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Autor	Aleksandra Nacewska-Twardowska
Tytuł	Porównanie udziału w eksporcie produktów spożywczych, napojów, tytoniu w Polsce i w wybranych krajach UE mierzonego wartością dodaną
Title	Comparison of Share in the Export of Food, Beverages, Tobacco in Poland and in Selected EU Countries Measured by Value Added
Słowa kluczowe	handel międzynarodowy, przemysł spożywczy, handel wartością dodaną, globalne łańcuchy wartości, GVC
Key words	international trade, food industry, value-added trade, global value chains, GVC
Abstrakt	Celem artykułu jest wskazanie różnic w liczeniu udziału poszczególnych gałęzi produkcyjnych w eksporcie, w zależności od danych przyjętych do obliczeń, na przykładzie produktów spożywczych, napojów i tytoniu. Dane te mogą być statystykami przedstawiającymi eksport mierzony brutto jak i w ujęciu wartości dodanej. W związku z rozwojem powiązań gospodarczych między krajami i uczestnictwem w globalnych łańcuchach wartości, statystyki prezentujące eksport krajowej wartości dodanej precyzyjniej obrazują znaczenie poszczególnych gałęzi dla gospodarek badanych krajów. Porównania udziałów w eksporcie w ujęciu tradycyjnym i wartości dodanej pozwalają wskazać gałęzie, których znaczenie jest przeszacowywane lub nieoszacowywane w statystykach brutto.
Abstract	The aim of the article is to indicate differences in counting the share of exports for individual branches of production, based on the data used for the calculation, on the example of food, beverages and tobacco. Statistics can measure exports in two ways: gross export and in terms of value added. In connection with the development of economic ties between countries and participation in global value chains, statistics presenting exports of domestic value added illustrate more precisely the importance of particular industries for the economies of different countries. Comparisons of export shares in traditional and value-added terms helps to show those branches whose importance is overestimated or underestimated in gross statistics.
Cytowanie	Nacewska-Twardowska A. (2019) Porównanie udziału w eksporcie produktów spożywczych, napojów, tytoniu w Polsce i w wybranych krajach UE mierzonego wartością dodaną.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 129-139
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Pełny tekst	PRS_2019_T19(34)_n2_s129.pdf

Autor	Klaudia Gurkowa, Anna Kowalska
Tytuł	Changes in Potato Production and Consumption in Poland in 2001-2019
Title	Changes in Potato Production and Consumption in Poland in 2001-2020
Słowa kluczowe	potato, production, consumption, evolution
Key words	potato, production, consumption, evolution
Abstrakt	The aim of the article is to analyse and assess changes in the potato market in Poland. The area of potato cultivation in Poland is gradually decreasing. The scale of this phenomenon is very large - unparalleled in any other country. Unprocessed, fresh potato are replaced more and more often with ready-made preserves and cereal products, e.g. groats, rice and pasta. The study uses statistical materials published by The Institute of Agricultural and Food Economics - National Research Institute and the Central Statistical Office. The time range of these data covers the years 2001-2019. During the development of the data, the basic methods of statistical analysis were used, i.e. correlation, change dynamics, arithmetic mean and standard deviation.
Abstract	The aim of the article is to analyse and assess changes in the potato market in Poland. The area of potato cultivation in Poland is gradually decreasing. The scale of this phenomenon is very large - unparalleled in any other country. Unprocessed, fresh potato are replaced more and more often with ready-made preserves and cereal products, e.g. groats, rice and pasta. The study uses statistical materials published by The Institute of Agricultural and Food Economics - National Research Institute and the Central Statistical Office. The time range of these data covers the years 2001-2019. During the development of the data, the basic methods of statistical analysis were used, i.e. correlation, change dynamics, arithmetic mean and standard deviation.
Cytowanie	Gurkowa K., Kowalska A. (2019) Changes in Potato Production and Consumption in Poland in 2001-2019.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 46-56
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Pełny tekst	PRS_2019_T19(34)_n3_s46.pdf

