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Autor	Wojciech Pizło
Tytuł	Zastosowanie marketingu internetowego w „Indykpolu"
Title	The Use of the Internet Marketing in "Indykpol"
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Abstract	The paper presents the use of the Internet in marketing actions of one of the biggest food processing industry enterprises in Poland - "Indykpol". In the paper the general characteristic of the company: the history, the origin of the capital group "Indykpol" and marketing actions done by the capital group are presented. The marketing strategy of the company, the strategy realized by the Internet, and problems of the Internet marketing development in the capital group were also presented.
Cytowanie	Pizło W. (2004) Zastosowanie marketingu internetowego w „Indykpolu".Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 159-174
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Pełny tekst	EIOGZ_2004_n53_s159.pdf

Autor	Aneta Stańko
Tytuł	Poziom ubóstwa w krajach nowo przyjętych do Unii Europejskiej
Title	The Poverty Level in New Member Countries of the European Union
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Abstract	The paper presents chosen indicators of poverty and labour market in new member countries of the European Union. The new member countries could participate in the open coordination of policy against poverty and social exclusion from the first day of membership. The poverty level in new member countries was almost on the same level as in the "old" members but the poverty threshold was much lower in new members. The biggest sphere of poverty was in Estonia and Lithuania (over 16%), the lowest-in the Czech Republic and Hungary (about 10%). The main cause of poverty in all of the member countries was unemployment, especially persistent.
Cytowanie	Stańko A. (2004) Poziom ubóstwa w krajach nowo przyjętych do Unii Europejskiej.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 99-111
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Pełny tekst	EIOGZ_2004_n53_s99.pdf

Autor	Grzegorz Koszela
Tytuł	Analiza portfela rynkowego
Title	The Analysis of Market Portfolio
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Abstract	Specialist bibliography offers an equation of the CML, but no formulae for market portfolio' s risk and return. It is connected with the omission of the equation of hyperbola, illustrating the interdependence between risk and return of a two-element portfolio. Co-ordinates of point C are the key for the selection of a portfolio with a predetermined risk of return from a ·CML. This paper fills in this gap. The paper also illustrates an issue of the short sale. Problems with the application of the above theory to multi-element portfolios consist in the fact that, starting from three-element portfolio, three is no clear equivalent of the equation determining the relation between return and risk. In a market portfolio the fundamental importance is attached to an adequate tangent to the hyperbola, its equation, and a point of tangency with the hyperbola. It means that it is impossible to apply the problem to the case of a portfolio assembled of a range of stocks (at least three) and one kind of bonds. Modifying the notion of a market portfolio by introducing a new notion of the so-called arbitrarily small risk portfolio, the author of this paper has achieved the possibility of a uniform characterization of portfolios assembled from any number of elements. A paper on the subject is prepared for publication.
Cytowanie	Koszela G. (2004) Analiza portfela rynkowego.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 52: 119-129
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Pełny tekst	EIOGZ_2004_n52_s119.pdf

Autor	Tomasz Rokicki
Tytuł	Sytuacja na rynku produktów owczarskich na świecie w latach 1997-2001
Title	The Situation of the World's Sheep Market in the years 1997-2001
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Abstract	Stock of sheep in the world has fallen off insignificantly in the years 1997-2001. Changes took a stand along with changes of stock in production. Production of wool decreased, while production of meet increased. Such a situation was related to the permutation of the use of sheep meat. Changes in production of wool and milk were correlated with changes in stock of sheep.
Cytowanie	Rokicki T. (2004) Sytuacja na rynku produktów owczarskich na świecie w latach 1997-2001.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 52: 113-118
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Pełny tekst	EIOGZ_2004_n52_s113.pdf

Autor	Wojciech Ciechomski
Tytuł	Polskie ogrodnictwo w obliczu międzynarodowej konkurencji
Title	Polish Horticulture in the Face of the International Competitiveness
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Abstract	The competitiveness of horticulture sector in Poland is decreasing due to the low productivity of factors to the production resulting :from the little and dispersed scale of production as well as :from the low level of vertical and horizontal integration of the majority of vegetable and orchard farms. Dispersed structure of the sector - reflected main1y in farms of small and medium area - impacts on the incapability to compete with food processing plants and retail net on the equal principles. There is the lack of visible and effective forms of cooperation, coordination, information and communication between different entities functioning in the production sector, food processing industry and market. It all bring about, that long-term ability to gaining profits and maintaining current position, active and effective rivalry on domestic and international markets is to a high degree threatened.
Cytowanie	Ciechomski W. (2004) Polskie ogrodnictwo w obliczu międzynarodowej konkurencji.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 54: 35-42
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Pełny tekst	EIOGZ_2004_n54_s35.pdf

Autor	Anna Matuszyk
Tytuł	Szanse i zagrożenia sektora małych i średnich przedsiębiorstw wobec przystąpienia Polski do Unii Europejskiej
Title	Chances and Threats of Small and Medium Enterprises Sector in Poland Towards Joining European Union
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Abstract	The process of integration with European Union means lots of changes in the functioning conditions of enterprises. They must adjust to norms and standards that are obligatory in EU. Polish market became a part of uniform European market. This situation forced economic entities to start adaptation processes to new conditions. Small and medium enterprises, that are the basis of economy, are particularly sensitive for changes in business environment. Their special needs should be taken into consideration. Majority of Polish entrepreneurs are satisfied with joining European Union. They lead business with countries that are members of EU.
Cytowanie	Matuszyk A. (2004) Szanse i zagrożenia sektora małych i średnich przedsiębiorstw wobec przystąpienia Polski do Unii Europejskiej.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 54: 115-127
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Pełny tekst	EIOGZ_2004_n54_s115.pdf