301. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Górska A., Krawiec M. Statistical Analysis of Soft Commodities Returns in the Period 2007-2016
Autor | Anna Górska, Monika Krawiec |
Tytuł | Statistical Analysis of Soft Commodities Returns in the Period 2007-2016 |
Title | |
Słowa kluczowe | soft commodities, distributional characteristics, correlation, trend, autocorrelation |
Key words | |
Abstrakt | Soft commodities, often referred to as tropics, constitute a significant element of international trade and are also important to the Polish economy. Moreover, Polish investors may invest in foreign markets of soft commodities through commodity-linked ETFs, offered by some brokerage houses. Obviously, each investment decision should be preceded by an analysis of asset performance. This paper provides results of statistical analysis of soft commodities returns over the period January 2007 to December 2016. They reveal the existence of weak positive correlation between the returns, non-normal distributions, negative trends, and serial autocorrelation. |
Abstract | |
Cytowanie | Górska A., Krawiec M. (2017) Statistical Analysis of Soft Commodities Returns in the Period 2007-2016.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 85-94 |
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Pełny tekst | PRS_2017_T17(32)_n4_s85.pdf |
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302. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Boiko V., Hubeni Y., Olishchuk P. A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation
Autor | Vitalii Boiko, Yuriy Hubeni, Petro Olishchuk |
Tytuł | A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation |
Title | |
Słowa kluczowe | rural population, economic expectations, reform, agrarian transformation, sociology, Lviv, Ukraine |
Key words | |
Abstrakt | In 1996 and 2016, respectively, the Independent Creative Group (ICG) conducted a comprehensive sociological study "Economic reform - the eye of the village." The aim of the project was to explore the evaluation of economic reform of rural populations in 5 areas: a) economic reform; b) quality of life and expectations; c) businesses; d) agricultural transformation; e) development of farming. The research was conducted in the form of "sociological fixation" expectations, estimates and other reactions to social challenges. The object of the study was a typical village of the Lviv region. The study confirmed the simultaneous increase of confidence in economic transformation and the growth of pessimism in the impact of reforms. The rural population understands the goals and objectives of reforms, and supports private property and the market economy. The standard of living has improved significantly, but it does not cover the real expectations of the population. Farmers understand the role and importance of entrepreneurship and accept new business entities. The study showed significant structural changes in the views and assessments of rural residents of the Lviv region. There is obvious public awareness of fundamental lifestyle changes in the countryside. |
Abstract | |
Cytowanie | Boiko V., Hubeni Y., Olishchuk P. (2017) A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 105-110 |
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Pełny tekst | PRS_2017_T17(32)_n4_s105.pdf |
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303. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Kacprzak M., Król A., Wielewska I. Human Capital on the European Labour Market
Autor | Marzena Kacprzak, Agnieszka Król, Izabela Wielewska |
Tytuł | Human Capital on the European Labour Market |
Title | |
Słowa kluczowe | human capital, European Union, labour market, competence |
Key words | |
Abstrakt | Efficient use of human capital and taking care of its quality in the global labour market is becoming a priority. This is primarily due to the need to function in a multicultural environment, growing competition and population aging. This article is an attempt to systematise knowledge about human capital and its use in the labour market. Attention is being drawn to the effective use of capital, including implementation of European strategies, as well as trends and challenges facing key employment issues. In addition, an effort has been made to identify key employee competencies reflecting global labour market trends. The article shows the importance of quality and investment in human resources, which is associated with the use of EU projects and programmes targeted at young people on the labour market. |
Abstract | |
Cytowanie | Kacprzak M., Król A., Wielewska I. (2017) Human Capital on the European Labour Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 143-150 |
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Pełny tekst | PRS_2017_T17(32)_n4_s143.pdf |
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304. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Ferenc A., Koreleska E. Functioning of “Organics Cluster” in the French National and Regional Market of Organic Food
Autor | Andrzej Ferenc, Ewa Koreleska |
Tytuł | Functioning of “Organics Cluster” in the French National and Regional Market of Organic Food |
Title | |
Słowa kluczowe | cluster, organic food, organic farming, organic market, integration, France |
Key words | |
