321. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Boiko V., Hubeni Y., Olishchuk P. A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation
Autor | Vitalii Boiko, Yuriy Hubeni, Petro Olishchuk |
Tytuł | A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation |
Title | |
Słowa kluczowe | rural population, economic expectations, reform, agrarian transformation, sociology, Lviv, Ukraine |
Key words | |
Abstrakt | In 1996 and 2016, respectively, the Independent Creative Group (ICG) conducted a comprehensive sociological study "Economic reform - the eye of the village." The aim of the project was to explore the evaluation of economic reform of rural populations in 5 areas: a) economic reform; b) quality of life and expectations; c) businesses; d) agricultural transformation; e) development of farming. The research was conducted in the form of "sociological fixation" expectations, estimates and other reactions to social challenges. The object of the study was a typical village of the Lviv region. The study confirmed the simultaneous increase of confidence in economic transformation and the growth of pessimism in the impact of reforms. The rural population understands the goals and objectives of reforms, and supports private property and the market economy. The standard of living has improved significantly, but it does not cover the real expectations of the population. Farmers understand the role and importance of entrepreneurship and accept new business entities. The study showed significant structural changes in the views and assessments of rural residents of the Lviv region. There is obvious public awareness of fundamental lifestyle changes in the countryside. |
Abstract | |
Cytowanie | Boiko V., Hubeni Y., Olishchuk P. (2017) A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 105-110 |
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Pełny tekst | PRS_2017_T17(32)_n4_s105.pdf |
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322. |
Turystyka i Rozwój Regionalny, 2017 |
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Guziuk M., Siedlecka A. Park Krajobrazowy Podlaski Przełom Bugu jako destynacjagospodarstw domowych
Autor | Marta Guziuk, Agnieszka Siedlecka |
Tytuł | Park Krajobrazowy Podlaski Przełom Bugu jako destynacjagospodarstw domowych |
Title | The Landscape Park the Bug River Gorge of Podlasie as a destinationfor households |
Słowa kluczowe | gospodarstwo domowe, czas wolny, turystyka, krajobraz |
Key words | household, free time, tourism, landscape |
Abstrakt | Wśród wielu funkcji jakie pełnią gospodarstwa domowe, można wymienić międzyinnymi funkcję mającą na celu zagospodarowanie czasu wolnego poszczególnych jegoczłonków. Metoda i narzędzia pozwalające na realizację tej funkcji oraz sam fakt ilości czasuwolnego wpływają na jakość życia. W dużej mierze możliwości zagospodarowania czasuwolnego zależą od poziomu osiąganych dochodów w gospodarstwie, jego sytuacji ekonomicznej.Obszar Parku Krajobrazowego Podlaski Przełom Bugu to jeden z celów podróżyna tereny wschodniej Polski. Celem artykułu jest określenie głównych czynników determinującychpodejmowanie aktywności turystycznej oraz ocena czynników wpływających, zdaniemrespondentów, na atrakcyjność turystyczną tego parku. Postawiono hipotezę, iż w opiniiusługobiorców najważniejszym czynnikiem jest położenie w pobliżu stadniny koni w JanowiePodlaskim. Dla realizacji celu i weryfikacji postawionej hipotezy przeprowadzone zostały badaniaankietowe na grupie 103 kierowników gospodarstw domowych korzystających z usługturystycznych na tym terenie w okresie kwiecień–czerwiec 2017 roku. |
Abstract | Among many functions of households there can be indicated the function aimed at managementof free time of their members. The method and the tools that allow for this function and thefact that they have a certain amount of free time affect the quality of life. The options of spendingfree time are highly dependent on the level of household’s income, its economic situation. One of thedestinations of trips to the Eastern Poland is the virgin area of the Landscape Park the Bug River Gorgeof Podlasie. The aim of the paper is to identify the main determinants of tourist activity and the factorsinfluencing the tourist attractiveness of the Landscape Park the Bug River Gorge of Podlasie onthe basis of respondents’ opinions. There was made a hypothesis that in the opinion of customers themost important factor is the location in the vicinity of the Horse Stud in Janów Podlaski. To accomplishsuch a goal and verify the hypothesis, the survey was conducted on a group of 103 household managersusing tourist services in this area in the period from April to June 2017. |
Cytowanie | Guziuk M., Siedlecka A. |
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Pełny tekst | TIRR_2017_n7_s99.pdf |
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323. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2017 |
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Kozub-Skalska S. Rola słupów i faktycznych organizatorów przestępstw karuzelowych oraz skala współpracy z biegłymi sądowymi w przestępczości gospodarczej
Autor | Sonia Kozub-Skalska |
Tytuł | Rola słupów i faktycznych organizatorów przestępstw karuzelowych oraz skala współpracy z biegłymi sądowymi w przestępczości gospodarczej |
Title | THE ROLE OF SUBSTITUTED PERSONS AND REAL ORGANIZERS OF CAROUSEL CRIMES AND THE SCALE OF COOPERATION WITH COURT EXPERTS IN ECONOMIC CRIME |
Słowa kluczowe | firmanctwo, karuzele vat, organizatorzy przestępstw karuzelowych, opinie biegłych sądowych. |
Key words | endorisng, VAT carousels, carousel organizers, opinions of court experts |