Autor	Nadiia Davydenko, Yuliia Nehoda, Iryna Tytarchuk, Natalia Wasilewska
Tytuł	Mechanizm zapewnienia zrównoważonego finansowania przedsiębiorstw rolnych
Title	MECHANISM OF ENSURING FINANCIAL SUSTAINABILITY OF AGRICULTURAL ENTERPRISES
Słowa kluczowe	stabilność finansowa, przedsiębiorstwa rolnicze, bezpieczeństwo finansowe, sektor rolno-przemysłowy, stabilny rozwój przedsiębiorstw, rentowność
Key words	financial sustainability, agricultural enterprises, financial security, agricultural-industrial sector, stable development of enterprises, profitability
Abstrakt	Celem badań jest wskazanie teoretycznych i metodycznych podejść do określania stabilności finansowej przedsiębiorstw rolnych. Przeanalizowano światowe i krajowe doświadczenia w określaniu stabilności finansowej podmiotów prowadzących działalność rolniczo-przemysłową, a także czynniki wpływające na kształtowanie stabilności finansowej na poziomie regionalnym oraz w grupach przedsiębiorstw rolnych. Istnieje specyfika mechanizmu stabilności finansowej przedsiębiorstw rolnych. Głównym celem mechanizmu zapewniającego stabilność finansową jest osiągnięcie bezpieczeństwa finansowego, stabilności funkcjonowania i rozwoju. Metoda oferuje wykorzystanie kompleksu wskaźników, które są ściśle powiązane i określają status ekonomiczny oraz zdolność finansową do kontynuowania działalności przedsiębiorstwa i badania stabilności finansowej przedsiębiorstwa.
Abstract	The aim of the research is summing up and improving theoretical and methodical approaches to determination of financial sustainability of agricultural enterprises. World and national experience of financial sustainability determination of entrepreneurial activities subjects were analyzed and summarized as well as system impact factors on formation of financial sustainability on the regional level and the group of agricultural enterprises level were examined. There are considerable formation specifics of the financial sustainability mechanism of agricultural enterprises. It means that main target of mechanism to ensure financial sustainability is to achieve financial security, their work stability and development today and in future. The method offers using complex of indicators that are closely connected with each other and define economic status and financial ability to continue enterprise activities and examine financial sustainability of an enterprise. The implementation of this approach to determine financial sustainability will increase the information background for further analyzation of financial opportunities.
Cytowanie	Davydenko N., Nehoda Y., Tytarchuk I., Wasilewska N. (2019) Mechanizm zapewnienia zrównoważonego finansowania przedsiębiorstw rolnych.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 106, z. 1: 7-21
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Pełny tekst	RNR_2019_n1_s7.pdf

Autor	Yuriy Hubeni, Volodymyr Krupa
Tytuł	Land Transformations in Ukraine: Problems and Expectations
Title	Land Transformations in Ukraine: Problems and Expectations
Słowa kluczowe	land reform, land relations, agricultural land market, moratorium, land lease
Key words	land reform, land relations, agricultural land market, moratorium, land lease
Abstrakt	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Abstract	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Cytowanie	Hubeni Y., Krupa V. (2019) Land Transformations in Ukraine: Problems and Expectations.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 23-34
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Pełny tekst	PRS_2019_T19(34)_n3_s23.pdf

Autor	Andrzej Buszko
Tytuł	The regional differentiation of shadow economy in Poland – the potential impact for development
Title	Regionalne zróżnicowanie szarej strefy w Polsce – potencjalny wpływ na rozwój
Słowa kluczowe	shadow economy, regions, factors, impact, development
Key words	szara strefa, regiony, czynniki, wpływ, rozwój
Abstrakt	The aim of the article was to measure the level of the shadow economy in the regions of Poland. The MIMIC (Multiple Indicators Multiple Causes) approach was applied. The findings show substantial differences of shadow economy in Polish regions. The highest level of shadow economy in 2016 was identified in Świętokrzyskie (32% of local GDP) while the lowest one was observed in Kujawsko-Pomorskie and Wielkopolskie (23% of regional GDP). The regional differentiation in Poland is quite big economic problem which may harm further economic development. The different efforts that have been implemented did not reduce the dissimilarities. The shadow economy seems to be important structural barrier hammering economic development in Polish regions.
Abstract	Celem badań było zmierzenie szarej strefy w Polsce w ujęciu regionalnym. Posłużono się metodą MIMIC (Multiple Indicators Multiple Causes). Na podstawie uzyskanych wyników stwierdzono znaczne zróżnicowane szarej strefy w poszczególnych regionach Polski. Najwyższy poziom szarej strefy w 2016 roku wystąpił województwie świętokrzyskim (32% lokalnego PKB), a najniższy poziom szarej strefy odnotowano w województwach kujawsko-pomorskim oraz wielkopolskim (23% PKB). Tak duże zróżnicowanie szarej strefy może wpływać na rozwój gospodarczy, dlatego należy podjąć stosowne wysiłki aby zmniejszyć to zróżnicowanie. Szara strefa staje się ważną barierą strukturalną ograniczającą rozwój w regionach Polski.
Cytowanie	Buszko A. (2019) The regional differentiation of shadow economy in Poland – the potential impact for development.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 125: 5-15
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Pełny tekst	EIOGZ_2019_n125_s5.pdf