Abstrakt | The main aim of this study is to identify a model organic food cluster situated on the territory of a selected European Union country and its operation effects. In the first part of the study a selected food market of France is characterized as a reference point of further analyses and studies. The data was obtained from French domestic reports which cover years 2007-2016. Dynamics of changes has been defined as well as the trends characteristic of the analyzed period. The method of least squares has been used. Moreover, a definition and the importance of clusters has been presented on the basis of the literature of that topic. The part of the study includes a description of functioning of a selected French organic food cluster is described and evaluated. The method of case study has been used. It has been found that in 2007-2016 the eco-sector in France has developed significantly. A distinctly rising linear trend in the number of organic farms, ecological companies, ecologically cultivated land, the size of the market and degree of French people's knowledge of organic food labels has been reported for the eco-branch in France. As many as 112 projects have been implemented in the analyzed cluster. Those projects involved innovative and export undertakings which allowed to achieve a competitive advantage on the domestic market and even abroad. Positive effects also include possibility of experience exchange and financial support particularly important for young entrepreneurs. |
Abstract | |
Cytowanie | Ferenc A., Koreleska E. (2017) Functioning of “Organics Cluster” in the French National and Regional Market of Organic Food.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 151-160 |
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Pełny tekst | PRS_2017_T17(32)_n4_s151.pdf |
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305. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Parlińska M., Parlińska A. The Crop Insurance Systems in Poland Towards the EU
Autor | Maria Parlińska, Agnieszka Parlińska |
Tytuł | The Crop Insurance Systems in Poland Towards the EU |
Title | |
Słowa kluczowe | crop insurance, subsidies, risk |
Key words | |
Abstrakt | The increasing number of unfavorable conditions of agricultural production causes the farmers to suffer severe losses in their activity. At the same time, the increase in the profitability of agricultural production, the support of numerous European Union funds, led to increased interest in insurance as an instrument supporting agricultural risk management. Hence, both the agricultural industry and the insurance industry see the need to create an effective agricultural and livestock insurance system. The paper examines the changes and scope of crop insurance in Poland towards the European Countries. There were presented issues connecting to policies, regulation and state aid rules, crop insurance level in EU countries and characteristic of the crop insurance market – case study Poland. There was used descriptive and comparative methods, as well as the selected statistical method. The analysis was performed in the years 2005-2016. |
Abstract | |
Cytowanie | Parlińska M., Parlińska A. (2017) The Crop Insurance Systems in Poland Towards the EU.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 228-235 |
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Pełny tekst | PRS_2017_T17(32)_n4_s228.pdf |
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306. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Pawlak K. Importance and Comparative Advantages of the EU and US Agri-food Sector in World Trade in 1995-2015
Autor | Karolina Pawlak |
Tytuł | Importance and Comparative Advantages of the EU and US Agri-food Sector in World Trade in 1995-2015 |
Title | |
Słowa kluczowe | international competitiveness, comparative advantages, export specialisation, agri-food products, world trade, the EU, the US |
Key words | |
Abstrakt | The aim of the paper was to examine the evolution of the importance and comparative advantages of the EU and US agri-food sector in world trade in 1995-2015. The research is based on data from UNCTAD (United Nations Conference on Trade and Development) resources. The following indicators were used in the comparative advantage analysis: Balassa’s Revealed Comparative Advantage (RCA), Vollrath’s Revealed Competitiveness (RC), the Revealed Symmetric Comparative Advantage (RSCA), and the Lafay’s Trade Balance Index (TBI). In 1995-2015, the EU countries and the US were the largest players of world trade in agri-food products. The EU countries held comparative advantages in the global market as regards exports of products of animal origin whereas the exports of cereals, preparations of cereals, oilseeds and oleaginous fruits and meat products were the source of revealed comparative advantages for the US. Both the EU countries and the US reached high comparative advantages in trade in those assortment groups which corresponded to their highest shares in global exports and generated a high, consistently increasing positive trade balance. Therefore, their comparative advantages were the source of their favourable export specialisation profile, which is consistent with the classical comparative costs principle. |
Abstract | |
Cytowanie | Pawlak K. (2017) Importance and Comparative Advantages of the EU and US Agri-food Sector in World Trade in 1995-2015 .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 236-248 |
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Pełny tekst | PRS_2017_T17(32)_n4_s236.pdf |
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307. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Pera J. Linear and Non-linear Relationships Between Shares of the Agri-food Industries of the Warsaw Stock Exchange. Risk Aspect
Autor | Jacek Pera |
Tytuł | Linear and Non-linear Relationships Between Shares of the Agri-food Industries of the Warsaw Stock Exchange. Risk Aspect |
Title | |
Słowa kluczowe | shares, risk, causal linear relationship, non- causal linear relationship, agri-food industry |