Abstrakt | Jednym z mechanizmów, który znacząco przyczynia się do istnienia luki w VAT są oszustwa podatkowe realizowane w ramach tzw. karuzeli podatkowej. Niestety skala tego zjawiska pokazuje, iż zarówno organy skarbowe, jak i organy ścigania nie radzą sobie z ograniczaniem tej skali. Dzieje się tak dlatego, że w prowadzonych postępowaniach często nie dochodzi do wykrycia faktycznego organizatora karuzeli VAT, co w konsekwencji powoduje, iż szuka on nowych słupów i niemal natychmiast tworzy kolejną karuzelę. Zdaniem autora za taki stan rzeczy odpowiada między innymi organ podatkowy wydający decyzje podatkowe na słupów nie korzystając przy tym z możliwości wynikających wprost z art. 55 kodeksu karnego skarbowego (firmanctwo). Nie można bowiem zapominać, iż faktycznymi beneficjentami korzyści finansowych pochodzących z oszustw podatkowych są organizatorzy, nie zaś osoby podstawione (słupy), które w efekcie swojej roli są bardzo nisko opłacani. Wydanie decyzji podatkowej na faktycznego organizatora umożliwia realne odzyskanie start jakie poniósł budżet państwa. Ponadto wyspecjalizowane komórki zajmujące się odzyskaniem mienia, które podlegają pod Wydział ds. Odzyskiwania Mienia w Komendzie Głównej Policji miałby realną szansę na zabezpieczenie majątku organizatora, pochodzącego z przestępstwa. Wydaje się, iż bez zmiany podejścia organów podatkowych i współpracy organów ścigania faktyczni organizatorzy pozostaną nadal bezkarni, a odzyskanie mienia niemal niemożliwe – mimo sprzyjających możliwości ustawodawczych. Do ustalania faktycznych organizatorów konieczna jest szeroka analiza schematu przestępczego procederu, a tym samym jak pokazuje praktyka bliższa współpraca wymiaru sprawiedliwości z biegłymi sądowymi, która w efekcie przyczyni się do efektywności ustalania faktycznych organizatorów zorganizowanych grup przestępczych działających w obszarach przestępstw karuzelowych. Artykuł stanowi kontynuacje badań podjętych przez autora w publikacji pt. Mechanizm przestępstw karuzelowych i metody ich ograniczenia1. Celem artykułu jest zwrócenie uwagi na konieczność zmiany podejścia do prowadzonego postępowania, co może realnie ograniczyć skalę przestępstw karuzelowych. Jednocześnie autor wskazuje na konieczność wykorzystania istniejącego stanu prawnego oraz współpracy z biegłymi sadowymi w celu poprawy efektywności prowadzonych postępowań (czas trwania postepowania, ustalanie faktycznych organizatorów). Wartością dodaną opracowania jest to, iż metody poruszone w artykule nie wymagają zmian legislacyjnych, a więc mogą zostać natychmiast zastosowane w praktyce. W celu przedstawienia zamierzonych celów zastosowano metody badań literaturowych oraz danych publicznych udostępnianych przez Ministerstwo Finansów, obowiązujących aktów prawnych. Ponadto przeprowadzono badania własne obejmujące skalę współpracy między wymiarem sprawiedliwości, a biegłymi sądowymi, co pozwala zweryfikować hipotezę, iż zakres tej współpracy w zakresie przestępczości gospodarczej jest niewystarczający. Zawarte w artykule rozważania mają charakter zarówno teoretyczny, jak i praktyczny. |
Abstract | One of the mechanisms that significantly contributes to the existence of the VAT gap are tax frauds implemented within the so-called carousel tax. Unfortunately, the scale of this occurrence shows that both tax authorities and law enforcement agencies do not cope with limiting this scale. This is because in the conducted proceedings, the real organizer of the VAT carousel is often not detected, which in turn means that he is looking for new substituted persons and almost immediately creates a new carousel. According to the author, such a state of affairs corresponds, inter alia, to the tax authority issuing tax decisions on substituted persons, without making use of the possibilities resulting directly from art. 55 of the penal fiscal code (endorsing). It can not be forgotten that the actual beneficiaries of financial benefits from tax frauds are the organizers, not the substitute persons, which as a result of their role are very low paid. Issuing a tax decision on the real organizer makes it possible to regain the actual losses taken by the state budget. In addition, specialized units dealing with the recovery of property, which are subject to the Department of Recovery of Property at the Police Headquarters would have a real chance to secure the property of an organizer from a crime. It seems that without changing the tax authorities' approach and law enforcement cooperation, the real organizers will remain unpunished, and the recovery of assets almost impossible - despite the favorable legislative possibilities. A broad analysis of the criminal procedure pattern is necessary to determine the real organizers, and thus, as the practice shows, closer judicial cooperation with court experts, which in turn will contribute to the effectiveness of identifying the real organizers of organized criminal groups operating in the areas of carousel crimes. The article is a continuation of the research undertaken by the author in the publication Mechanism of carousel crimes and methods of their limitation. The aim of the article is to draw attention to the need to change the approach to the conducted proceedings, which can realistically reduce the scale of carousel crimes. At the same time, the author indicates the necessity to use the existing legal status and to cooperate with court experts in order to improve the efficiency of proceedings (duration of proceedings, determination of real organizers). The added value of the study is that the methods mentioned in the article do not require legislative changes, so they can be applied immediately in practice. In order to present the intended objectives, there were applied methods of literature research and public data made available by the Ministry of Finance, applicable legal acts. In addition, own research was carried out, including the scale of cooperation between the judiciary and court experts, which allows us to verify the hypothesis that the scope of this cooperation in the field of economic crime is insufficient. The considerations in the article are both theoretical and practical. |
Cytowanie | Kozub-Skalska S. (2017) Rola słupów i faktycznych organizatorów przestępstw karuzelowych oraz skala współpracy z biegłymi sądowymi w przestępczości gospodarczej.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 18(67): 42-57 |
