego modelu rolnictwa opartego na gospodarstwach rodzinnych. Zadaniem obecnie prowadzonej polityki kształtowania ustroju rolnego jest ochrona i rozwój gospodarstw rodzinnych. Od 2003 roku występują ułatwienia w dostępie do ziemi dla tych gospodarstw. W latach 1992–2016 Agencja Nieruchomości Rolnych sprzedała łącznie ponad 2,6 mln ha gruntów rolnych. Osoby fizyczne zakupiły 80,8% sprywatyzowanych gruntów rolnych, a 19,2% tego typu gruntów nabyły osoby prawne. W 2016 roku w gospodarstwach prywatnych znajdowało się 91,4% użytków rolnych ogółem, a własność publiczna stanowiła 8,6%. Struktura własnościowa ziemi rolnej w Polsce jest zróżnicowana przestrzennie. Udział prywatnej własności jest największy w województwach mazowieckim i świętokrzyskim, a najmniejszy w województwie zachodniopomorskim.
Abstract	The aim of the article was to present the process of agricultural land privatization in Poland, taking into account the role that this policy has played in terms of shaping the Polish agricultural model, based on family households. The purpose of the current agrarian system shaping policy is the protection and development of family households. Since 2003 there have been facilitated access to land for family households. Between 1992 and 2016, the total of over 2.6 million ha of agricultural land were sold. Natural persons acquired the total of 81% of privatized agricultural land, with the 19% being acquired by legal entities. In 2016 private farms accounted for 91.4% of total agricultural land, while public ownership accounted for 8.6%. The ownership structure of agricultural land in Poland is spatially diversified. The share of private ownership is the largest in the Mazowieckie and Świętokrzyskie Voivodships, and the smallest in the Zachodniopomorskie Voivodship.
Cytowanie	Jędruchniewicz A., Maśniak J. (2018) Przemiany własnościowe ziemi rolnej w Polsce.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 121: 25-39
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Pełny tekst	EIOGZ_2018_n121_s25.pdf

Autor	Maiga Kruzmetra, Baiba Rivza
Tytuł	ECONOMIC ACTIVITY AS ONE OF THE SMART AND SUSTAINABLE DEVELOPMENT TRENDS IN RURAL TERRITORIES
Title
Słowa kluczowe	rural territories; sustainable development; economic activities
Key words
Abstrakt	Rural territory is an important part of the community’s living space, moreover, it is a living space for sustainable and smart development. With the growing public demand for a healthy living environment and healthy food, the role of rural territory as a living space for community and the necessity to maintain its sustainable development is increasing. However, the sustainability of rural territories as a living space will be preserved only when residents are ready for changes and if national institutions and local governments are promoting trends politically and practically. The aim of the research: to examine economic activity in the rural areas of Latvia with regard to promoting the sustainable and smart development direction during 2009–2016 and to assess the results achieved. An analysis of the information on entrepreneurship expansion used in the research allows making a number of conclusions. Even though Latvia has the lowest competitiveness rating among Poland, Lithuania, Latvia and Estonia, at the same time, it is characterized by the highest growth rates and small distances among these countries. The reduction of these differences was significantly influenced by economic activity expansion, including the knowledge economy segment in Latvia. The growth of the economy in the rural territories surpasses the growth rates in major cities. The rural space has confirmed its suitability for the innovative functioning and growth of the economy.
Abstract
Cytowanie	Kruzmetra M., Rivza B.
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Pełny tekst	ESARE_2018_n1_s48.pdf