Autor	Eugeniusz Michalski
Tytuł	STRATEGIES FOR INTERNATIONAL ENTERPRISE COMPETITION
Title
Słowa kluczowe	business, environment, reputation, market, barriers
Key words	biznes, środowisko, renoma, rynek, bariery
Abstrakt	The main aim of this paper is analyzed the role, importance and methodology for creating the strategies for international competition, as well as the ways of implementing and evaluating the selected strategies. This is done by applying exploratory, descriptive and casual methods to outperform competitors and determine the scope of an enterprise’s engagement in international business. The article examines forces and steps of planning, implementing and evaluating a business strategy. Enterprises must recognize and compare the factors that compose foreign environments, especially the state and local governmental politics, legal regulations, economic and financial forces, cultural differences, business ethics, technological development, infrastructure, natural resources protections, sociological and demographic issues. Three competitive strategies have been distinguished: cost leadership, differentiation and focus. Virtues of M. Porter’s five forces model: threat of new entry, competitive rivalry, supplier power, buyer power and threat of substitutes have been considered. The selection of the target markets and recognizing customers preferences belong to the most important tasks of strategic planning. An enterprise can select three levels of international involvement: passive participation, active involvement and taking the international position. Foreign countries impose barriers on international trade, but international agreements facilitate healthy competition.
Abstract	Głównym celem artykułu jest analiza roli, znaczenia i metodologii opracowywania koncepcji strategii międzynarodowego biznesu oraz sposobów wdrażania i oceny wybranych strategii. Realizacja tego zadania została przeprowadzona przez zastosowanie badań odkrywczych, rozstrzygających i przyczynowych. Przedstawiono, metody pokonania konkurentów i skale zaangażowania przedsiębiorstwa w prowadzenie międzynarodowego biznesu. Artykuł rozpatruje czynniki determinujące międzynarodową przewagę konkurencyjną i etapy jej planowania, wdrażania i oceny. Przedsiębiorstwa musza poznać i porównywać czynniki determinujące obce środowisko, a w szczególności krajowa politykę regulacje prawne, czynniki ekonomiczne i finansowe, różnice kulturowe, etykę prowadzenia biznesu, postęp technologiczny, infrastrukturę, ochronę naturalnego środowiska oraz kwestie społeczne i demograficzne. Wyniki analizy pozwoliły na wyróżnienie najbardziej cenionych przedsiębiorstw na świecie. Trzy strategie konkurowania zostały omówione: lidera niskich kosztów, dywersyfikacji i koncentracji. Wyróżniono walory pięciu czynników konkurencji M. Portera: nasilenia istniejącej konkurencji, zagrożenia ze strony nowych konkurentów, negocjacyjnej siły dostawców, negocjacyjnej siły nabywców i zagrożenia pojawienia się nowych substytutów. Wybór rynków docelowych i rozpoznanie preferencji konsumentów stanowi ważny element planowania strategicznego. Przedsiębiorstwo może dokonać wyboru trzy poziomy międzynarodowego zaangażowania: udział bierny, aktywne zaangażowanie i ustalenie pozycji międzynarodowej. Obcy kraj może nakładać bariery na handel międzynarodowy, lecz międzynarodowe porozumienia ułatwiają wolną konkurencje.
Cytowanie	Michalski E. (2019) STRATEGIES FOR INTERNATIONAL ENTERPRISE COMPETITION .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 160-171
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Pełny tekst	PEFIM_2019_n70_s160.pdf

Autor	Andżelika Kuźnar, Jerzy Menkes
Tytuł	Handel produktami rolno-spożywczymi w Umowie o partnerstwie gospodarczym między UE a Japonią
Title	Agri-Food Trade in the EU-Japan Economic Partnership Agreement
Słowa kluczowe	umowa o partnerstwie gospodarczym UE-Japonia (EPA); regionalne porozumienia handlowe (RTA), cła, bariery pozataryfowe
Key words	EU-Japan Economic Partnership Agreement (EPA); Regional Trade Agreements (RTA), tariffs, non-tariff barriers
Abstrakt	W 2018 r. Unia Europejska i Japonia zawarły Umowę o partnerstwie gospodarczym (EPA), która jest jedną z najszerszych i najbardziej kompleksowych umów handlowych podpisanych przez Strony do tej pory. Umowa ta obejmuje m.in. kwestie dostępu do rynków rolnych obu Stron, zakładając liberalizację barier taryfowych i pozataryfowych. Z uwagi na większe znaczenie sektora rolnego w eksporcie UE do Japonii niż odwrotnie, jak również wysoki poziom ochrony rynku japońskiego, Umowa ma duże znaczenie dla unijnych, w tym polskich podmiotów z branży rolno-spożywczej. Celem artykułu jest określenie możliwych skutków EPA dla rozwoju eksportu produktów rolno-spożywczych z państw UE, a w szczególności z Polski do Japonii. Badanie przeprowadzono na podstawie analizy tekstu EPA oraz najnowszych danych handlowych.
Abstract	In 2018, the European Union and Japan concluded an Economic Partnership Agreement (EPA), which is one of the widest and most comprehensive trade agreements signed by the Parties to date. This Agreement covers issues related to access to agricultural markets of both Parties, assuming the liberalization of tariff and non-tariff barriers. Due to the greater importance of the agricultural sector in EU exports to Japan than vice versa, as well as the high level of protection of the Japanese market, the Agreement is of great importance for the EU, including Poland’s agri-food exporters. The aim of the paper is to determine the possible effects of EPA on the development of exports of agri-food products from EU countries, in particular from Poland to Japan. The study was based on EPA text analysis and the latest trade data.
Cytowanie	Kuźnar A., Menkes J. (2019) Handel produktami rolno-spożywczymi w Umowie o partnerstwie gospodarczym między UE a Japonią.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 89-102
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Pełny tekst	PRS_2019_T19(34)_n2_s89.pdf