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Pełny tekst | PEFIM_2017_n67_s42.pdf |
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324. |
Annals of Marketing Management and Economics, 2017 |
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Ochnio E. Changes in the profitability of investment funds in Poland in the period 2005-2016
Autor | Emil Ochnio |
Tytuł | Changes in the profitability of investment funds in Poland in the period 2005-2016 |
Title | Changes in the profitability of investment funds in Poland in the period 2005-2016 |
Słowa kluczowe | |
Key words | financial sector, investment funds, profitability |
Abstrakt | |
Abstract | The paper examines the rates of return of three main types of investment funds in the period of from 2005 to June 2016. The analysis covers 120 equity, 55 bond and 60 mixed funds and is based on data taken from www.bossa.pl, www.analizy.pl and www.izfa.pl. The results of analysis indicate that macroeconomic conditions significantly shape fund returns, though the impact is diversified by fund type. Better stock market conditions benefit equity and mixed funds, and the periods of economic slowdown are favorable for safer funds, including bond and money market funds. For the entire period, equity funds achieved the highest returns, but with the highest risk. The opposite situation concerned bond funds. The average returns of every type of fund were higher than deposit rates – more than 50% of the funds outgained them. |
Cytowanie | Ochnio E. |
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Pełny tekst | AMME_2017_n1_s59.pdf |
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325. |
Annals of Marketing Management and Economics, 2017 |
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Zavalniuk K. Diversification as a modern growth strategy in agriculture
Autor | Kateryna Zavalniuk |
Tytuł | Diversification as a modern growth strategy in agriculture |
Title | Diversification as a modern growth strategy in agriculture |
Słowa kluczowe | |
Key words | strategy, marketing strategy, diversification, agrarian groups, agricultural enterprises |
Abstrakt | |
Abstract | The aim of the article is to examine the theoretical foundations of diversification strategy and identify the characteristics of its application in agriculture. The relevance of diversification strategy research is that its implementation allows additional income to be made, ensures financial stability for enterprise when demand for basic products fluctuates, and strengthens the competitive position in chosen markets. The importance for enterprise of implementing growth strategy is discussed, as is the economic essence of “marketing strategy”. Dynamic changes in the market force producers to review their activity and seek a more optimum development strategy. Diversification can be the optimal strategy when market conditions are uncertain. The article analyzes the essence and types of diversification along with the benefits and disadvantages of diversification strategy. As a result of the research, features of diversification strategy for the agricultural sector were analysed, the essence of which may be found in the unification of agricultural products with other kinds of activity. This is done to decrease the risk arising from receding demand for main agricultural products. The study found that the most effective and least risky strategy is vertical diversification, which involves obtaining a synergistic effect and reducing transaction costs (through the use of a single production chain from field to consumer). |
Cytowanie | Zavalniuk K. |
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Pełny tekst | AMME_2017_n1_s123.pdf |
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326. |
Annals of Marketing Management and Economics, 2017 |
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Zwierzyński P. The determinants of consumer behaviours in the furniture market
Autor | Patryk Zwierzyński |
Tytuł | The determinants of consumer behaviours in the furniture market |
Title | The determinants of consumer behaviours in the furniture market |
Słowa kluczowe | |
Key words | furniture sector, determinants of consumers’ behaviours |
Abstrakt | |
Abstract | The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important determinants affecting furniture purchasers’ attitudes in the Polish furniture market. The determinants are divided into indirect factors (economic, demographic and marketing) and direct ones. The he characteristics of furniture are also described. The publication is based on the literature and research conducted in the furniture market in previous years. |
Cytowanie | Zwierzyński P. |
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Pełny tekst | AMME_2017_n1_s131.pdf |
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327. |
Annals of Marketing Management and Economics, 2017 |
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Bil M. Population spatial mobility: essence and characteristics
Autor | Mariana Bil |
Tytuł | Population spatial mobility: essence and characteristics |
Title | Population spatial mobility: essence and characteristics |
Słowa kluczowe | |
Key words | population spatial mobility, movement, level of spatial mobility, personalitytypes of spatial mobility, immobility |
Abstrakt | |