Autor	Kateryna Voloshchuk, Yuliia Voloshchuk, Vitaliy Voloshchuk
Tytuł	INNOVATIVE DEVELOPMENT OF UKRAINE
Title
Słowa kluczowe	innovation, innovative development, strategy, digital economy
Key words
Abstrakt	It is determined that in economic science there is no single approach to the interpretation of the concept of ‘innovation’. It is suggested that taking into account the radical changes that are in the world economy today it is necessary to use the extended concept of innovation, which should be understood as the results of the development transformation, research, ideas and their combination into a radically new or improved technological, economic, social solution, the results of which can be applied in practice. The main indicators that determine the level of innovation development of a country or region and provide an opportunity to determine the impact on economic development are covered. The place of Ukraine in such ratings according to indicators of innovative development in 2017, 2018 and problems that cause their low level are defined. The improvement directions of the innovative development level of the country are defined and the real steps taken by the government of the country to correct the negative trends through the introduction of digital transformation of the country’s economy, the transition from raw material to high-tech production and the basis of innovative IT technologies and communications are shown.
Abstract
Cytowanie	Voloshchuk K., Voloshchuk Y., Voloshchuk V.
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Pełny tekst	ESARE_2018_n1_s62.pdf

Autor	Agnieszka Borowska
Tytuł	OPPORTUNITIES AND BARRIERS REGARDING THE DEVELOPMENT OF REGIONAL BEAN PRODUCTION WITH GEOGRAPHICAL CERTIFICATION IN POLAND
Title
Słowa kluczowe	regional beans, production, price
Key words
Abstrakt	The objective of the study is to present opportunities and barriers concerning the development of regional bean production with geographical indication and designation of origin, in Poland, in 2012-2017. The specificity, scale and conditions of production of three Polish regional bean species are described including the background of changes in the area cultivated with bean, its yield, production and development of buying-in prices. Attention is drawn to objective and subjective factors slowing down the certification process of leguminous crop production in accordance with producer specification. Information from the following databases has been used in the study: FAOSTAT, Eurostat, GUS (Central Statistical Office), JIHARS (Agricultural and Food Quality Inspection), as well as the following associations of regional bean producers (Association of Climbing Bean ‘Piękny Jaś’ Producers in Wrzawy, Association of Bean Producers in Nowy Korczyn, Cooperative ‘Dolina Dunajca’ and LAG (Local Action Group) ‘Biała-Dunajec’). The niche character and small previous production volume mean that regional beans PDO and PGI are only available in season for a small group of consumers. Little interest from producers of production certification makes it difficult to recognize that this pro-development activity is rather amateur at the current stage of building the regional food market in Poland.
Abstract
Cytowanie	Borowska A.
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Pełny tekst	ESARE_2018_n1_s133.pdf

Autor	Andrzej Czyżewski, Sebastian Stępień
Tytuł	DISCOVERING ECONOMICS IN THE EU’S COMMON AGRICULTURAL POLICY. RECOMMENDATIONS FOR THE NEW PERIOD 2021–2026
Title
Słowa kluczowe	common agricultural policy, economics, paradigm, recommendations
Key words
Abstrakt	The aim of the publication is to assess the functioning of common agricultural policy (CAP) in the context of its relationship with the paradigm of industrial and sustained development of the food economy. The idea is to find a relationship between specific instruments of the EU’s agricultural policy and the assumptions of the adopted paradigms, and thus formulate certain general application premises and solutions in three areas: justification for the support of the agricultural sector, the problem of income deprivation of agricultural producers, and the change of the industrial-technological development model, predominant in agriculture, into sustained development. In light of the presented discussion, the occurrence of the following three economic CAP premises was confirmed: the need for financial support for the agricultural sector, the drainage of agricultural producers in the food supply chain, and the superiority of sustainably developed agriculture over industrial agriculture. As a result, recommendations concerning common agricultural policy after 2020 were given. The most important ones include: maintaining as high a level of support for agriculture as possible at an EU level, maintaining the system of direct subsidies as the most important instrument of equalising agricultural income, limiting unequal distribution of payments among small and large farms, enhancing the position of the farmer in the food chain, implementating a mandatory risk management instrument, and establishing an ‘environmental budget’ financing public goods.
Abstract
Cytowanie	Czyżewski A., Stępień S.
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Pełny tekst	ESARE_2018_n1_s154.pdf