Autor	Piotr Gabryjończyk, Iryna Kudinova
Tytuł	Motives for undertaking rural tourism activity and its economic and social benefits– comparison of Polish and Ukrainian theoretical perspective
Title
Słowa kluczowe	rural tourism, rural territories, motives, economic and social benefits
Key words
Abstrakt	The paper presents a comparison of the Polish and Ukrainian theoretical approaches to the motives for undertaking tourism activity in rural areas and its economic and social benefits. Based on the review of the Polish and Ukrainian literature of the subject, it presents the reasons for development of tourism in rural areas presented in both countries, the perceived profits associated with it, as well as the tasks of local administration expected in supporting it. A model of the overall impact of tourism (including rural tourism) on economic development was also presented for both countries. Finally conclusions were presented, regarding similarities and differences in approach to the above issues in both countries, as well as the resulting opportunities for cooperation.
Abstract
Cytowanie	Gabryjończyk P., Kudinova I.
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Pełny tekst	TIRR_2019_n12_s33.pdf

Autor	Raisa Kozhukhіvska, Vitalii Rybchak, Оlena Sakovska
Tytuł	Using of modern information and communication technologiesin the tourism
Title
Słowa kluczowe	tourism, consumer, Internet, information technologies, Internet service
Key words
Abstrakt	The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out.
Abstract
Cytowanie	Kozhukhіvska R., Rybchak V., Sakovska О.
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Pełny tekst	TIRR_2019_n11_s97.pdf

Autor	Tetiana Chernychko, Natalia Liba, Vitalii Rybchak
Tytuł	Professional competence of future economists in the region
Title
Słowa kluczowe	competence, competency approach, professional competence, economist, educational process
Key words
Abstrakt	The formation of professional competences of modern economists requires from the educational institution, from the teachers fundamentally new approaches in professional education: the integration of pedagogical, economic and entrepreneurial knowledge, skills and abilities. The aim of the study is to analyze modern approaches to the formulation of the concept of »competence«, to find out the components of professional competence for the preparation of future economists. General scientific methods of research have been applied: induction and deduction, refinement and classification. The modern approaches to the formulation of the concept of »competence« have been analyzed in the article. Historical and terminological analysis of its essence made it possible to find out the components, the structure of professional competence. Special attention has been paid to the content of key and substantive competence. The formation of professional competence of economists must be carried out taking into account the modern requirements in the field of education, educational programs of the specialty. Thus, a highly skilled economist one can become due to a high motivational indicator, confidence in the correct selection of the future kind of activity, the desire to acquire as much information professional material and its transformation into knowledge, which will lead to professionalism in the process of the vocational practice. In the subsequent research, we will substantiate the process of forming the competitiveness of future economists.
Abstract
Cytowanie	Chernychko T., Liba N., Rybchak V.
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Pełny tekst	TIRR_2019_n12_s59.pdf

Autor	Magdalena Ankiel, Bogdan Sojkin
Tytuł	PURCHASE DETERMINANTS OF DURABLE GOODS FOR RESIDENTS OF LARGE CITIES IN POLAND
Title	Determinanty zakupu dóbr trwałego użytku przez mieszkańców dużych miast w Polsce
Słowa kluczowe	purchasing behavior, purchase determinants, analysis of variance, Poland
Key words	zachowania nabywcze, determinanty zakupu, analiza wariancji
Abstrakt	The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research carried out in the years 2016 and 2017 at Poznan University of Economics and Business, as well as on other research studies published in Polish publications. The results of the study demonstrate groups of determinants that shape the purchasing decisions of consumers of durable products, as well as their variability in years 2016 and 2017.
Abstract	W artykule zaprezentowano analizę czynników zakupu dóbr trwałego użytku w grupach indywidualnych klientów w 6 dużych miastach w Polsce. Analiza oparta została na wynikach badań konsumenckich przeprowadzonych w latach 2016 i 2017 na Uniwersytecie Ekonomicznym w Poznaniu oraz na wynikach innych badań opublikowanych w polskich czasopismach. W wynikach badania zaprezentowano zbiory determinant kształtujące decyzje zakupowe konsumentów dóbr trwałego użytku oraz ich zmienność w latach 2016-2017.
Cytowanie	Ankiel M., Sojkin B. (2019) PURCHASE DETERMINANTS OF DURABLE GOODS FOR RESIDENTS OF LARGE CITIES IN POLAND.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 184-192
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Pełny tekst	PEFIM_2019_n71_s184.pdf