Abstract | The aim of the paper is to improve theoretical foundations of the research of the population spatial mobility as an actual socio-economic concept and development of its three-dimensional model. Two basic concepts are used to understand spatial mobility – “mobility” and “space”. The population spatial mobility is suggested to consider its property, which reflects desire, willingness and opportunities to change a place of residence in specified space-time coordinates, which is accompanied by human potential capitalization during implementation processes. Immobility as the opposite property of mobility is identified. A three-dimensional model of the population spatial mobility is considered. The characteristics of the population spatial mobility are generalized. They include: subjectivity, level and scale display, tempology, transformation, goal orientation, potentiality, functionality, the ability to adjust and measurability. All the characteristics are described. The author points out that the methodology to determine the level of the population spatial mobility needs developing. The different types of the population spatial mobility are described in order to assess its level. This is active-mobile and passive-mobile population. The structure of the population spatial mobility is formed depending on the dominance of a particular personality type. The scale of spatial mobility as an important characteristic reflects desire, willingness and opportunities of movement for a specified distance. Functionality as the characteristic of spatial mobility reveals its ability to perform such functions as movement provision, stagnation resistance, balancing and alignment, variability, alternativeness, freedom, protection, development, self-responsibility and individualization. Goal orientation shows that the mobile property of a person allows them to more quickly meet the needs through the achievement of demanded goals compared to other members of society who are immobile. The actuality of the research of the population spatial mobility in the context of human development is proved in the conclusions. |
Cytowanie | Bil M. |
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Pełny tekst | AMME_2017_n2_s5.pdf |
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328. |
Annals of Marketing Management and Economics, 2017 |
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Gumenyuk V., Ilychok B., Poplavska Z., Pushak H. Exchange rate problems as an indicator of problems in governing the national economy
Autor | Vitali Gumenyuk, Bohdan Ilychok, Zhanna Poplavska, Halyna Pushak |
Tytuł | Exchange rate problems as an indicator of problems in governing the national economy |
Title | Exchange rate problems as an indicator of problems in governing the national economy |
Słowa kluczowe | |
Key words | monetary policy, GDP, inflation, employment, balance of payments, competitiveness, national budget, the shadow economy |
Abstrakt | |
Abstract | The article focuses on improvements and related issues in the implementation of Ukrainian monetary policy. Over the past 20 years the Ukrainian government has conducted monetary policy that flouts generally accepted international goals. The article alsopresents an overview of the main economic factors that exert an influence on the exchange rate – inflation and the state of the account surplus of goods payment balance, which is determined by the competitiveness of the economy. The index of global competitiveness is used as an indicator of the national economy’s competitiveness, while the country’s current position and dynamics under the global competitiveness index (GCI) are examined. The article details the main factors that have led the country’s position to fall, including the factthat the problems are systemic and result from corruption. The impact of the negative factors can be minimized in Ukraine, and monetary policy improved. |
Cytowanie | Gumenyuk V., Ilychok B., Poplavska Z., Pushak H. |
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Pełny tekst | AMME_2017_n2_s17.pdf |
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329. |
Annals of Marketing Management and Economics, 2017 |
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Lypchuk V., Stepura T. Qualimetric approaches to the quality of human potential in Ukraine
Autor | Vasyl Lypchuk, Tetiana Stepura |
Tytuł | Qualimetric approaches to the quality of human potential in Ukraine |
Title | Qualimetric approaches to the quality of human potential in Ukraine |
Słowa kluczowe | |
Key words | regional human potential quality, personal paradigm, qualimetry, time–space factors, energy, degree of harmonization |
Abstrakt | |
Abstract | The article evaluates the main parameters of human potential quality of Ukraine’s region. The assessment is based on the quantitative measurement of sustainable development. The Euclidean metric was used. The quality of human potential as a multi-structuralphenomenon characterizes the levels of human potential characteristics developed according to the environment of its formation, as well as public and personal needs. It is indicated that a structural approach should be used to study the quality of regional human potential. This necessitates the separation of certain levels of sociogenesis. Those levels include the human body, individuality and personality. Quality is formed at each of them. In this article, using qualimetry, a quantitative measure of quality was evaluated using the level of the human body. This was the basis for the premise that the quality of human potential is formed in a three-dimensional system of time, space and energy parameters, corresponding to the demographic, ecological and economic dimensions. Various indicators can be the characteristics of each of the parameters, depending on the research focus. Using the methods proposed, the quality of the human potential of Ukrainian regions was evaluated. Indicators of the degree of harmonization and the quantitative measure of the quality were calculated. It was established that analytical conclusions should be considered not only the grade of the quality achieved, but also the degree of harmonisation of internal and external factors. |
Cytowanie | Lypchuk V., Stepura T. |
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Pełny tekst | AMME_2017_n2_s41.pdf |
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330. |
Annals of Marketing Management and Economics, 2017 |
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Pozsár B. Do better socioeconomic features of population mean more competitive regions?