Autor	Zenon Pokojski
Tytuł	IN SEARCHING FOR BUSINESS MODEL OPEN FOR INNOVATIONS ON AGRICULTURAL MARKET – CONCEPTUAL APPROACH
Title
Słowa kluczowe	open innovations, business model, cooperation platform, foundation
Key words
Abstrakt	Open innovation requires skills to manage various processes of knowledge development, such as the ability to acquire knowledge, its commercialization, development and protection of intellectual property, shaping the relationship between the company and its surroundings. Many companies declare openness to innovations, at the same time the organizational structure, existing procedures, management culture, incentive systems are not ready to seek and transfer knowledge. The biggest challenge for managers is to carry out a transformation process from closed organization to an origination that is open to innovation. The article analyses the possibility of building an organizational and legal structure with the so-called ‘permeable borders’, open to innovation. After reviewing the literature, analysing the cases of chemical companies, conducting interviews with members of the Grupa Azoty Puławy consortium, I propose a cooperation platform for various organizations operating for the agricultural market which is open to acquiring and implementing innovations, but also for outsourcing.
Abstract
Cytowanie	Pokojski Z.
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Pełny tekst	ESARE_2018_n1_s237.pdf

Autor	Sławomir Stec, Monika Szeląg
Tytuł	INNOVATION AND RESEARCH AND DEVELOPMENT ACTIVITIES IN PODKARPACKIE VOIVODESHIP IN THE YEARS 2005–2016
Title
Słowa kluczowe	entrepreneurship, innovation, innovative company, innovation management, innovation processes, service innovation, technological innovation
Key words
Abstrakt	The article describes the activities related to running innovative activities and presents the dynamics of changes in expenditure on research and development as well as innovation in Podkarpackie Voivodeship in the years 2005–2016. Following article consist short characteristic of activities connected with innovation issue. It was found that the number of entities conducting R&D activities increased four times, and thus the employment of people dealing with research and development would grow as well. Similarly, the expenditure of these entities on the implementation of innovations increased, which, however, depended to some extent on the availability of EU funds. Thereby, in the period of reduced access to EU programs supporting the conduct of R&D activity, the expenditure of entities on these activities also slightly decreased.
Abstract
Cytowanie	Stec S., Szeląg M.
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Pełny tekst	ESARE_2018_n1_s243.pdf

Autor	Piotr Gradziuk, Barbara Gradziuk
Tytuł	EMPLOYMENT IMPACTS OF RENEWABLE ENERGY IN UE
Title
Słowa kluczowe	renewable energy sources, employment, panel estimation
Key words
Abstrakt	In the world renewable energy sector, including large hydropower, employed 10.3 million people, directly and indirectly, in 2017. This represents an increase of 5.3% over the number reported the previous year. The aim of the executed research is to determine the influence of harvesting renewable energy on the labour market in EU. Eurostat databases provided a source of empirical data concerning the amount of produced energy. The following sectors were considered: solid biofuels, biogas, liquid biofuels, geothermal, hydropower, municipal waste, solar photovoltaic, solar thermal, wind power and heat pumps. The research concerned 28 Member States of the EU between 2009 and 2016. Panel estimation was used as means of empirical indication of relations between the variables. The obtained models are adjusted to the empirical data, the rectified coefficient of determination equalled, depending on the sector, 0.828 (liquid biofuels) to 0.981 (solid biofuels). The analysed models show that throughout the examined period, the solar and wind power sectors were the ones that consumed the larger amount of work. As it was indicated above, these sectors are considered the most innovative and technologically advanced ones and thus, the employment rates seem to decreased in the shorter time.
Abstract
Cytowanie	Gradziuk P., Gradziuk B.
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Pełny tekst	ESARE_2018_n1_s259.pdf