Key words | |
Abstrakt | Despite a wide range of research on the agricultural market conducted so far, relatively little attention has been devoted to a comprehensive analysis of linear and non-linear causality in relation to the entire agri-food sector in Poland, in the context of risk. The objective of this study is therefore to analyze the linear and non-linear relationships between shares of WSE's agri-food industry sectors in terms of risk. The study covered three sectors of agri-food sector currently existing on the WSE (29 listed companies): Foods (21 listed companies), Agricultural Production and Fisheries (5 listed companies) and Food and Foodstuffs and fast-trafficking foodstuffs (3 listed companies). The existence of linear relationships was verified using the test procedure proposed by Hong, Liu, Wang and Łęt, while non-linear relationships were verified using the Diks-Panchenko, Orzeszko and Osińska tests’s. The study was carried out on the basis of data from companies of the agri-food industry listed on the Warsaw Stock Exchange in the period from 1 May 2010 to 1 May 2017. The chosen research methodology was dictated by the correlation with investment risk on the WSE. The strongest and most enduring dependencies have been found in the agricultural and fisheries sectors. In the foodstuff sector and the fast-marketable sector, the risk of investment in the listed companies was temporary. |
Abstract | |
Cytowanie | Pera J. (2017) Linear and Non-linear Relationships Between Shares of the Agri-food Industries of the Warsaw Stock Exchange. Risk Aspect.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 249-262 |
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Pełny tekst | PRS_2017_T17(32)_n4_s249.pdf |
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308. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Kłobukowski F., Skotnicka M., Śmiechowska M. Prospects for Development of Highly Satiating Foods in Poland
Autor | Filip Kłobukowski, Magdalena Skotnicka, Maria Śmiechowska |
Tytuł | Prospects for Development of Highly Satiating Foods in Poland |
Title | |
Słowa kluczowe | functional food, highly satiating food, obesity, Poland |
Key words | |
Abstrakt | The high level of competition between food products on the market has encouraged the development of various types of functional foods. Consumer demands and requirements for both medicinal and healthy products has caused food manufacturers to widen their product offerings. The objective of this study was to present the legal status of functional food production and sales, as well as analyse the possibilities of developing customized foods, in particular, highly satiating foods. In this time of obesity epidemic, the use of specifically designed food products which suppress hunger and give the feeling of satiety could be an effective tool in preventing obesity and controlling body mass. There is an optimistic prognoses that this type of food will be introduced on the Polish market. |
Abstract | |
Cytowanie | Kłobukowski F., Skotnicka M., Śmiechowska M. (2017) Prospects for Development of Highly Satiating Foods in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 280-291 |
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Pełny tekst | PRS_2017_T17(32)_n4_s280.pdf |
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309. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Orlykovskyi M., Wicki L., Zaburanna L. Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production
Autor | Mykola Orlykovskyi, Ludwik Wicki, Lesia Zaburanna |
Tytuł | Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production |
Title | |
Słowa kluczowe | productivity gap, agriculture efficiency, production factors, agriculture development |
Key words | |
Abstrakt | The article attempts to compare the importance of agriculture and the dynamics of its development in Ukraine and Poland. The most important constraints on the development of Ukrainian agriculture were identified, including the unregulated land market, lack of coherent support programs for agriculture and rural areas, poorly developed infrastructure of the agricultural environment and lack of capital for development. It was found that agriculture in Ukraine is characterized by a high growth rate of productivity and production. The observed output gap in relation to agriculture in Poland is about 10 years. The agricultural sector in Ukraine has about 10% share in generating GDP and as much as 40% share in exports. Such high importance can be maintained even in the conditions of economic development, as there are large reserves in the development of agribusiness. The most important development factors include the introduction of a coherent program for the development of the agribusiness sector, including production of goods with high added value and increasing the availability of capital for the development of agriculture. A great opportunity is the development of trade in the conditions of affiliation with the EU. |
Abstract | |
Cytowanie | Orlykovskyi M., Wicki L., Zaburanna L. (2017) Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 326-338 |
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Pełny tekst | PRS_2017_T17(32)_n4_s326.pdf |
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310. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Zaremba Ł. Vegetables Price Volatility in Poland – Onion and Carrot Case
Autor | Łukasz Zaremba |
Tytuł | Vegetables Price Volatility in Poland – Onion and Carrot Case |
Title | |
Słowa kluczowe | price volatility, seasonal fluctuations, standard deviation, producer export price, onion, carrot |
Key words | |