Autor | Balázs Pozsár |
Tytuł | Do better socioeconomic features of population mean more competitive regions? |
Title | Do better socioeconomic features of population mean more competitive regions? |
Słowa kluczowe | |
Key words | rural development, society, inequality, economy, education, innovation |
Abstrakt | |
Abstract | The objective of the case study was to give an overview of differences between Hungarian regions from the aspect of socioeconomic factors. The paper deals with the distinct situations of NUTS 2 regions in order to get a general view of the country fromthat angle. Although, that approach is not the most detailed one, it makes possible to easily distinguish the competitive parts of the country. Secondary data were provided by the Hungarian Central Statistical Office (KSH) and National Territorial Development and SpatialPlanning Information System (TeIR) were used to present the distribution of population by various expositions. Unemployment rate, distribution of educational attainment, population growth, rate of ageing, vitality index, dependency ratio and GDP per capita were calculated and assembled to present the differences. The results are showing clearly, that Central Hungary (HU10), Central Transdanubia (HU21), Western Transdanubia (HU22) are currently competitive. The population of Southern Transdanubia (HU23) and Southern Great Plain (HU33) are aging, but stable from the view of economy related indexes. Northern Hungary (HU31) and Northern Great Plain (HU32) are considered laggards from that aspect, but have a considerable potential because of the age structure of the population. The paper alsointroduces some national and EU programmes which are meant to mitigate the effects of unfavourable situations. |
Cytowanie | Pozsár B. |
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Pełny tekst | AMME_2017_n2_s55.pdf |
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331. |
Annals of Marketing Management and Economics, 2017 |
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Stepaniuk N. Development of educational migration in Ukraine
Autor | Natalia Stepaniuk |
Tytuł | Development of educational migration in Ukraine |
Title | Development of educational migration in Ukraine |
Słowa kluczowe | |
Key words | educational migration, economy, immigration, emigration, educational migrants, human capital, movement of intelligence, globalization |
Abstrakt | |
Abstract | The article studies the historical development of educational migration processes in Ukraine. It processes the classification of educational migration in view of global instability and manifestations of the crisis. It also suggests measures that should be implemented to prevent significant educational immigration from Ukraine. It also determines that the prerequisite for the educational migration is the desire of an individual to get certain education, which can be classified in terms of desired level of qualification, professional specialization, directions, methods and ways of getting education and the desired result. It is noted that a specific feature of educational migration is its impact not only on the profitability of the educational sector (or a particular university), but also on the economy of the country (region) that provides educational services in general. In addition, the consumers of educational services are a potential workforce of corresponding qualifications. In order to define characteristic features of educational migration from Ukraine, it was necessary to identify individual characteristics of such transferences; that is why classification of educational migration was done in view of global instability and manifestations of the crisis. To maintain and expand the reproduction of intellectual potential, it was suggested to use effective measures of educational and migration policy that would quickly adapt to the changes in the global economic environment. It is necessary to apply the mechanisms which could establish systematic movement of intelligence, capital, and information in two mutually symmetrical directions (into Ukraine and out of Ukraine). It is necessary to strengthen the competitive advantages of Ukraine in science, education and high technologies. |
Cytowanie | Stepaniuk N. |
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Pełny tekst | AMME_2017_n2_s101.pdf |
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332. |
Annals of Marketing Management and Economics, 2017 |
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Boshnjaku A., Kapaj A., Muca E., Thoma L. Brand awareness and consumer profile for milk: case of the Tirana market, Albania
Autor | Anila Boshnjaku, Ana Kapaj, Etleva Muca, Ledia Thoma |
Tytuł | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
Title | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
Słowa kluczowe | |
Key words | brand awareness, milk sector in Albania |
Abstrakt | |
Abstract | Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targetedmarkets and segments. This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. They also give high evaluation scores to the most known brands. On the other hand, consumers’ profile for different types of milk (UHT vs. pasteurized or fresh) seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing UHT milk. |
Cytowanie | Boshnjaku A., Kapaj A., Muca E., Thoma L. |
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Pełny tekst | AMME_2017_n2_s113.pdf |
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333. |
Annals of Marketing Management and Economics, 2017 |
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Szuba P., Tworzydło D. Verifying an image objectives matrix for measuring the effects of public relations activities in business