Autor	Agnieszka Bobola, Olena Kulykovets, Irena Ozimek, Julita Szlachciuk
Tytuł	INTELLECTUAL PROPERTY PROTECTION TOOLS IN THE ACTIVITIES OF INNOVATIVE GASTRONOMIC ENTERPRISES OF THE MAZOWIECKIE VOIVODESHIP
Title
Słowa kluczowe	intellectual property, intellectual property protection tools, innovations, catering company
Key words
Abstrakt	The aim of the article is to evaluate the use of intellectual property protection tools to secure innovations in catering companies. The first part of the work presents the analysis of selected scientific publications that characterize innovations and tools for intellectual property protection. The second part of the article presents the results of qualitative research, which was obtained from 50 individual in-depth interviews conducted among representatives of gastronomic companies from Mazovian Voivodeship. The research was conducted between April and July 2017. The analysis of the collected research material indicates that catering companies have the potential to create innovations that could be protected by intellectual property tools. Unfortunately the scale of practical use of this tool is small.
Abstract
Cytowanie	Bobola A., Kulykovets O., Ozimek I., Szlachciuk J.
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Pełny tekst	ESARE_2018_n1_s281.pdf

Autor	Olha Babytska, Tamara Prykhodko, Olena Shust, Serhiy Zabolotnyy
Tytuł	ENVIRONMENTAL POLICY IMPLEMENTATION BASED ON INNOVATIVE COMPONENT – EXPERIENCE OF UKRAINE
Title
Słowa kluczowe	environmental policy, sustainability, innovation, effect
Key words
Abstrakt	The article presents the principles of environmental policy implementation in Ukraine and its social, economic and ecological impact in accordance with objectives of the Environmental Strategy of Ukraine for 2020. It is stated that activities of industrial enterprises lead to the most significant negative influence on the environment. The relation between environmental policy and atmospheric air emissions is determined using regression analysis. It is also proved that innovations can be viewed as a driver for realization of environmental policy. Measures for the environmental policy improvement in Ukraine refer to state and local control and imply a set of innovative actions in industrial production.
Abstract
Cytowanie	Babytska O., Prykhodko T., Shust O., Zabolotnyy S.
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Pełny tekst	ESARE_2018_n1_s287.pdf

Autor	Halina Powęska
Tytuł	RURAL AREAS OF POLAND AS THE BENEFICIARY OF EUROPEAN UNION FUNDING 2007−2013(15) FOR CULTURAL PROJECTS
Title
Słowa kluczowe	rural areas of Poland, EU structural funds, cultural heritage
Key words
Abstrakt	The paper presents the issues relating to the use of EU funds for cultural heritage projects in rural areas in Poland in the years 2007–2015. The study examines the structure of the funding of EU cultural heritage projects by the purpose of their implementation including revaluation of cultural heritage objects, creation and development of a new tourism product, renovation of sports and recreation infrastructure, promotion and other issues. The spatial analysis was carried out at the level of voivodships. The survey was conducted using the database of the National Information System of the Ministry of Infrastructure and Development of the Republic of Poland (NIS SIMIK 07-13) as at 31 December 2015. In the years 2007–2015, in both rural areas and rural districts, in the case of those projects which were aimed at developing infrastructure and restoring cultural heritage assets, while projects thematically related to the creation of a new tourism product and promotion were of lesser importance. However, the highest grants from EU sources were provided for projects thematically related to the reconstruction of cultural heritage and creation of tourism products, which shows that the activities aimed at preservation of cultural heritage and support for local entrepreneurship are of particular significance to European entities.
Abstract
Cytowanie	Powęska H.
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Pełny tekst	ESARE_2018_n1_s335.pdf