Abstrakt | There are the producers who takes the weakest position on the agricultural market. Their activity is especially exposed to the risk factors. Price volatility which stays behind the price risk is one of the most important threats for producers’ incomes. Economic stability is a base for investment and development. That is why the price volatility is worth to having a look at. There are two species examined in this paper: onion and carrot. Both have a significant share in Polish vegetable production. Onion crops are mostly exported but carrot is being sold on the domestic market. Apart from the sales market there was no significant difference in analyzed period between farm-gate price volatility for both species. The measured volatility was getting lower in consecutive years of analyzed period; only in years of unfavorable weather conditions there were some growth. The analyze was conducted with usage of descriptive statistic on the logarithmic rates of return. |
Abstract | |
Cytowanie | Zaremba Ł. (2017) Vegetables Price Volatility in Poland – Onion and Carrot Case.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 339-345 |
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Pełny tekst | PRS_2017_T17(32)_n4_s339.pdf |
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311. |
Annals of Marketing Management and Economics, 2017 |
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Galchynska J. Methodogical frameworks of marketing research in the bioenergy market
Autor | Julia Galchynska |
Tytuł | Methodogical frameworks of marketing research in the bioenergy market |
Title | Methodogical frameworks of marketing research in the bioenergy market |
Słowa kluczowe | |
Key words | marketing research, methods, SWOT analysis, PEST analysis, bioenergy |
Abstrakt | |
Abstract | The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market.The process of implementing marketing research in the biofuels market is investigated, andthe impact of macro factors on the results of current and future activities of the industry isconsidered and evaluated. |
Cytowanie | Galchynska J. |
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Pełny tekst | AMME_2017_n1_s5.pdf |
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312. |
Annals of Marketing Management and Economics, 2017 |
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Kozak S. Changes in the level of risk in investment funds in Poland
Autor | Sylwester Kozak |
Tytuł | Changes in the level of risk in investment funds in Poland |
Title | Changes in the level of risk in investment funds in Poland |
Słowa kluczowe | |
Key words | capital market, investment funds, investment risk |
Abstrakt | |
Abstract | The paper analyzes changes in risk of investment fund portfolios in different phases of the macroeconomic cycle. Twenty nine equity investment funds operating during the period of 2005–2015 were examined. The risk was assessed by the standard deviationof rates of return on funds and the β coefficient. The research indicates that the exposure of fund portfolios to risk changed in response to macroeconomic conditions and the situation on the capital market. Risk hit its highest level during the financial crisis years (2008–2011),followed by the dynamic macroeconomic growth years (2005–2007). The moderate growth years (2012–2015) exposed funds to the lowest risk. For the entire period the average and the median funds and the market were exposed to a similar amount of investment risk. |
Cytowanie | Kozak S. |
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Pełny tekst | AMME_2017_n1_s23.pdf |
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313. |
Annals of Marketing Management and Economics, 2017 |
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Larina Y. Innovation and marketing strategies of enterprises on the innovative food products market
Autor | Yaroslava Larina |
Tytuł | Innovation and marketing strategies of enterprises on the innovative food products market |
Title | Innovation and marketing strategies of enterprises on the innovative food products market |
Słowa kluczowe | |
Key words | innovation, innovative product, innovative food product, innovative strategy, FMCG sector |
Abstrakt | |
Abstract | The purpose of the present paper is to identify the particular use of marketing strategies for innovative products and to define the features thereof. Innovative food products can be defined as those made of unconventional materials, with the use of the latest technologies and new methods of processing and storage, and/or innovative tools of marketing promotion. In the paper I show that innovative strategy is a leading functional strategy of high-tech enterprises. It involves producing a comprehensive set of measures for improving technological aspects of the production process, changes in the company’s organisational structure, and the implementation of modern management technologies. The strategy requires companies to act consistently, which allows them to position themselves in the market. A change in strategy is a response to changing external conditions. Innovative food products belong to the FMCG market, which is characterised by tough competition and oversupply. Forming effective strategies, creating successful brands and profitable business activity in this market requires an approach tailored to this market. Strategies of leading brands in the FMCG sector include seeking out prospects in emerging markets, acquiring leaders in profitable and attractive segments and forming alliances with competitors. |
Cytowanie | Larina Y. |
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Pełny tekst | AMME_2017_n1_s33.pdf |