Autor	Piotr Hadrian
Tytuł	PRACTICAL CONSIDERATIONS FOR THE IMPLEMENTATION OF MARKETING AUDIT AS STRATEGIC CONTROL
Title	Praktyczne uwarunkowania implementacji strategicznej kontroli marketingu w formie audytu
Słowa kluczowe	marketing management, strategic marketing control, marketing audit
Key words	zarządzanie marketingiem, strategiczna kontrola marketingu, audyt marketingu
Abstrakt	The article discusses the problems of marketing control, understood as a function which tops the management cycle. The immediate aim of this article is to present the results of research on the use of marketing audit as a form of strategic marketing control, in particular, the indicated factors that affect the limitation of its use. Considerations on the theoretical aspect, as well as the analysis of empirical material of a secondary and primary nature, were conducted using the literature studies method and qualitative research methods. I presented the results of several studies directly devoted to the problems of implementing marketing audit against the background of analyzing the place of audit in the structure of marketing control. The research, although conducted at different times, in different markets and using different methods, undertook similar research topics, which allows, to some extent, a qualitative comparative analysis of their results. The presented results show that the degree of the use of marketing audit in economic practice still should be assessed as weak. Limiting factors for the use of marketing audit in enterprises include, first and foremost: restricting access to information necessary in the process of auditing, unawareness of the benefits resulting from the implementation of marketing audit, the unclear nature of marketing activities undertaken, and the fear of excessive organizational and financial burden.
Abstract	Artykuł poświęcony jest problematyce kontroli marketingu rozumianej jako funkcja wieńcząca cykl procesu zarządzania. Bezpośrednim celem artykułu jest zaprezentowanie wyników badań dotyczących wykorzystywania audytu marketingu jako formy strategicznej kontroli marketingu, a w szczególności wskazywanych czynników, które wpływają na ograniczenie jego wykorzystania. Rozważania w części teoretycznej, jak i analizie materiału empirycznego o charakterze wtórnym i pierwotnym, prowadzone były z wykorzystaniem metody studiów literaturowych oraz metod badań jakościowych.Na tle rozważań poświęconych usytuowaniu audytu w strukturze kontroli marketingu, dokonano prezentacji wyników kilku badań, poświęconych bezpośrednio problemom implementacji audytu marketingu. Badania, choć prowadzone w odmiennym czasie, na różnych rynkach i różnymi metodami, podejmowały podobne zagadnienia badawcze, co umożliwia w pewnym zakresie dokonanie jakościowej analizy porównawczej ich wyników. Z zaprezentowanych wyników wynika, że stopień wykorzystywania audytu marketingu w praktyce gospodarczej, niezmiennie należy ocenić jako słaby. Za czynniki ograniczające wykorzystanie audytu marketingu w przedsiębiorstwach, należy uznać przede wszystkim ograniczenie dostępu do informacji niezbędnych w procesie realizacji audytu, nieświadomość korzyści wynikających z realizacji audytu marketingu, nieklarowny charakter podejmowanych działań marketingowych oraz obawy przed nadmiernymi obciążeniami natury organizacyjnej i finansowej.
Cytowanie	Hadrian P. (2019) PRACTICAL CONSIDERATIONS FOR THE IMPLEMENTATION OF MARKETING AUDIT AS STRATEGIC CONTROL.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 65-76
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Pełny tekst	PEFIM_2019_n71_s65.pdf

Autor	Tetiana Balanovska, Natalia Drahnieva, Alina Troian
Tytuł	USING OF FUZZY MODELLING IN ANTI-CRISIS MANAGEMENT OF AGRICULTURAL ENTERPRISES
Title
Słowa kluczowe	anti-crisis management, agricultural enterprise, quality, products, fuzzy logic, fuzzy modelling
Key words
Abstrakt	The article systematizes the different views of scientists in relation to the anti-crisis management of enterprisesand emphasizes the importance of its use in enterprises. There was noted the necessity to introducethe perspective directions of economic activity of the enterprise, forming its image, ensuring competitiveness,profitability, and development. In order to make effective management decisions under uncertaindynamic environment, it is suggested to use fuzzy modelling for the prevention of the crisis occurrence.In order to present the possibility of using such an approach in the practical activity of agricultural enterprises,in particular which are engaged in dairy farming, we proposed an informational and logical modelfor determining the forecast average price of milk, taking into account the indicators of its quality, thatis based on the theory of fuzzy sets and fuzzy logic. In the context of anti-crisis management, there wassubstantiated the possibility of using the proposed model, as a basic one, in any agricultural enterprise inorder to improve its activities.
Abstract
Cytowanie	Balanovska T., Drahnieva N., Troian A.
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Pełny tekst	ESARE_2019_n3_s22.pdf