Autor | Przemysław Szuba, Dariusz Tworzydło |
Tytuł | Verifying an image objectives matrix for measuring the effects of public relations activities in business |
Title | Verifying an image objectives matrix for measuring the effects of public relations activities in business |
Słowa kluczowe | |
Key words | public relations, measurement of effects of public relations activities, internal and external communication, quantitative research, scale reliability analysis, image gap, image objectives matrix |
Abstrakt | |
Abstract | This article presents the results of comprehensive research on image in the internal and external environments of an organization. During the research, the method of measuring the effect of public relations activities, i.e. the image objectives matrix, was alsoverified. The above tool is used to determine the image position of an economic entity, and to identify possible problems the entity must address in the range of its internal and external communications. The main conclusion is: The research project, completed in three phases(external, internal, image assessment), enabled us to optimize the dedicated tools for subsequent image studies, making it easy to see the changes closely, taking into account their direction. ZETO’s management board has received extensive material that, if appropriately used, will have a direct impact on showing the direction in which the company should be headed in the coming years. The opinions of institutional clients and employees will help to determine the strategy for future activities. |
Cytowanie | Szuba P., Tworzydło D. |
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Pełny tekst | AMME_2017_n2_s121.pdf |
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334. |
Turystyka i Rozwój Regionalny, 2017 |
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Naherniuk D., Rybchak V. Tourism industry as an instrument of economic developmentof Ukraine
Autor | Diana Naherniuk, Vitalii Rybchak |
Tytuł | Tourism industry as an instrument of economic developmentof Ukraine |
Title | |
Słowa kluczowe | tourism, tourism industry, competitiveness, development, potential |
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Abstrakt | The article is dedicated to the main problems of development of tourism industryas an instrument of economic development of Ukraine in the conditions of globalizationof economic processes. The current state of tourism development in Ukraine was determinedand practical propositions on ensuring of economic development of the country owingto tourism were offered. The competitive advantages and weaknesses of tourism industry inUkraine were studied. Top priority measures to provide incentives for the successful developmentof inbound and domestic tourism in Ukraine were proposed. It was ascertained that thepriority task was creation a competitive national tourism product on the basis of systematicmarketing activity aimed at the exact positioning of different types of tourism products adaptedto consumers’ requirements and expectations. |
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Cytowanie | Naherniuk D., Rybchak V. |
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Pełny tekst | TIRR_2017_n8_s65.pdf |
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Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2017 |
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Bartkowiak P., Sojkin B. Determinanty zakupu żywności mieszkańców dużych miast w Polsce
Autor | Paweł Bartkowiak, Bogdan Sojkin |
Tytuł | Determinanty zakupu żywności mieszkańców dużych miast w Polsce |
Title | Purchase determinants of food for individual consumers in large cities in Poland |
Słowa kluczowe | determinanty zakupu mieszkańców miast, wyznaczniki zakupów żywności, eksploracyjna analiza czynnikowa. |
Key words | purchase determinants of city residents, determinants of food purchases, exploratory factor analysis |
Abstrakt | W artykule przedstawiono analizę determinant zakupu żywności przez nabywców indywidualnych w ośmiu dużych miastach w Polsce oraz ogółem. Analiza została przeprowadzona na podstawie wyników badań konsumenckich zrealizowanych w miastach w latach 2015–2016 w Uniwersytecie Ekonomicznym w Poznaniu oraz porównawczo innych polskich badań rynkowych z tego zakresu. W rezultacie zidentyfikowano i porównano podstawowe grupy czynników kształtujących zakupy artykułów żywnościowych oraz wykorzystano eksploracyjną analizę czynnikową dla pogłębionej analizy danych. |
Abstract | The article offers an analysis of purchase determinants of food for individual consumers in 8 large cities in Poland The analysis has been based on the outcomes of consumer research carried out in years 2015 and 2016 at Poznan University of Economics as well as on other research studies published in Polish sources. As a result, the identification and comparison of basic groups of determinants shaping the purchasing of food products has been provided, as well as the exploratory factor analysis was used for in-depth analysis of data. |
Cytowanie | Bartkowiak P., Sojkin B. (2017) Determinanty zakupu żywności mieszkańców dużych miast w Polsce.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 119: 155-164 |
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Pełny tekst | EIOGZ_2017_n119_s155.pdf |
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Zarządzanie Finansami i Rachunkowość, 2017 |
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Czarnecki E. Wpływ czynników społeczno-ekonomicznych klientów na poziom korzystania z produktów i usług bankowości elektronicznej
Autor | Edward Czarnecki |