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314. |
Annals of Marketing Management and Economics, 2017 |
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Michalski E. Enterprise branding strategies
Autor | Eugeniusz Michalski |
Tytuł | Enterprise branding strategies |
Title | Enterprise branding strategies |
Słowa kluczowe | |
Key words | strategy, market, brand extension, brand portfolio, brand equity |
Abstrakt | |
Abstract | Preparation for marketing and implementation of exchange goods and services require branding strategies to be built. Effective branding can lend a major edge in increasingly competitive markets. An enterprise needs to determine how to conceive of brand strategy,set up brand extensions and determine the dimensions of brand equity. To understand the factors shaping branding strategies, marketers must understand where, how much and in what way brand value is created. Success or failure depend on continuously monitoring the effectiveness of branding strategies and the appropriate use of brand extension, brand equity and opportunities that appear on markets. |
Cytowanie | Michalski E. |
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Pełny tekst | AMME_2017_n1_s49.pdf |
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315. |
Annals of Marketing Management and Economics, 2017 |
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Ochnio E. Changes in the profitability of investment funds in Poland in the period 2005-2016
Autor | Emil Ochnio |
Tytuł | Changes in the profitability of investment funds in Poland in the period 2005-2016 |
Title | Changes in the profitability of investment funds in Poland in the period 2005-2016 |
Słowa kluczowe | |
Key words | financial sector, investment funds, profitability |
Abstrakt | |
Abstract | The paper examines the rates of return of three main types of investment funds in the period of from 2005 to June 2016. The analysis covers 120 equity, 55 bond and 60 mixed funds and is based on data taken from www.bossa.pl, www.analizy.pl and www.izfa.pl. The results of analysis indicate that macroeconomic conditions significantly shape fund returns, though the impact is diversified by fund type. Better stock market conditions benefit equity and mixed funds, and the periods of economic slowdown are favorable for safer funds, including bond and money market funds. For the entire period, equity funds achieved the highest returns, but with the highest risk. The opposite situation concerned bond funds. The average returns of every type of fund were higher than deposit rates – more than 50% of the funds outgained them. |
Cytowanie | Ochnio E. |
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Pełny tekst | AMME_2017_n1_s59.pdf |
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316. |
Annals of Marketing Management and Economics, 2017 |
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Chudzian J., Prynko M. The features of marketing mix for non-profit organisations
Autor | Joanna Chudzian, Mariana Prynko |
Tytuł | The features of marketing mix for non-profit organisations |
Title | The features of marketing mix for non-profit organisations |
Słowa kluczowe | |
Key words | marketing, marketing mix, non-profit organisations, NGOs |
Abstrakt | |
Abstract | This article examines the concept of marketing mix for non-profit organisations. The authors suggest the use of “4Cs+people”, the elements of which include: consumer solution (mission, sphere of influence, role within the sphere of influence, representing common interests and advocacy, values for target audiences within the sphere of influence, goods and services offered for members, recipients and groups in the wider society), consumer cost (for members, volunteers, clients – service recipients, people and companies making individual financial and in-kind donations, organisations’ own employees, the mass media and legislators, employees of large international foundations and society in general), convenience (the place and means by which events are conducted), communication (advertisement, PR, communication strategy, communication style, how easily information can be found) and people (professionalism, attitude to people and job). We believe that this concept represents special features of the service sphere in general and of non-profit organisation operations in particular. |
Cytowanie | Chudzian J., Prynko M. |
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Pełny tekst | AMME_2017_n1_s89.pdf |
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317. |
Annals of Marketing Management and Economics, 2017 |
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Zavalniuk K. Diversification as a modern growth strategy in agriculture
Autor | Kateryna Zavalniuk |
Tytuł | Diversification as a modern growth strategy in agriculture |
Title | Diversification as a modern growth strategy in agriculture |
Słowa kluczowe | |
Key words | strategy, marketing strategy, diversification, agrarian groups, agricultural enterprises |
Abstrakt | |