Autor	Aneta Becker, Jarosław Becker
Tytuł	MULTICRITERIA EVALUATION OF THE USE OF ICT IN RURAL AREAS IN THE EUROPEAN UNION COUNTRIES IN 2018
Title
Słowa kluczowe	level of ICT use, natural person, rural areas, European Union, MCDA, AHP
Key words
Abstrakt	Information and communication technologies (ICT) are becoming more accessible and more widely used indifferent areas of socio-economic activity and in various territories, including rural areas. There is a noticeableincrease in the interest of rural residents in modern technologies, especially those supporting communication.At the same time, it should be noted that despite the small level of ICT skills and competences, ruralareas have great potential that can be expressed in: human resources, the natural environment biodiversity,and raw materials. Therefore, rural areas in Europe should be similar in terms of the use of ICT and shouldnot differ from the level observed in urban areas.The article presents the use of the AHP method (Analytic Hierarchy Process) for multicriteria decision analysisof the use of ICT by natural persons living in rural areas of the European Union (EU), in 2018. The empiricalmaterial used in the research came from the resources of the European Statistical Office (Eurostat).The result of the survey is the ranking of 27 EU countries (Great Britain was omitted). The obtained resultsshowed large disproportions in the use of ICT in rural areas between the countries of the European Union.In the extreme case, between Denmark being the leader of the ranking and Bulgaria, which was in the 27thplace, this differences amounted to 70.7%.
Abstract
Cytowanie	Becker A., Becker J.
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Pełny tekst	ESARE_2019_n3_s38.pdf

Autor	Katarzyna Himstedt, Tomasz Kacprzak
Tytuł	The Influence of the Russian Embargo on the Economic Situation of Apple Producers in the Eastern Part of the Masovia Province
Title	The Influence of the Russian Embargo on the Economic Situation of Apple Producers in the Eastern Part of the Masovia Province
Słowa kluczowe	embargo, Russia, apple market
Key words	embargo, Russia, apple market
Abstrakt	The article concerns the effects of the Russian embargo on apple producers in Poland. Scientific literature is quite poor in this field, mainly information articles in industry literature and media information are available. The literature was reviewed in this respect and two studies (questionnaire and interview) were carried out. The information obtained allowed us to draw conclusions about the very large negative impact of the embargo on the apple market and to learn about its characteristics. New markets do not generate sufficient demand, in 2018 apple prices dropped below production costs, but this does not reflect in a drop in prices in stores, which means that price speculations take place, and the situation is used by realtors. It is necessary to quickly return to the Russian market, because soon it will be unrecoverable for Polish fruit farmers. It is also necessary to put pressure on the European Union's policy, because nowadays it is the Polish farmers who bear its effects to the greatest extent.
Abstract	The article concerns the effects of the Russian embargo on apple producers in Poland. Scientific literature is quite poor in this field, mainly information articles in industry literature and media information are available. The literature was reviewed in this respect and two studies (questionnaire and interview) were carried out. The information obtained allowed us to draw conclusions about the very large negative impact of the embargo on the apple market and to learn about its characteristics. New markets do not generate sufficient demand, in 2018 apple prices dropped below production costs, but this does not reflect in a drop in prices in stores, which means that price speculations take place, and the situation is used by realtors. It is necessary to quickly return to the Russian market, because soon it will be unrecoverable for Polish fruit farmers. It is also necessary to put pressure on the European Union's policy, because nowadays it is the Polish farmers who bear its effects to the greatest extent.
Cytowanie	Himstedt K., Kacprzak T. (2019) The Influence of the Russian Embargo on the Economic Situation of Apple Producers in the Eastern Part of the Masovia Province.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 54-64
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Pełny tekst	PRS_2019_T19(34)_n2_s54.pdf

Autor	Zbigniew Korzeb
Tytuł	The Real Estate and Credit Bubble in Spain; Implications for Poland
Title	The Real Estate and Credit Bubble in Spain; Implications for Poland
Słowa kluczowe	mortgage crisis, banking sector, commercial banks, financial stability, Spain, Poland
Key words	mortgage crisis, banking sector, commercial banks, financial stability, Spain, Poland
Abstrakt	The aim of this article is to establish whether the symptoms of an emerging housing bubble can be observed on the Polish market. The concept of this study is based on a comparison between economic, financial and demographic conditions at the time of the mortgage crisis in Spain and the current situation on the housing market and on the market of housing loans granted to households in Poland. An analysis of two economic indicators, (i) housing loans to households-to-GDP expressed in growth rates and (ii) rates of house price growth, does not indicate that a speculative bubble occurs in Poland now. This, however, does not mean that the conclusions drawn from the Spanish crisis cannot and should not have a bearing on the Polish market, especially in terms of potential consequences the crisis may have for the banking sector.
Abstract	The aim of this article is to establish whether the symptoms of an emerging housing bubble can be observed on the Polish market. The concept of this study is based on a comparison between economic, financial and demographic conditions at the time of the mortgage crisis in Spain and the current situation on the housing market and on the market of housing loans granted to households in Poland. An analysis of two economic indicators, (i) housing loans to households-to-GDP expressed in growth rates and (ii) rates of house price growth, does not indicate that a speculative bubble occurs in Poland now. This, however, does not mean that the conclusions drawn from the Spanish crisis cannot and should not have a bearing on the Polish market, especially in terms of potential consequences the crisis may have for the banking sector.
Cytowanie	Korzeb Z. (2019) The Real Estate and Credit Bubble in Spain; Implications for Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 77-88
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Pełny tekst	PRS_2019_T19(34)_n2_s77.pdf