Tytuł | Wpływ czynników społeczno-ekonomicznych klientów na poziom korzystania z produktów i usług bankowości elektronicznej |
Title | The impact of socio-economic characteristics on the level of customer use of the products and services of electronic banking |
Słowa kluczowe | czynniki społeczno-ekonomiczne, banki, klienci, produkty i usługi bankowe |
Key words | socio-economic characteristics, banks, customers, bank products and services |
Abstrakt | Celem pracy jest określenie wpływu czynników społeczno-ekonomicznych klientów (wiek, miejsce zamieszkania, wykształcenie, aktywność zawodowa, poziom dochodów, poziom kompetencji informatycznych) na korzystanie z produktów i usług bankowości elektronicznej. Praca składa się z dwóch części. W pierwszej przedstawiono wyniki wcześniejszych badań dotyczących zagadnień korzystania klientów banków z produktów i usług świadczonych drogą elektroniczną. W drugiej części przedstawiono opis badań własnych oraz ich wyniki. Wpływ czynników demograficznych na poziom korzystania określono za pomocą testu chi-kwadrat. Wyniki badań wskazują, że tylko wiedza i umiejętności informatyczne respondentów mają wpływ na korzystanie z produktów i usług bankowości elektronicznej jedynie w zakresie bankowości mobilnej. |
Abstract | The aim of this work is to show the impact of socio-economic characteristics (age, place of residence, education, professional activity, income level, computer knowledge) of the customer on the use of products and services of the electronic banking. The work consists of two parts. The first part presents the results of previous studies on using bank e-services by theirs customers. The second part describes the author’s own studies and their results. The impact of demographic factors on the level of the use of these banking e-services was determined by using the chi-squared test. The research results show that only the knowledge and IT skills of the respondents impact the use of electronic banking products and services in the field of mobile banking. |
Cytowanie | Czarnecki E. (2017) Wpływ czynników społeczno-ekonomicznych klientów na poziom korzystania z produktów i usług bankowości elektronicznej.Zarządzanie Finansami i Rachunkowość, nr 3: 19-34 |
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Pełny tekst | ZFIR_2017_n3_s19.pdf |
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Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2017 |
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Meyer M. Krytyczna analiza paradygmatu innowacyjności
Autor | Maciej Meyer |
Tytuł | Krytyczna analiza paradygmatu innowacyjności |
Title | Critical Analysis of the Innovation Paradigm |
Słowa kluczowe | innowacje, imitacje, instytucje, kultury, ekonomia |
Key words | innovations, imitations, institutions, cultures, economics |
Abstrakt | Autor porusza problematykę innowacji i innowacyjności, zwracając uwagę na ich wady. Innowacje są pożądane przez państwa i korporacje, ale ich implementacja nie zawsze jest udana z powodu braku odpowiedniego otoczenia instytucjonalnego i kulturowego. Niedocenionym źródłem przewagi konkurencyjnej mogą być imitacje, które nie mają tylu wad co innowacje, a mogą do nich także prowadzić. |
Abstract | The author raises the issue of innovation and pays attention to its disadvantages. Although innovations are the aim of many states and corporations their implementation is not always successful. The reason is lack of proper institutional and cultural background. Imitations may be an underrated source of competitive advantage. They do not have so many disadvantages as innovations but may lead to them as well. |
Cytowanie | Meyer M. (2017) Krytyczna analiza paradygmatu innowacyjności.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 120: 5-15 |
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Pełny tekst | EIOGZ_2017_n120_s5.pdf |
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Turystyka i Rozwój Regionalny, 2017 |
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Jalinik M. Promocja w rozwoju sylwanoturystyki
Autor | Mikołaj Jalinik |
Tytuł | Promocja w rozwoju sylwanoturystyki |
Title | Promotion in the development of sylvanoturystyka |
Słowa kluczowe | promocja, środki promocji, rozwój sylwanoturystyki, obszary leśne |
Key words | promotion, promotion measures, development sylvanoturistics, forest areas |
Abstrakt | Sylwanoturystyka wiąże się z rozwojem ruchu turystycznego na obszarach leśnych1.Intensyfikacja tej formy wypoczynku stwarza szanse aktywizacji wielu jednostkomgospodarczym i obszarom o szczególnie wysokim stopniu zalesienia. Obszary leśne cechująniepowtarzalne i jedyne w swoim rodzaju walory turystyczne, które powinny być skuteczniepromowane. Opracowanie przedstawia zalety sylwanoturystyki jako formy wypoczynku, motywyjej uprawiania oraz środki promocji wpływające na jej dynamiczny rozwój. |
Abstract | Sylvanoturism is associated with the development of tourism in the forest areas, which decisivelyaffect the physical and mental performance of each person. The development of this form ofleisure creates opportunities for activation of many economic entities as well as areas with particularlyhigh afforestation. Forest areas have unique and unique tourist values that should be promoted effectively.The study presents the advantage of sylvanoturism, as a form of rest, its motifs and promotionmeasures, which should be used effectively to develop dynamically. |
Cytowanie | Jalinik M. |
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Pełny tekst | TIRR_2017_n7_s13.pdf |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2016 |