Autor	Oleksandra Mandych, Arkadii Mykytas, Liliia Prokopchuk
Tytuł	THE ECONOMIC ASPECTS OF SOLAR ENERGY PRODUCTION BY HOUSEHOLDS IN UKRAINE
Title
Słowa kluczowe	solar power, electricity, household electric energy, solar panels, bioeconomics
Key words
Abstrakt	In recent decades considerable attention has been paid to alternative and renewable energy. Among the alternative sources, the sun’s energy is most appealing. Therefore, the development of solar energy, in the long run, is one of the top priorities. In practice, there are numerous barriers to the growth of the solar energy market. First of all, economic: fairly high prices for solar systems and payback period; the absence of working capital from manufacturing enterprises, the absence of specific mechanisms for stimulating production in the form of subsidies, tax exemptions, preferential tariff policies, etc. Therefore, research into the development of solar energy, as a real tool for a comprehensive solution to economic and environmental problems, is becoming increasingly relevant. The paper considers the energy policy of the use of renewable energy sources in rural areas. The theoretically feasible and technically achievable potential of solar energy in the territory of Ukraine was characterized. It was noted that the sun is the most affordable supplier of energy on earth today. The use of solar radiation is expedient for the development of thermal and electric energy and is possible throughout the territory of Ukraine. The dynamics of the commissioning of solar power plants by private households was analysed. The attention is focused on the application of the ‘green’ tariff, which stimulates the increase in the number of solar projects implemented in households. A financial model of private households of choosing a solar power plant option was proposed. The problems were identified and the possibilities of using solar energy for ensuring energy independence of households and profit generation were assessed. The forecast for the development of solar energy of the period up to 2020 was made.
Abstract
Cytowanie	Mandych O., Mykytas A., Prokopchuk L.
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Pełny tekst	ESARE_2018_n1_s231.pdf

Autor	Mikołaj Jalinik
Tytuł	Promocja w rozwoju sylwanoturystyki
Title	Promotion in the development of sylvanoturystyka
Słowa kluczowe	promocja, środki promocji, rozwój sylwanoturystyki, obszary leśne
Key words	promotion, promotion measures, development sylvanoturistics, forest areas
Abstrakt	Sylwanoturystyka wiąże się z rozwojem ruchu turystycznego na obszarach leśnych1.Intensyfikacja tej formy wypoczynku stwarza szanse aktywizacji wielu jednostkomgospodarczym i obszarom o szczególnie wysokim stopniu zalesienia. Obszary leśne cechująniepowtarzalne i jedyne w swoim rodzaju walory turystyczne, które powinny być skuteczniepromowane. Opracowanie przedstawia zalety sylwanoturystyki jako formy wypoczynku, motywyjej uprawiania oraz środki promocji wpływające na jej dynamiczny rozwój.
Abstract	Sylvanoturism is associated with the development of tourism in the forest areas, which decisivelyaffect the physical and mental performance of each person. The development of this form ofleisure creates opportunities for activation of many economic entities as well as areas with particularlyhigh afforestation. Forest areas have unique and unique tourist values that should be promoted effectively.The study presents the advantage of sylvanoturism, as a form of rest, its motifs and promotionmeasures, which should be used effectively to develop dynamically.
Cytowanie	Jalinik M.
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Pełny tekst	TIRR_2017_n7_s13.pdf