Autor	Edyta Łyżwa
Tytuł	Innowacyjność w sektorze rolno-spożywczym na przykładzie gospodarki Polski i Ukrainy
Title	Innovation in the Agri-food Sector on the Example of the Economy of Poland and Ukraine
Słowa kluczowe	innowacje, rozwój gospodarczy, sektor rolny
Key words	innovation, economic development, agricultural sector
Abstrakt	Badania dotyczące gospodarki rolnej są istotne dla analiz bezpieczeństwa żywnościowego w Europie. W artykule przyjęto innowacje jako bodziec prorozwojowy sektora poddając obserwacji przykłady aktywności w tym zakresie w ostatnich latach w Polsce i Ukrainie. Celem artykułu było przybliżenie warunków i specyfiki aktywności innowacyjnej w sektorze rolnym wybranych gospodarek. Przywołane zdarzenia gospodarcze i dane statystyczne pozwoliły na wyciągniecie wniosków o potrzebie wzmożonej intensyfikacji aktywności innowacyjnej w sektorze rolnym.
Abstract	Research on agricultural economy is important for the analysis of food security in Europe. The article adopted innovations as a pro-development stimulus of the sector, subjecting observations to examples of activity in this area in recent years in Poland and Ukraine. The aim of the article was to approximate the conditions and specifics of innovative activity in the agricultural sector of selected economies. The recalled economic events and statistical data allowed to draw conclusions about the need for intensified intensification of innovative activity in the agricultural sector.
Cytowanie	Łyżwa E. (2019) Innowacyjność w sektorze rolno-spożywczym na przykładzie gospodarki Polski i Ukrainy.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 119-128
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Pełny tekst	PRS_2019_T19(34)_n2_s119.pdf

Autor	Marcin Żekało
Tytuł	Economic Results of Winter Wheat and Winter Rye Production in Organic Farms – a Case Study
Title	Economic Results of Winter Wheat and Winter Rye Production in Organic Farms – a Case Study
Słowa kluczowe	organic production, direct costs, profitability, Poland
Key words	organic production, direct costs, profitability, Poland
Abstrakt	Studies on the economics of agricultural production in organic farms are carried out on a small scale but deliver important information about the situation of organic agricultural producers. The aim of this paper is to examine the economic and production results of organic farms cultivating winter wheat and winter rye in relation to the results of conventional farms (by way of case study). The paper used actual accounting data collected in the Agrokoszty system and Polish FADN and direct interviews with organic farmers. For detailed comparison of the economic results the methodology of calculating gross margin was used. When compared to conventional farms, the winter wheat and winter rye production results were weaker in organic farms, and a lower yield of grain was demonstrated. The selling price of organic grain was more favourable only for winter wheat. The surveyed farmers indicate the will to continue organic production. However, it is necessary to develop the organic product market and for further financial support for this production sector.
Abstract	Studies on the economics of agricultural production in organic farms are carried out on a small scale but deliver important information about the situation of organic agricultural producers. The aim of this paper is to examine the economic and production results of organic farms cultivating winter wheat and winter rye in relation to the results of conventional farms (by way of case study). The paper used actual accounting data collected in the Agrokoszty system and Polish FADN and direct interviews with organic farmers. For detailed comparison of the economic results the methodology of calculating gross margin was used. When compared to conventional farms, the winter wheat and winter rye production results were weaker in organic farms, and a lower yield of grain was demonstrated. The selling price of organic grain was more favourable only for winter wheat. The surveyed farmers indicate the will to continue organic production. However, it is necessary to develop the organic product market and for further financial support for this production sector.
Cytowanie	Żekało M. (2019) Economic Results of Winter Wheat and Winter Rye Production in Organic Farms – a Case Study.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 248-255
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Pełny tekst	PRS_2019_T19(34)_n2_s248.pdf