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Orlykovskyi M., Poprozman N., Wasilewski M., Zaburanna L. Methodological Aspects of Creating the System of Indicators of Crisis Prevention as the Foundation for Stabilization of Agricultural Production Based on Ukrainian Experience
Autor | Mykola Orlykovskyi, Natalia Poprozman, Mirosław Wasilewski, Lesia Zaburanna |
Tytuł | Methodological Aspects of Creating the System of Indicators of Crisis Prevention as the Foundation for Stabilization of Agricultural Production Based on Ukrainian Experience |
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Key words | indicators of crisis, agricultural production, stabilization, crisis prevention, economic development, agrarian economy |
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Abstract | The article deals with the methodological principles of determining the indicators of the economic development of agricultural production, which are based on the requirements of the EU Common Agricultural Policy and which will identify the possibility of crises both in agriculture and its sub-sectors, as well as the national economy as a whole. The system which is reacting to the crisis indicators and allows assessment of the stability of economic development of agricultural production was proposed. Analytical approaches to diagnosis prehistory development and identify indicators – reacting to the crisis indicators by analyzing and evaluating indexes of dynamics in periods of stability (relatively stable path of development) and the crisis (sharp kink economic dynamics) and graphically analytical method of determination. For sectors show synthetic indicators (agricultural production, the level of monetization of the economy, import-export ratio) that serve as functional criteria for identify in previous periods of force majeure or crisis as precursor’s crisis. |
Cytowanie | Orlykovskyi M., Poprozman N., Wasilewski M., Zaburanna L. (2016) Methodological Aspects of Creating the System of Indicators of Crisis Prevention as the Foundation for Stabilization of Agricultural Production Based on Ukrainian Experience.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 16(31), z. 4: 308-321 |
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Pełny tekst | PRS_2016_T16(31)_n4_s308.pdf |
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Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, 2016 |
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Zieliński M., Ziętara W. Efektywność techniczna gospodarstw specjalizujących się w produkcji roślinnej a ich konkurencyjność
Autor | Marek Zieliński, Wojciech Ziętara |
Tytuł | Efektywność techniczna gospodarstw specjalizujących się w produkcji roślinnej a ich konkurencyjność |
Title | TECHNICAL EFFICIENCY AND COMPETITIVENESS OF FIELD FARMS |
Słowa kluczowe | gospodarstwa specjalizujące się w uprawach polowych, efektywność techniczna, zdolność konkurencyjna |
Key words | field farms, technical efficiency, competitiveness |
Abstrakt | Celem badań było wskazanie różnic w efektywności technicznej polskich gospodarstw specjalizujących się w produkcji roślinnej oraz określenie stopnia ich konkurencyjności, a także zbadanie związku między ich efektywnością techniczną a stopniem konkurencyjności. Dla osiągnięcia zamierzonego celu wykorzystano dane rachunkowe z 1007 gospodarstw specjalizujących się w uprawie zbóż, roślin oleistych i wysokobiałkowych na nasiona (typ 15) i 604 gospodarstw specjalizujących się w uprawie polowej różnych gatunków roślin (typ 16), które nieprzerwanie prowadziły rachunkowość dla polskiego FADN1 w latach 2010-2012. Oceny badanych gospodarstw dokonano z uwzględnieniem ich wielkości ekonomicznej, w zależności od wartości standardowej produkcji (SO)2 i wielkości wskaźnika efektywności technicznej ustalonego na podstawie metody Stochastic Frontier Analysis (SFA). Stwierdzono, że gospodarstwa o największej efektywności technicznej charakteryzowały się na tle całej badanej zbiorowości racjonalniejszym gospodarowaniem nakładami w celu uzyskania potencjalnej wartości produkcji. Miały najmniejszą powierzchnię użytków rolnych w obrębie poszczególnych klas wielkości ekonomicznej oraz najkorzystniejsze warunki glebowe i najlepsze techniczne uzbrojenie ziemi. Miały również największą zdolność konkurencyjną. |
Abstract | The aim of this paper was to identify differences in technical efficiency and to determine level of competitiveness of the Polish field farms. Furthermore, the connection between the farms’ technical efficiency and their level of competitiveness were analyzed. For this purpose, the empirical data from 1007 farms specializing in cereals, oilseeds and protein crops (type 15) and 604 farms specializing in general field cropping (type 16) was used. The farms collected data for Farm Accountancy Data Network (FADN) from 2010 to 2012. Assessment of these two groups of farms was based on their economic size (Standard Output) and technical efficiency indicator that was measured with Stochastic Frontier Analysis (SFA) method. It was found that farms with the greatest technical efficiency indicator used inputs in the most rational way in order to achieve potential value of production. Moreover, they had the smallest utilized agricultural area (UAA), the highest quality of their soils, the most advantageous level of technical equipment of UAA and the greatest ability of competitiveness. |
Cytowanie | Zieliński M., Ziętara W. (2016) Efektywność techniczna gospodarstw specjalizujących się w produkcji roślinnej a ich konkurencyjność.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 103, z. 1: 14-25 |
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Pełny tekst | RNR_2016_n1_s14.pdf |
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