Abstract | The aim of the article is to examine the theoretical foundations of diversification strategy and identify the characteristics of its application in agriculture. The relevance of diversification strategy research is that its implementation allows additional income to be made, ensures financial stability for enterprise when demand for basic products fluctuates, and strengthens the competitive position in chosen markets. The importance for enterprise of implementing growth strategy is discussed, as is the economic essence of “marketing strategy”. Dynamic changes in the market force producers to review their activity and seek a more optimum development strategy. Diversification can be the optimal strategy when market conditions are uncertain. The article analyzes the essence and types of diversification along with the benefits and disadvantages of diversification strategy. As a result of the research, features of diversification strategy for the agricultural sector were analysed, the essence of which may be found in the unification of agricultural products with other kinds of activity. This is done to decrease the risk arising from receding demand for main agricultural products. The study found that the most effective and least risky strategy is vertical diversification, which involves obtaining a synergistic effect and reducing transaction costs (through the use of a single production chain from field to consumer). |
Cytowanie | Zavalniuk K. |
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Pełny tekst | AMME_2017_n1_s123.pdf |
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318. |
Annals of Marketing Management and Economics, 2017 |
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Zwierzyński P. The determinants of consumer behaviours in the furniture market
Autor | Patryk Zwierzyński |
Tytuł | The determinants of consumer behaviours in the furniture market |
Title | The determinants of consumer behaviours in the furniture market |
Słowa kluczowe | |
Key words | furniture sector, determinants of consumers’ behaviours |
Abstrakt | |
Abstract | The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important determinants affecting furniture purchasers’ attitudes in the Polish furniture market. The determinants are divided into indirect factors (economic, demographic and marketing) and direct ones. The he characteristics of furniture are also described. The publication is based on the literature and research conducted in the furniture market in previous years. |
Cytowanie | Zwierzyński P. |
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Pełny tekst | AMME_2017_n1_s131.pdf |
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319. |
Annals of Marketing Management and Economics, 2017 |
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Larina Y., Rafalska V. The place of lessors of land shares in the system of agricultural marketing in Ukraine
Autor | Yaroslava Larina, Valentyna Rafalska |
Tytuł | The place of lessors of land shares in the system of agricultural marketing in Ukraine |
Title | The place of lessors of land shares in the system of agricultural marketing in Ukraine |
Słowa kluczowe | |
Key words | agricultural marketing, agricultural market, specific features of agriculturalmarketing, lessors, lessees, land share owners, rental payments |
Abstrakt | |
Abstract | Ukraine’s agricultural sector is developing quickly. While providing solutions to matters of the agricultural industry, marketing should be considered as targeted management of modern agricultural business. One of the specific features of the agricultural marketis limitation of land and how production depends on it. More than 80% of agricultural lands are leased to agricultural growers and producers. Under the current conditions of agricultural activity of a business, there is an increase in competitiveness between lessors overreissue of land share lease agreements. Lessors, who are the owners of land shares, have to take their place in the market environment of agricultural businesses and in the system of agricultural marketing in general, since they both perform the functions of the key asset provider, i.e. the land bank and partially the consumer of products made by this business. |
Cytowanie | Larina Y., Rafalska V. |
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Pełny tekst | AMME_2017_n2_s65.pdf |
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320. |
Annals of Marketing Management and Economics, 2017 |
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Rukuižienė R. Formalization of brand marketing management in the food industry
Autor | Rasa Rukuižienė |
Tytuł | Formalization of brand marketing management in the food industry |
Title | Formalization of brand marketing management in the food industry |
Słowa kluczowe | |
Key words | brand management, marketing, formalization |
Abstrakt | |
Abstract | The article helps to identify interrelated factors of the formalization of brand marketing management using applied strategic marketing tools. The brand marketing management framework is constructed on the market research results – new marketing mix. Consequently, valuable brands and new food products are more successful in market at the lowest costs under more intensive promotional activity. Customers always fix their choice at an advantage in consumption of new brands with (in)tangible attributies – quality, use convenience, time savings, image or variety by personal experience. Producers try to gain from new brand marketing management and try to form new consumption trends together with intermediaries. The theoretical and empirical researches were provided on the basis of scientific literature, case studies, primary data collection, surveys, primary data analysis and synthesis. A questionnaire was used to identify brand marketing management tools and the results of using them. The answers to research problems are formulated on the base of situation in the B2B and B2C markets of food brands. The research was framed to demonstrate that the formalization of brand marketing management can be impelemented succesfully by forming target marketing strategy and marketing communication. |
Cytowanie | Rukuižienė R. |
HTML | wersja html |
Pełny tekst | AMME_2017_n2_s89.pdf |
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