Autor	Karol Król
Tytuł	Trendy projektowe w prezentacji gospodarstwagroturystycznych w Internecie
Title	Design trends in presentation of agrotouristic farms in the Internet
Słowa kluczowe	promocja agroturystyki, projekt graficzny, trendy projektowe, witryny responsywne,hero image
Key words	promotion of agrotourism, graphic design, design trends, responsive websites, heroimage
Abstrakt	Celem pracy było rozpoznanie formy graficznej (projektowej), jaką najczęściejprzyjmują witryny internetowe gospodarstw agroturystycznych. W pracy postawiono pytaniebadawcze, czy najnowsze trendy projektowe znajdują zastosowanie w projektach takich witryn.Badaniom inspekcyjnym poddano 282 witryny obiektów, które zadeklarowały, że prowadządziałalność agroturystyczną. W trakcie badań inspekcyjnych weryfikowano występowaniekoncepcji projektowych, m.in.: responsive web design, one-page, long-page, flat design, materialdesign, a także hero image.W zbiorze badanych witryn nie odnotowano ani jednej utworzonej w koncepcji flat design lubmaterial design. Najpopularniejszym rozwiązaniem projektowym była tzw. karuzela obrazów.Tylko jedną witrynę oceniono jako zgodną z trendem one-page design. Nieco większą popularnościącieszyły się koncepcje responsywności oraz hero image. Witryny z badanego zbioru byływ większości wykonane w klasyczny, zachowawczy sposób, według standardów projektowychz lat 2008–2012.
Abstract	The aim of the paper was to recognize the graphic (design) form taken most frequently bythe websites of agrotouristic farms and whether the newest design trends are applied in designs ofsuch websites. 282 websites were subject to the inspective surveys, which declared that they are conductingagritourism activities. Occuring design concepts such as: responsive web design, one-page,long-page, flat design, material design and hero image were verified during the tests.Not one flat design or material design created in the concept were noted in the set of the surveyedwebsites. The most popular design solution was so called a carousel of images. Only one website wasestimated as compatible with the trend called one-page design. Concepts of responsiveness as wellas hero image were slightly more popular. The websites from the tested set were mostly performed ina classic, conservative way according to the design standards from the years 2008–2012.
Cytowanie	Król K.
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Pełny tekst	TIRR_2017_n7_s37.pdf

Autor	Anna Dąbrowska, Mirosława Janoś-Kresło
Tytuł	Zachowania młodych konsumentów na rynku m-zakupów
Title	THE BEHAVIOUR OF YOUNG CONSUMERS ON THE M-SHOPPING MARKET
Słowa kluczowe	zachowania konsumentów, m-zakupy
Key words	consumer behaviour, m-shopping
Abstrakt	Niniejszy artykuł ma charakter empiryczny. Jego celem jest identyfikacja zachowań młodych konsumentów (w wieku 15–34 lata) na rynku m-zakupów, przy uwzględnieniu trzech grup: 15–18 lat, 19–24 lata i 25–34 lata. Jest to segment konsumentów bardzo wrażliwy na nowoczesne rozwiązania technologiczne i poszukujący nowości, co często jest wyrazem ich osobowości, wpisywania się w nowe trendy konsumenckie. W artykule wykorzystano głównie wyniki raportu mShopper 2.0. Polacy na zakupach mobilnych z 2016 roku oraz wyniki badania własnego wykonanego w 2013 roku na potrzeby projektu badawczego Kompetencje konsumentów jako stymulanta innowacyjnych zachowań i zrównoważonej konsumpcji (2011/03/B/HS4/04417).
Abstract	This article is of an empirical nature. Its main objective is to identify the behaviour of young consumers (aged 15–34) on the m-shopping market, taking into consideration three age groups: 15–18, 19–24 and 25–34. This segment is very sensitive to modern technological solutions and interested in novelties, which is often an expression of their personality and being in line with new consumer trends. The article is based mainly on the results of the report mShopper 2.0. Polacy na zakupach mobilnych from 2016 and the results of own research conducted in 2013 as a part of the research project Consumer Competence as a Stimulator of Innovative Behavior and Sustainable Consumption (2011/03/B/HS4/04417).
Cytowanie	Dąbrowska A., Janoś-Kresło M. (2017) Zachowania młodych konsumentów na rynku m-zakupów.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 120: 175-187
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Pełny tekst	EIOGZ_2017_n120_s175.pdf