Autor	Irena Augustyńska, Arkadiusz Bębenista
Tytuł	Ekonomiczne aspekty uprawy soi i łubinu słodkiego w Polsce
Title	Economic Aspects of Growing Soybean and Sweet Lupine in Poland
Słowa kluczowe	soja, łubin słodki, koszty uprawy, efektywność ekonomiczna
Key words	soybean, sweet lupine, costs of growing, economic efficiency
Abstrakt	Soja i łubin należą do roślin bobowatych, a ich nasiona są cennym źródłem białka. W związku z tym, ze względu na sukcesywnie rosnącą, w Polsce i innych krajach Unii Europejskiej, produkcję zwierzęcą propagowane jest zwiększanie powierzchni uprawy tych roślin, zwłaszcza w kontekście bezpieczeństwa żywnościowego. Jednak, by rolnicy chętnie prowadzili ich uprawę powinna być ona opłacalna. Celem badań była ocena efektywności ekonomicznej uprawy soi i łubinu słodkiego w gospodarstwach indywidualnych w Polsce. Dane dotyczące produkcji, kosztów bezpośrednich i nakładów związanych z uprawą soi i łubinu zebrano w 2015 i 2017 roku w systemie AGROKOSZTY. Dane o kosztach pośrednich pochodziły z Polskiego FADN. W opracowaniu wykorzystano głównie pionową analizę porównawczą. Wykazano, że w 2017 roku uprawa obu rozpatrywanych gatunków generowała wyższe dochody niż w 2015 roku. Jednakże uprawa łubinu słodkiego była opłacalna w 2015 i w 2017 roku, podczas gdy uprawa soi jedynie w 2017 roku.
Abstract	Soybean and lupine belong to legumes and their seeds are a valuable source of vegetable protein. Therefore, due to successively growing animal production, in Poland and other countries of the European Union, it is promoted to increase the area of cultivation of these plants, especially in the context of food security. However, if farmers should grow them, if has to be profitable. The aim of the study was to assess of economic effectiveness from cultivation of soybean and sweet lupin in individual farms in Poland. Data on production, direct costs and expenditure on growing soybean and lupine were collected in 2015 and 2017 in the AGROKOSZTY system. Data on indirect costs came from the Polish FADN. The study mainly uses vertical comparative analysis. It was shown, that in 2017 the cultivation of both cultivars generated a higher income than in 2015. However, sweet lupine cultivation was profitable in 2015 and in 2017, while soybean only in 2017.
Cytowanie	Augustyńska I., Bębenista A. (2019) Ekonomiczne aspekty uprawy soi i łubinu słodkiego w Polsce.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 256-268
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Pełny tekst	PRS_2019_T19(34)_n2_s256.pdf

Autor	Jan Koleśnik
Tytuł	Uwarunkowania funkcjonowania systemów gwarantowania depozytów i ich wpływ na zachowania deponentów
Title	DETERMINANTS OF THE FUNCTIONING OF DEPOSIT GUARANTEE SCHEMES AND THEIR IMPACT ON DEPOSITORS’ BEHAVIOR
Słowa kluczowe	system bankowy, system gwarantowania depozytów, moral hazard
Key words	banking system, deposit guarantee scheme, moral hazard
Abstrakt	Celem artykułu jest przedstawienie społecznych przesłanek tworzenia i konsekwencji istnienia systemów gwarantowania depozytów. Zdaniem autora istnienie systemów gwarantowania depozytów sprawia, iż stają się one istotnym elementem, wzmacniającym więzi pomiędzy deponentami i bankami, natomiast ich kształt jest pochodną zaburzeń i zdarzeń kryzysowych w sektorze bankowym. Zestawiając społeczne koszty utworzenia i funkcjonowania systemu gwarantowania depozytów z kosztami skutków paniki na rynku bankowym wskazuje zaś, iż kosztami bezpośrednimi są przede wszystkim składki płacone przez banki, które zmniejszają oprocentowanie depozytów i zwiększają koszt kredytu bankowego dla społeczeństwa. Kosztem pośrednim jest zaś wzrost ryzyka powstania pokusy nadużycia oraz osłabienie bodźców do zwiększania wiedzy deponentów w zakresie ekonomii i finansów.
Abstract	The purpose of this article is to present the social premises for the creation and consequence of the existence of deposit guarantee schemes. According to the author, the existence of deposit guarantee schemes makes them an important factor strengthening the relationship between depositors and banks, but their shape is a derivative of crisis in the banking sector. Comparing the social costs of creating and operating a deposit guarantee scheme with the cost of panic on the banking sector, the direct costs are primarily the contributions paid by banks, which reduce interest rates on deposits and increase the cost of bank credit to the public. The indirect cost is an increase of moral hazard risk and weakened incentives for deepening depositors' knowledge of economics and finance.
Cytowanie	Koleśnik J. (2019) Uwarunkowania funkcjonowania systemów gwarantowania depozytów i ich wpływ na zachowania deponentów.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 94-103
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Pełny tekst	PEFIM_2019_n70_s94.pdf