Autor	Katarzyna Szalonka, Lucyna Witek
Tytuł	Percepcja zdrowej żywności a zachowania konsumentów
Title	PERCEPTION OF HEALTHY FOOD AND CONSUMER BEHAVIOR
Słowa kluczowe	zachowania nabywców, żywność, determinanty
Key words	behavior, food, determinants, consumer
Abstrakt	Celem artykułu jest pokazanie, w jaki sposób konsumenci percypują pojęcie zdrowej żywności oraz jakie czynniki mają wpływ na zachowania konsumentów wobec żywności, zwłaszcza ekologicznej i funkcjonalnej, postrzeganych jako produkty o dużej wartości dla zdrowia. Artykuł powstał na podstawie interdyscyplinarnych studiów literaturowych oraz badania jakościowego przeprowadzonego w marcu i kwietniu 2017 roku metodą indywidualnych wywiadów nieustrukturyzowanych na próbie 30 respondentów. Wszyscy respondenci są mieszkańcami Polski (woj. dolnośląskie, małopolskie, podkarpackie, wielkopolskie), wykazywali ponadprzeciętne zaangażowanie w proces nabywania produktów. Z przeprowadzonych badań literaturowych oraz empirycznych można wywnioskować, że konsumenci oczekują od produktów żywnościowych nie tylko walorów smakowych i odżywczych, ale przede wszystkim bezpieczeństwa zdrowotnego. Bezpieczeństwo żywności, troska o zdrowie swoje i rodziny oraz autentyczność stają się coraz bardziej istotnymi kryteriami wyboru produktów żywnościowych. W artykule scharakteryzowano motywy zakupu żywności ekologicznej i funkcjonalnej. Podstawowymi wyznacznikami zachowań konsumentów na rynku zdrowej żywności są czynniki demograficzne, świadomość zdrowotna, motywacje, styl życia, czynniki społeczne, stan zdrowia i percepcja konsumentów. Szczególną uwagę zwrócono na żywność ekologiczną i funkcjonalną jako produkty doceniane ze względu na walor zdrowotny.
Abstract	The purpose of the article is to identify factors that affect consumer attitudes and behavior towards food perceived by consumers as healthy. This article was based on interdisciplinary literature studies and qualitative research conducted in March and April 2017 by means of individual unstructured interviews on a sample of 30 respondents. All respondents are residents of Poland, exhibiting above average involvement in the processes of acquiring goods, preparing meals. From literature and empirical research, it can be concluded that consumers expect food not only for their taste and nutritional value, but first of all for health. The article has characterized the motives for buying food, considered by consumers to be healthier than food outlets (mass food). Food safety, health care for you and your family, and authenticity are becoming increasingly important criteria for choosing foods. The main determinants of consumer behavior in the healthy food market are demographic factors, health awareness, motivation, lifestyle, social factors and consumer perceptions. Particular attention has been paid to organic and functional foods as products valued for their health.
Cytowanie	Szalonka K., Witek L. (2017) Percepcja zdrowej żywności a zachowania konsumentów.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 120: 159-174
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Pełny tekst	EIOGZ_2017_n120_s159.pdf

Autor	Maciej Meyer
Tytuł	Krytyczna analiza paradygmatu innowacyjności
Title	Critical Analysis of the Innovation Paradigm
Słowa kluczowe	innowacje, imitacje, instytucje, kultury, ekonomia
Key words	innovations, imitations, institutions, cultures, economics
Abstrakt	Autor porusza problematykę innowacji i innowacyjności, zwracając uwagę na ich wady. Innowacje są pożądane przez państwa i korporacje, ale ich implementacja nie zawsze jest udana z powodu braku odpowiedniego otoczenia instytucjonalnego i kulturowego. Niedocenionym źródłem przewagi konkurencyjnej mogą być imitacje, które nie mają tylu wad co innowacje, a mogą do nich także prowadzić.
Abstract	The author raises the issue of innovation and pays attention to its disadvantages. Although innovations are the aim of many states and corporations their implementation is not always successful. The reason is lack of proper institutional and cultural background. Imitations may be an underrated source of competitive advantage. They do not have so many disadvantages as innovations but may lead to them as well.
Cytowanie	Meyer M. (2017) Krytyczna analiza paradygmatu innowacyjności.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 120: 5-15
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Pełny tekst	EIOGZ_2017_n120_s5.pdf